Comparison Shopping with

ShoppingAdvisor is a self service product that optimizes and manages a retailer’s comparison shopping efforts. It will allow you to scale your efforts without adding costly resources or sacrificing ROI targets all through one interface that works across multiple comparison shopping sites including GoogleBase. It will also help you manage feeds, so you always know which products are listed on the various sites. You will have the ability to adjust your products and send the feed repeatedly based on your needs. ShoppingAdvisor users should have experience managing inventory, as well as a strong familiarity with Excel.

Resources: Videos | How To | Solutions | Blog | White Papers | Strategy Webinars | Training Services | Learning Series |

User Community Forums: Technical Support | Business Strategy | All Forums |

You must be logged in with your primary user id to see all the forums.

Videos:

View these Comparison Shopping videos for information on important aspects of managing your Comparison Shopping campaigns with ChannelAdvisor.

• Settings define features, default website URL, pixels and tracking information for ShoppingAdvisor.


• Fundamentals of Comparison Shopping to learn more about Comparison Shopping and how it can benefit your business.


• Recurring Inventory Data Feeds - (Approximately 9 minutes)


• Using ChannelAdvisor Complete Store Inventory - (Approximately 8 minutes)


• Setting up Provider Profiles - (Approximately 4 minutes)


• Category Mapping for Comparison Shopping - (Approximately 4 minutes)


• Business Rule Basics - (Approximately 9 minutes)


• Submitting Data Feeds - (Approximately 9 minutes)


• Reporting Basics - (Approximately 6 minutes)

Learn about other Comparison Shopping Training resources.

How To:

• Getting Started Guide so you can begin to manage your products on Comparison Shopping Engines.

• Quick Start Guide for setting up feeds All


• Site Guide


• Use Marketplaces inventory to a CSE All


• Create an inventory data feed to send to a CSE


• Setup the inventory file when using an external feed All
  


• Setup a new provider All
  


• Setup an outbound feed profile All
  


• Map categories All
  


• Create a business rule using our cheat sheet All


• Add price filters All


• Add tracking parameters All
  


• Filter products or inventory items All


• Manage feed templates All


• Use the Performance report All


• Use the Kill report All


• Use reports All


• Create Bid Rules All


• Use Bid Management with ShoppingAdvisor All


• For users that submit inventory via ChannelAdivsor Stores
• Add SEO and Confirmation pixels on your Store ALL
• Manage inventory with Labels All
• Manage inventory categories All


• For users that submit inventory via an inventory feed without a ChannelAdvisor Store
• Add Tracking Pixels to your URL or Website All
• Add Tracking Pixels for Yahoo! Stores All
• Create data feeds All

White Papers:

The following White Papers offer insight into strategies to improve profitablity.

• 6 Cost Saving Strategies for CSE Marketing During Tough Economic Times


• 10 Holiday Tips for Success on Comparison Shopping Engines
  


• Navigating a Multichannel e-Commerce Environment


• Getting Product Coverage in all the Right Places


• How to Drive Stellar Comparison Shopping Holiday Sales


• How to Ensure Your Products are Seen in All the Right Places


• Phase 2 in Multi-Channel Retailing: How to Merchandise Your Products


• Leveraging Product Attributes: Turn Shoppers into Customers
  

Login to give us your comments on this SSC content