Overstock Success Strategies

Success on Overstock Shopping can largely be defined by three factors:

• The right Merchant

• The right Product

• The right Value

Experienced Online Retailers

In order to become an Overstock Fulfillment Partner merchants should meet the following criteria:

• Deep inventory

• Stable sourcing

• Drop-ship experience and significant eCommerce experience

Merchant Key Points

• Loyal customers with high conversion rate
• Few SKUs but significant quantity
• Risk-free selling with no fees
• Merchants received the full agreed-upon price with no additional transactional fees
• Overstock assumes fraud risk
  Overstock manages checkout and customer care
• Merchant is guaranteed to receive funds for each shipped product
• Dedicated account management team
• Each merchant works with a Partner Manager and Buyer to identify products and resolve issues
• Co-op marketing opportunities for qualified partners
• Merchants with track record and significant depth have promotion opportunities (paid and included)
•  Deep inventory and stable sourcing
• Drop-ship and significant eCommerce experience
• Commodity-type inventory, no one-off products or low ASP (no media)
• Home & Garden, Consumer Electronics, Jewelry, Sporting Goods and Apparel category
• Understands that Overstock owns the customer
• Offers very low pricing that is essentially the lowest on the internet

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