Applying product variations to Amazon

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Don Elfrink
User offline. Last seen 3 years 6 weeks ago.

I have been trying to use product variation on Amazon, but without a luck.
I have product variations working on my Channel Adviser store, which I though should work the same way for Amazon.

I also found this link, but it does not mention anything about Amazon.
http://ssc.ChannelAdvisor.com/howto/inventory/products/product-variations

Are there any other tutorials that could help me with this?

Thanks,

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Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

Please, is there a trick to get the product variations to work on Amazon?? I have it working already in my store.

Marshall Smith
ChannelAdvisor Employee
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User offline. Last seen 1 week 14 hours ago.
RE: Applying product variations to Amazon

The only thing you need to do is to select the VariationTheme on the posting template and the appropriate elements for that theme.  For example, if you want to vary on Size and Color, you would select SizeColor and then make sure you configure the values for Size and Color.  All of the rest of the processing will be handled automatically based on the parent/child configuration of your inventory items.  If you have it configured and working in your store, you should be in good shape.

Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

Thanks for the quick reply, but I cannot find anything about Variation Theme, I see a section about Attributes, which already have pre-defined attributes.

What is the name of the field in the posting template that I has the Variation Theme?
thanks,e ?gory Attributes

Marshall Smith
ChannelAdvisor Employee
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User offline. Last seen 1 week 14 hours ago.
RE: Applying product variations to Amazon

If you have created a posting template with a category in a category that supports variations, it will be in the M@ Category Attributes section.  You must create the posting template with a category to see those values as they are different from one category to another and only appear when the posting template is assigned to one of the categories.

Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

I see that now, but what if I have different attributes than the one that are listed by default?
Or what if I have different values for the attributes that are listed compared to the values that are already populated in the drop doen list?

Hope that make sense,
Thanks,

Marshall Smith
ChannelAdvisor Employee
Marshall Smith's picture
User offline. Last seen 1 week 14 hours ago.
RE: Applying product variations to Amazon

Amazon ONLY allows you to vary by the methods they've defined in the list for VariationTheme.  If you have items that vary on dimensions they don't have listed there, you will need to configure them to be two different parent/child relationships in order for them to post properly.  From what I've seen, Amazon's options are pretty comprehensive and cover most cases, but I'm sure there are few that they have not covered.

Other fields in the attributes will be submitted with your item but are common to all children, not for defining variation differences between them.

Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

What do you mean by "two different parent/child relationship"?
Example of the problem I am facing, the posting template has Color Map, I have a colors for my products, but the colors I have are different from the colors that are listed in the Color Map. I also have Color Tone attribute that I would like to add.

What I understand is that I cannot add attributes other than the ones that are already listed in the posting template for the Auto Parts (Color, Color Map, Size, Voltage, Watage, Position, etc).

Tracy Zhang
User offline. Last seen 2 years 23 weeks ago.
RE: Applying product variations to Amazon

It shouldn't matter if your attribute values are different than the ones defined by Amazon. For example, we vary only by size. Standard values are xs, s, m, l, xl, etc. All we have to do is say our variation theme is size, then we can put any value we want in there. For example, a lot of our sizes look like Small (Kids 4-6). The only limit is a character limit of something around 35.

If you want to vary by Color and Color tone, you'll need to set up these variations within your CA account, then set up your Amazon posting template variation theme to vary by color and also by color tone. Word of cauction, if this posting template is applied to all your SKUs that list on Amazon, then all your SKUs must be properly configured with parent child info otherwise Amazon will not recognize it, i.e., these items will sit in limbo in your seller central account while Amazon waits for the correct parent-child information to pass through, so you won't get any posting errors. This results in CA thinking that you have an open Amazon listing where in fact those listings are not live on the Amazon marketplace.

Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

OK, we are new to the product variation in Amazon. We are getting different anwers about what variation are allowed and if we can have our own variations.
I cannot seem to find the Variation Theme on the posting template. Although, I downloaded the spreadsheet directly from Amazon and I noticed that they have a column called Variation Theme.

Can someone explain exactly what is going on? I wish ChannelAdvisor would provide a detailed tutorial on Amazon product variation.

