Optimizing eBay listings so they render as best as possible on mobile phones, ipads and other mobile devices

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Dan Caplan
User offline. Last seen 1 week 2 days ago.

Is there a thorough guide somewhere that gives instructions on optimizing our eBay listings for viewing on mobile phones, ipads, etc.

I don't think all my photos and descriptions currently render completely or at least are not easily available to mobile device customers.

I would like to tweak my templates to make mobile ebay purchasing easier--it is a growing channel I don't want to miss out on.

I searched ebay and only found how to create a listing on a smartphone---this isn't what I want. I want to create the listing at home on my PC, but just optimize it for customers using a mobile device to view and buy.

Also, I am not sure, but I couldn't access eBay listings with variations using my droid phone with the eBay app--it tells me that format is unsupported!!! EBay is pushing to have us use variations then doesn't support it in the fast growning mobile segment???

Thanks for any info or links.

Dan

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Marshall Smith
ChannelAdvisor Employee
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RE: Optimizing eBay listings so they render as best as ...

eBay already reformats the listings for users on mobile devices using the information that they have and excluding your description information.  They're already doing that, so there's nothing you can do to help the situation -- just list your items with the information they need and you'll be fine.  Make sure that you have all of the right information in the title, good images, and aren't depending on anything in the description for the buyer to understand what they're buying and you should be in good shape.  Focus on the items that are used in the mobile version of the site, like the title, price, primary image, UPC (or Band and MPN), condition, primary domestic shipping option, and the item specifics.  Those are the key elements that buyers on the mobile site see and use for searches, so that's what they're using to purchase.

The variations limitation is not just you -- eBay's mobile sites can't support variations yet for purchasing.  Buyers can see the main item listing but have to go to the regular website to select the proper variant and purchase the item.  When eBay gets to the point that they can handle variation listings for buyers on the mobile platforms then it'll be a change they make and your items will automatically be available as will everyone else's.

Dan Caplan
User offline. Last seen 1 week 2 days ago.
RE: Optimizing eBay listings so they render as best as ...

Marshall,

Thanks for responding.

One thing I need to think about is going from having my additional images of the item embedded in the description only (and hosted by CA) to uploading all the items images to eBay instead. That way the buyer can access all the images without clicking on the item description tab.

I am curious as to how many mobile buyers impulsively buy directly from the item landing page (there is a buy it now button at the bottom) and never visit the item description page.

Dan

Marshall Smith
ChannelAdvisor Employee
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RE: Optimizing eBay listings so they render as best as ...

I believe most buyers skip the description, and even more of them among the mobile set.  Most of the people shopping via mobile already know what they're looking for and are using the mobile site as a comparison engine to see what other price points or similar options might be available.  They already know what the product is, and just need enough information to confirm that your listing is the item they're looking for.

You can support multiple images by using this feature.

Dan Caplan
User offline. Last seen 1 week 2 days ago.
RE: Optimizing eBay listings so they render as best as ...

I wonder how many sales are abandoned because eBay mobile doesn't support variations?

Does eBay have any kind of timeline until eBay mobile supports variations?

So I guess for now I can:

1) List parent with variations for increased visibility in Best Match (because of higher sales totals), but eBay mobile users can't buy.

or

2) List children items separately so eBay mobile buyers can buy, but lose Best Match benefit from aggregated sales of parent item.

Does the following sound like a reasonable stategy:

List higher volume items with variations to benefit from Best Match placement from accumulated sales and list long-tail slow sellers as individual children listings?

Dan

Marshall Smith
ChannelAdvisor Employee
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User offline. Last seen 4 days 3 hours ago.
RE: Optimizing eBay listings so they render as best as ...

I don't believe that the mobile volume is sufficient to warrant doing something special for them.  The benefits of using variations seem like a substantial improvement and the mobile users with full broswers on their mobile devices can still go to the full website right then to make a purchase.  You can list your items however you want, but I would only list them as variations and contact eBay to apply pressure that they update their mobile system to fully support variation listings.

I haven't heard anything from eBay about variations on mobile, but they have so much focus on that right now and emphasis on sellers using variations that I would expect them to do something to resolve that issue.