If you have not yet seen the announcement, eBay has a new Duplicate Listing Policy
for fixed price listings which starts enforcement in just over a month. The main purpose of this policy is to improve the search experience to surface the best items and to increase buyer satisfaction. The posting:
A quick, inspiring view of the great selection available is key for holiday shopping on eBay. Effective October 26, a new Duplicate Listing policy on eBay and eBay Motors will help ensure this view for buyers and, at the same time, improve visibility for great listings for many more sellers.
Starting October 26:
The item offered in a seller’s Fixed Price listing must be significantly different in buyer benefit and value from items offered in their other Fixed Price listings. In short, sellers may have one Fixed Price listing per identical item. Multiples of an item must be sold in a single multi-quantity Fixed Price listing.
Starting October 26, eBay will automatically end duplicate Fixed Price listings, keep the best performer, and credit Insertion Fees and listing upgrade fees for the ended listings. Sellers who continue to create duplicate listings for identical items may be subject to a range of additional actions including listing cancellation, loss of fees, limits on account privileges, loss of seller status, and account suspension.
You may want to take action now to cancel your duplicates and add the quantity to your best performer before October 26 to ensure continuous selling. To help you quickly and easily identify your duplicate listings, a duplicate listing look-up tool will be available in the next couple of weeks. Be sure to check back for an announcement. Here’s
where you’ll find a link to the tool when it’s available.
For sellers with more than one user ID, the one-listing rule per seller applies across all selling accounts—i.e., the seller can have one listing per item, not one listing per user ID.
Learn more about the new policy—what’s considered a duplicate listing, exceptions, examples, consequences for non-compliance after October 26, instructions for updating your listings, and more.
Talk with members of my staff today until 5 pm Pacific time on a special discussion board we’ve set up for this purpose.
As always, thank you for buying and selling on eBay—we look forward to a great holiday season for all.
Seller and Buyer Experience
Key things to consider if you are listing the same item as multiple fixed price listings:
- if not using variation style listings and it is appropriate for your items, start using them for your products (you may find things like automatic matching for item specifics and automatic variation item specifics creation to be valuable)
- if you are listing automotive parts and accessories, use Parts Compatibility (Fitment) for your listings instead of many different titles
- if your products are in a category that supports catalogs, use catalog mapping to include additional product details instead of multiple listings with different titles
- if you have multiple accounts that sell the same products, consolidate to a single account for processing or partition invetory so duplicates are not listed across the accounts
- modify your schedules for fixed price listings to be a "maintain 1 copy" and increase the amount of quantity in each listing to improve Best Match positioning
This is a new policy that's got relatively short time to implement, but if you've been doing many of these things over the past few years then the adjustments should be minimal. If you have been using the same listing model for many years without any changes, it may be a good time to re-evaluate and make adjustments accordingly to optimize your products for these new requirements.