Don Elfrink
User offline. Last seen 3 years 6 weeks ago.
RE: Applying product variations to Amazon

I have looked at the posting template many times and I cannot find this Variation Theme you guys are talking about. Can you be more specific in your explanation?

Jennifer Artabane
ChannelAdvisor Employee
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User offline. Last seen 3 days 19 hours ago.
RE: Applying product variations to Amazon

Don,
The variation theme will only show up in your posting template if the category (or product type within the category) supports variation.  I believe you sell in the Auto category - that category has some product types that can have variations and others that do not. Specifically, the following sub-categories (aka product type) have variations: Helmets, Powersport Parts, Powersport Vehicles, Protective Gear, and Riding Apparel.  You cannot send variation information for Automotive Parts and Misc Accessories.  There is also the accessory relationship type. This is when you have an item that is related to another item but not a parent/child relationship - most often an upsell or "you may also be interested in" type item.  You can check off the check box at the top of the posting template to include these items for all product types; if you check the box it will send the upsells you have defined in your account for your SKUs.

To answer another question from this forum, I want to clear up that Amazon ONLY accepts variation themes that they pre-define.  You cannot send a variation theme that is not accepted by Amazon - they will not accept it or, if they do, will not post your items with that theme instead they will set it to the theme they know that item varies on.

I hope that helps clear up some of your question.  If you try to create a new posting template in your account for one of these other product types you will see the variation theme field under the M@ Category Attributes section.

-Jennifer

Steve Hemming
User offline. Last seen 6 weeks 23 hours ago.
RE: Applying product variations to Amazon

I too have been having trouble getting my Amazon items to appear as parent/child. My case is quite simple as my category is shoes and the only variation i have is size.

I have selected the Apparel category on the first page and then on the next page ive set the  the "variation theme" to size and then the next line down is "size" which ive also set to size.

When my item appear on Amazon they are scattered and not in the parent and child format?

Wes Williams
ChannelAdvisor Employee
Wes Williams's picture
User offline. Last seen 7 weeks 1 day ago.
RE: Applying product variations to Amazon

Steve, it sounds like you have it setup properly.  I'd suggest that you contact support so they can look into it.

Thanks,
Wes

Marc Corby
User offline. Last seen 1 year 35 weeks ago.
RE: Applying product variations to Amazon

Hi

We are new to attempting Variation Listings on Amazon and despite raising a case 10 days ago I am no further forward.

Why, apart from these 2 links, is there not a comprehensive set up guide for listing variations on Amazon?

 

http://ssc.ChannelAdvisor.com/support/faqs/how-can-i-setup-variation-listing-my-amazon-items

http://ssc.ChannelAdvisor.com/howto/creating-product-variation

I consider myself quite experienced on CA after 3 years useage but some of the changes that I have been asked to do to try and set this up is brand new to us and the agent, despite their best attempts doesn't seem to be following a step by step guide and its been more of a 'try that, it might work' set up over a 'follow task 1-10 and you will be set up' - extremley frustrating.

Are CA Considering a step by step tutorial or information page?

Marc

 

Marshall Smith
ChannelAdvisor Employee
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User offline. Last seen 1 week 14 hours ago.
RE: Applying product variations to Amazon

In general it should be pretty automatic -- just make sure you have the SKUs on the label and the fields configured on the merchandiser template and the processing will pick up all of the information needed to configure the variation when creating your Amazon listing.  When I look at your templates (what I assume to be your account) it doesn't look like the Variation information has been configured on the template.  When you go to your Amazon template, look for the Variation section near the top of each category-specific section.  It looks like you would have them for Home & Garden and Toys & Baby (Baby products only as Toys don't have variations).  First you have to select the Variation Theme (tell Amazon which fields are going to be used to vary) and then submit the values.  Unlike the flexibility of eBay, you are limited to only vary on the fields Amazon has available in the Variation section, and then only one one (or maybe two in limited cases) options.  So, if you want to vary on Size and Color, you would have a variation theme of "Size-Color" (be careful, as these must match the Amazon definition exactly -- see the help text for more details) and then you need to have a Size value and Color value configured for all of your child items and mapped on the template.

