ShoppingAdvisor UK - Getting Started
ShoppingAdvisor will allow you to manage your products out to the Internet's top online shopping destinations. The key features of ShoppingAdvisor include the ability to transform your data in any way required by the shopping sites, as well as to automatically track and manage your profitability for each product in your inventory. Quick Links: Launch Guide: The following guide will provide you with all the steps needed to get up and running on ShoppingAdvisor. This proven process includes on-line movies, tutorials, and conference calls with our Implementation team. As you're going through these steps, you are also encouraged to contact your Implementation Manager with any questions. | Stage | Approximate Duration | | 1 to 2 Days | | 1 Days | | 3 to 10 Days | | 1 hour | | 1 hour | | 1 - 1 1/2 hours |
Stage 1 – PreparationActivity | Topic | Approx. Time | Hands-on Activity | Choose between one of the two methods for providing your initial inventory set: - Single Data Feed: If you plan to send a single data feed, review the ShoppingAdvisor - Data Feed Specifications . This specification document will describe, in detail, all the requirements for setting up the single data feed.
Click here for sample data feed in pipe-delimited format
| 30 minutes | Hands-on Activity | Review the Pixel Tracking installation process Note: The SMCID, which is required for your pixel implementation, will be included in an email, along with your password. Note: If you are going to send a data feed to GoogleBase then you must implement the Natural Search Pixel specified in the documentation. This pixel must appear on all your product pages that you send in the data feed to Google.
| 30 minutes | Hands-on Activity | Review the ShoppingAdvisor QuickStart Guide. The topics covered will include: - Setting up a single inbound inventory feed, or using Labels with existing Merchant inventory
- Configuring a new Shopping provider
- Mapping Categories
- Managing Templates
- Configuring Category Mappings
- Previewing your feed
- Enabling the feed
- Verifying the feed with the shopping site
| 60 minutes | | Hands-on Activity | Shopping Sites Guide Shopping Site Guides - Please review this guide to see a listing of supported shopping sites and reference materials for each. | 30-45 Minutes |
Stage 2 – ShoppingAdvisor review with your Implementation ManagerActivity | Topic | Approx. Time | Conference Call | Once you have reviewed the Data Feed Specifications, the Pixel Tracking Specifications, and the Quick Start Guide please contact your Implementation Manager for a phone session. During this call we will review any questions you may have had about: - Data Feed Specifications
- Pixel Implementation Specifications
- Inventory File Setup
- Shopping Sites and the setup of those sites
| 30 minutes |
Stage 3 – Setup ShoppingAdvisorActivity | Topic | Approx. Time | Hands-on Activity | Create your feed or mark your inventory with Labels | Varies | Hands-on Activity | Install your pixel(s) | 1 - 2 hours | Hands-on Activity | Create a Shopping Feed(s) within ShoppingAdvisor | 2 hours | Help | If you have questions during this setup phase, please contact your implementation manager for assistance |
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Online Help & Video Tutorials Stage 4 - Q & A with Implementation ManagerActivity | Topic | Approx. Time | Conference Call | Now that you have created a shopping feed and had some additional exposure to ShoppingAdvisor, please contact your Implementation Manager so that we can further discuss any questions that you might have. Some of the possible topic areas could include: - Inventory File Setup
- Feed Templates
- Business Rules
- Managing Categories
- Reporting
- Bid Management
| 1 hour |
Stage 5 - Wrap up & TransitionActivity | Topic | Approx. Time | Conference Call | Approximately 1 week after you have setup a working feed, we would like to have one final review session with you. To set this up, please contact your Implementation Manager.
During this final call we would like to cover the below topics: - Review any remaining issues with your shopping site feed.
- Any general application questions that you may have
- Introduce you to your Corporate Account Manager (CAM)
- How best to obtain ongoing support from ChannelAdvisor
- Additional resources
| 30 Minutes |
Stage 6 - Post-Implementation Strategy SessionActivity | Topic | Approx. Time | Conference Call | Post Implementation Strategy Session
After you have been using ShoppingAdvisor for several weeks, you will have a 1-hour session with your Account Manager. Topics could include: - Category mappings
- Filters, rules, lookup lists
- ERS targets
- Bidding Rules
- Site specific specifications and strategies
| 1 - 1 1/2 Hours |
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