Search Marketing with

SearchAdvisor is a self service product that optimizes and manages a retailer’s paid search campaigns. It will allow you to scale your paid search efforts without adding costly resources or sacrificing ROI targets all through one interface that works across multiple engines, including Google, Yahoo!, MSN and ASK.com. It will also help you manage products on a profit or sales margin, so you always know which keywords are driving the most profit. You will have the ability to adjust your bidding strategies automatically based on performance and inventory. SearchAdvisor users should have experience managing paid search campaigns, as well as a strong familiarity with Excel.

Resources: Videos | How To | Solutions | Blog | White Papers

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Videos:

Paid Search Strategy for the Holidays describes the strategies we use for full service clients to be successfull during the 4th quarter holidays so that you can take advantages of the lessons we have learned.

Multi-Channel Assists Webinar shows how this feature works, some of our findings from using the data and practical applications that you could apply to your Paid Search and CSE campaigns.

How To:

• Get Started with SearchAdvisor to improve your search marketing ROI.


• Unlock your Google Adwords account.

White Papers:

The following White Papers offer insight into strategies to improve profitablity.

• Top 10 Holiday Tips for Success with Paid Search


• Assists White Paper, Tracking the Multi-Channel Path to Conversion, June 2008


• How to Increase Pay-Per_Click Returns, July 17, 2008.


• Navigating a Multichannel e-Commerce Environment, May 1, 2008.


• 10 Popular Paid Search Myths, Separating the Fact from Fiction for Online Retailers, February 28, 2008.


• Top 12 Paid Search New Year's Resolutions, January 16, 2008.


• Post Holiday Paid Search Readiness: How to Ramp Down Slowly but Profitably, November 14, 2007.


• Riding the Crest of the Wave: Get Onboard Now with Profitable Paid Search, July 31, 2007.

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