Amazon Consumer Electronics and Electronics Accessories

The Amazon Consumer Electronics category provides the ability to list electronics such as cameras, phones, car stereos, microphones, and electronic accessories such as cell phone covers, iPad cases, cables, chargers, and camera bags.

Amazon created the sub category, Electronic Accessories (Seller Central login required), to better organize these types of products on the Amazon Marketplace. Also, the Accessories sub category distinction carries a higher referral fee. The same information from Amazon Services (no login required) can be found here.

Consumer electronics and electronic accessories products both lisst using the category and ChannelAdvisor template for the Consumer Electronics categories.

Variations in the Consumer Electronics Category

You can specify variations for your Consumer Electronics products. Using the ChannelAdvisor template, view the product type of 'ConsumerElectronics' supports to access the field Variation Theme where you can vary your products by:

  • Color
  • Size
  • Size and Color
  • Scent
  • Size and Scent
  • Customer Package Type
  • Color Name and Customer Package Type
  • Size Name and Customer Package Type
  • Size Name and Color Name and Customer Package Type
  • Style Name and Customer Package Type
  • Size Name and Style Name and Customer Package Type

The product type of 'KindleAccessories' supports Variations by the following:

  • Color
  • Size
  • Size and Color
  • Scent
  • Size and Scent

 

Examples

Some Sellers use the following fields:

  • List Cell Phone Accessories in the Consumer Electronics category and Consumer Electronics product type so that color variations can be used.
  • Size attribute to indicate a package quantity such as in the case of packages of cell phone screen protectors (e.g. 2).
  • Customer Package Type to indicate if the product is in the Retailer's packaging or has been approved by Amazon as Frustration Free packaging.


Amazon Browse Nodes

It is important when listing in this category to use the most detailed Item Type Classification for your products. Amazon maintains "shops" such as the a Cell Phone & Accessories Shop and properly classified products will end up surfacing there.

For example, your product may have an Item Type Keyword of cell-phone-protective-skins or cell-phone-carrying-cases.

Please refer to the Browse Node Guide (BTG) Guide for this category which can be found in your Amazon Seller Central account.

 

Product Sub Types 

The following are valid Product Sub Types that are asked for on the ChannelAdvisor template:

Antenna
AVFurniture
BarCodeReader
CEBinocular
CECamcorder
CameraBagsAndCases
Battery
BlankMedia
CableOrAdapter
CECameraFlash
CameraLenses
CameraOtherAccessories
CameraPowerSupply
CarAudioOrTheater
CarElectronics
CEDigitalCamera
DigitalPictureFrame
CECarryingCaseOrBag
CombinedAvDevice
Computer
ComputerDriveOrStorage
ComputerProcessor
ComputerVideoGameController
DigitalVideoRecorder
DVDPlayerOrRecorder
CEFilmCamera
FlashMemory
GPSOrNavigationAccessory
GPSOrNavigationSystem
HandheldOrPDA
HomeTheaterSystemOrHTIB
Keyboards
MemoryReader
Microphone
Monitor
MP3Player
MultifunctionOfficeMachine
NetworkAdapter
NetworkMediaPlayer
NetworkStorage
NetworkTransceiver
NetworkingDevice
NetworkingHub
Phone
PhoneAccessory
PhotographicStudioItems
PointingDevice
PortableAudio
PortableAvDevice
PortableElectronics
Printer
PrinterConsumable
ReceiverOrAmplifier
RemoteControl
SatelliteOrDSS
Scanner
SoundCard
Speakers
CETelescope
SystemCabinet
SystemPowerDevice
Television
TwoWayRadio
VCR
VideoCard
VideoProjector
VideoProjectorsAndAccessories
Webcam
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