Feeds

What are the valid values that will accepted for the "Condition" field of the Pronto template?

The only values that will be accepted by Pronto for condition are:

new
used
refurb

**Please make sure the above values are submitted in lower case.
**If the condition of the item is new, you can sub

Where can I get more information on Pronto and sign up to receive my Shopping feeds?

The following url will provide an great over view of the Pronto comparison shopping site:

https://merchant.pronto.com/enrollment/enrollhome.do

To sign up, you just need to go through the application

About CSE Budgets

One of the most common questions merchants ask before launching their CSE campaigns is, "what should my budget be?" This can be a very difficult question to answer because forecasting spending is very closely tied to forecasting traffic.

Adding Tracking Pixels to Yahoo Stores

If you are using a Yahoo! Store and need to add tracking pixels for Comparison Shopping or Paid Search please use the follow reference to set them up.

If you are using a Yahoo! Store and need to add tracking pixels for Comparison Shopping or Paid Search please use the follow reference to set them up.

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Adding Tracking Parameters to URLs

Often merchants will want to append a tracking parameter to the URLs used by various providers.  This allows them to track which provider has provided traffic to their website.&
Often merchants will want to append a tracking parameter to the URLs used by various providers.  This allows them to track which provider has provided traffic to their website.&
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About Comparison Shopping Engine Bidding

Overview


It is important to recognize that bidding on CSEs is not like bidding in Paid Search.

Managing ROI/Performance

 

Once your Comparison Shiooubg Engine campaigns are up and running, you'll quickly want to start evaluating your results.

About Conveying Value Proposition on CSEs

Though data feed quality and other best practices are very important to CSE success, messaging the value of both the product and the seller are key to driving traffic and conversions. There are limited opportunities to do so in the CSE space, and those opportunities vary by engine. Because of their relative scarcity, these opportunities must be fully understood and embraced in order to maximize potential for CSE success.

Adjusting Click-to-Pixel Hit Ratio

The Click-to-Pixel Hit Ratio is a value in the settings section of the feed creation guide under the Estimated Cost section. When using Estimated Cost you are providing an average Cost Per Click value to use for Providers that do not send Actual Cost information for Performance and Reporting data. Costs incurred with a Comparison Shopping Provider are based on the number of clicks that the Comparison Shopping Provider registers for your account. Providers that do not share Actual Cost data may not share Click information either. Therefore, when using Estimated Cost, ChannelAdvisor will use the Pixel Hit value tracked by ChannelAdvisor, in combination with the Cost Per Click value, to derive a Comparison Shopping Provider's Estimated Costs.

About Comparison Shopping Engine Surveys

Many major CSEs make available to merchant who advertise on their site a small piece of code that once installed on the merchant site, displays to consumers a survey allowing that consumer to revie