There's some additional information here near the bottom in the Category-Specific Page(s) section:

http://ssc.ChannelAdvisor.com/strategy/marketplaces/amazon-marketplace/t...

Marc Corby
User offline. Last seen 1 year 35 weeks ago.
RE: Applying product variations to Amazon

Hi Marshall,

Althought the link is appreciated, it doesn't show any steps to set this up/what needs changed/mapped etc.

if you have access to our account, can you please check our case raised : 00607433.

This will outline what has been advised by the agent, implemented by myself and subsequently failed. You will see that this has been a bit of a farsce and a case of the blind leading the blind.

As of today, I still sit with a batch of SKU's not listed as Variation Listings despite the agent advising what they believe to be correct. Senior support are looking at this and the last time this happened I never got a resolution.

If you could spare some time to look at this, check the set up and email me with anything you believe is incorrect it would be appreciated.

Regards,

Marc

Wes Williams
ChannelAdvisor Employee
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User offline. Last seen 7 weeks 1 day ago.
RE: Applying product variations to Amazon

Hi Marc,

To get your variations to post to Amazon you need to map the VariationTheme and related variation fields in your Amazon template.  The link Marshall posted talks about this at the bottom of the page.  Perhaps if this page doesn't make sense you could clarify for me what doesn't make sense or where you are getting hung up.

The VariationTheme and variation fields will be under the category page and you'll need to map these for each category you want to list variations into.  And, when I say "variation fields" I mean Size if your VariationTheme is "Size", for example.

Also, be sure that your parent items have the VariationTheme data as well.  If your parent is missing the VariationTheme our system will not send the variation data for that product family - this is the way we allow our clients to NOT send variation data if they wish to do it that way.

Hope this helps.

Wes

Marc Corby
User offline. Last seen 1 year 35 weeks ago.
RE: Applying product variations to Amazon

 

Hi Wes,

Thanks for your reply. As you and Marshall speak as experts I'm hoping you can help me get to the bottom of this.

I understand the link but only after raising a case and asking for assistance setting it up. It’s far too vague  and in a different league to the informauiton/tuition offered for eBay variations as linked here https://ssc.ChannelAdvisor.com/howto/using-variation-listings-ebay

You mention ensuring the Parent has the same VariationTheme. I can’t see this request in the links supplied?This is another example of steps to follow that aren't mentioned anywhere.

The Parent, SKU 109351 in this instance, is already set up as a parent for eBay purposes and all fields populated within the Children are populated within the Parent. If I have missed mapping something else, this is because there are no instructions on exactly what need mapped and I haven’t been advised by the agent to do this.

I understand what categories allow variations, mapping up the templates to the SKU’s and so on but only as a one step at a time and not a ‘you need to follow step 1-10’ to set up. If it was straight forward then surely your agent would have a checklist to follow and instruct me with this and the case would not be open after so long?

Marshall refers to categories that are not related within the case I have raised therefore not part of our ‘test’ with listing SKU’s as variations on Amazon.

If you check Amazon Out-of-Catalog Product Template > Consumer Electronics - Product Subtype Feature Information II and the Kindle Accessories Information you will see it is mapped. This is in relation to then issue I am having.

If you wish, please check the Children & the Parents within the case. Check the mapping etc.

Please let me know what I’m doing wrong as this is becoming extremely frustrating as well as time consuming.

Thanks in advance

Marc

Gina DeFrank
ChannelAdvisor Employee
Gina DeFrank's picture
User offline. Last seen 15 hours 50 min ago.
RE: Applying product variations to Amazon

Hi Marc:

Thanks for your feedback. A couple of updates:

Someone on our Customer Success Team is actively updating the Amazon variation pages on our SSC to make them more useful and in line with what we provide for eBay. I will post that link as soon as it is ready. Again, thank you for your feedback on this and we hope to make the instructions more clear.

Regarding your specific variation issue with the Kindle accessories, there are two people in support looking at it right now and we will email you directly to follow up on this.

Regards,

Gina DeFrank

Marc Corby
User offline. Last seen 1 year 35 weeks ago.
RE: Applying product variations to Amazon

Hi Gina,

Thanks for the update.

Marc