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We recently became aware that eBay has made changes to its Master Motorcycle Lists (MML).

Webstores are the hub of an online retailing business and give sellers full flexibility for creating the type of customer experience their brand deserves.

Web stores must provide visitors with an easy to use site.

Strategy

Ease of use is a broad category and for most e-commerce sites includes the following major sub-systems:

Ensure you utilize all the available categories and entities and that you intelligently assign your products so that they will be found regardless in what manner a customer will be searching for it

Trust is hard to describe, because it's the culmination of many things that together give a consumer confidence to essentially turn over their credit card or other payment information. 

Consumers love selection.  If they are going to spend their time looking for something online, they have an expectation they will find it (seems simple right?).  How many times have you d