How To

Google Shopping

Product Listing Ads (PLAs) are Google ads that include richer product information, such as product image, price, and merchant name. Product Listing Ads are eligible to appear on both Google Search and Google Shopping pages. These ads display prominently along the top or right side of the search results page.

ChannelAdvisor offers what we call complete “4C” support for all the primary components of Google Shopping:

  • Content: Your feed content is the backbone of your Shopping campaigns. Without detailed and organized feed content, your Shopping campaigns will fail to thrive. At ChannelAdvisor, we’re feed specialists. Optimizing content is at the core of what we do best.

  • Campaign Structure: Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync.

  • Correct Bidding: The right bids can be the difference between your ads landing in the top page position - or being left out in the cold. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals.

  • Cross-Channel Analytics: Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and eBay to paid search text ads and social sites.

Click below to download the one pager:    
 
Click below to download the tip sheet:     

 

 

 

 

 

 

 

Getting Started with Google's Shopping Campaigns and Product Listing Ads is as easy as completing these simple steps. You will want to reference each step in this guide while you are going through your ChannelAdvisor Digital Marketing Launch Process. 

 

 

Prerequisites


 

The following steps should be completed prior to getting started with Google Shopping:

Video


 
Getting Started with Google's Shopping Campaigns   - In this video, learn the seven basic steps of using Google's Shopping Campaigns with ChannelAdvisor. View Transcript

 
There are five additional videos in this series that provide more in-depth instructions. You can find those among the steps below.
 

 

Configuring Google Accounts to Support Google's Shopping Campaigns


 

Before you can begin creating your product listing ads you will need to make certain that you have configured your Google AdWords and Merchant Center accounts.

Please Note:   If you want to track product level revenue and cost, you need to use ChannelAdvisor to send your product data to Google.  If you do not currently regularly provide your inventory data to ChannelAdvisor and wish to start, please  contact our support  to verify your inventory configuration in our platform before beginning.  For additional details. please view the ChannelAdvisor Inventory Types Overview page. 

Also:  Before enabling Product Listing Ads tracking, please  review this page  for a list of changes to your account and product limitations.  

  • Create Your Google Merchant Center Account Google Merchant Center is a tool which helps you upload your product listings to be used for Google Shopping, If you have not created your Google Merchant Center Account you will need to do so before continuing.  Learn more about the Google Merchant Center and how to create your account. 

  • Create Your Google AdWords Account - No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program (AdWords). With AdWords you can choose where your ad appears, set a budget that’s comfortable for you and easily measure the impact of your ad.  Learn more about Google AdWords and how to create your account. 

  • Link Your AdWords and Merchant Center Accounts - In order to display product listing ads, you'll have to link your Google AdWords and Google Merchant Center accounts. You can add multiple AdWords accounts to a single Google Merchant Center account.
    1. In your Merchant Center account, navigate to your  Settings > AdWords  view
    2. Enter your  AdWords Customer ID (CID) . You can find your CID at the top of your AdWords account when you're signed in. 
    3. Click  Add .
       

 

 Configuring AdWords Provider


   

You must synchronize your Google Shopping Campaigns with ChannelAdvisor in order to accurately track your campaign results. This includes providing your domain URLs, filling in your Google AdWords account information and enabling the AutoTrack setting for your Google Shopping Campaign. Complete the following steps to complete this task.

  1. In ChannelAdvisor, navigate to  Digital Marketing > Account Settings > Provider Accounts 
  2. Click the  New Account  button.
  3. Select  Google  from the provider drop down menu.
  4. Complete the following fields:   
    • Account Name:   Enter your Google account name.
    • Account ID:   Found in the upper right hand corner of your AdWords screen.
    • Login:   Use your AdWords login email address.
    • Password:   Use your AdWords password.
    • Account Status:   Select "Active" from the Account Status drop down menu.
    • Indicate if you would like to Track All Campaigns. Please Note:  When you complete this step, our platform will identify your existing product groups and add tracking information to them.  We use an optional Destination URL field to append our tracking information to your products' URLs.  This field is normally blank, but adding our tracking information will erase any existing values in this field.
  5. Google Conversion Tracking may be enabled after your account is authorized, by editing the provider from the Provider Accounts page.
  6. Click  Save .

View the   Configuring ChannelAdvisor Access to your Google Adwords Account   page for additional information.

Video

Configuring the AdWords Provider  - In this video, learn more about the first two steps: configuring Google Accounts to support Google's Shopping Campaigns, and configuring the AdWords provider in ChannelAdvisor.  View Transcript  .

 

Back to Top

 

Creating Google's Shopping Campaigns


  

After you have linked your Google Merchant and AdWords accounts you will need to create your Google Shopping campaign. There are two methods of creating a Google Shopping Campaign. Choose either of the methods listed below: 

  1. Creating a Campaign via the ChannelAdvisor User Interface
  2. Creating a Campaign via your AdWords Account

After your campaign is created, you must synchronize your Google Shopping Campaign with ChannelAdvisor in order to accurately track your campaign performance results. Navigate to  Digital Marketing > Account Settings > Provider Accounts and click  Edit Autotrack for the Google account you created previously in ChannelAdvisor. Then, select your campaign, and click  Save.    

Please note: Enabling AutoTrack  will convert your existing Google campaigns to use ChannelAdvisor tracking URLs. When enabled, the system will download your AdWords account into ChannelAdvisor and replace the existing destination URLs with ChannelAdvisor tracking URLs. This is done at the keyword level and can cause significant changes to any existing Google campaigns you are using. We   recommend tracking Product Listing Ads in campaigns separate from your other Google Ads.

Then, navigate to  Digital Marketing > Dashboards > Google Shopping  and click  Enable Product Listing Ads Tracking.  This will insert tracking information on your product groups in AdWords and allow you to monitor your campaign performance in ChannelAdvisor.

View the  Creating a Shopping Campaign   page for additional information.

Video

Creating Google Shopping Campaigns  - In this video, learn more about the third step: creating your campaign in ChannelAdvisor; then learn the importance of enabling AutoTrack for your campaign. View Transcript  .

 

Back to Top  

 

Creating a Google Shopping Feed


  

Once you have completed the proper configurations within your Google AdWords and Merchant Center Accounts you can move forward and create your Google Shopping Feed within your ChannelAdvisor account. Your feed content is the backbone of your Shopping campaigns. Without detailed and organized feed content, your Shopping campaigns will fail to thrive. At ChannelAdvisor, we’re feed specialists. Optimizing content is at the core of what we do best.

In a hurry? 
Check out the Creating Your Google Shopping Feed Express Guide  related to this topic.

When creating your feed you will need to make sure to complete all of the required and applicable pages of the feed template. In addition, you will need to map the following fields as shown below:

    • Excluded Destination  - Map to the  Google Shopping Excluded Destination  business rule pre-created in your account.  This business rule reads a product's bid value for Google and returns "Shopping" if you have set the product bid to $0.  A Shopping value in  Excluded Destination  will tell Google to exclude this product from being advertised in Google Shopping.  Reset bid will clear a bid value for a provider.    
          
    • Adwords Redirect -  This field is optional and can be left blank.  If you  provide a value in this field to Google, Google Shopping will use this value instead of the regular  Link  field.  The Link field will still be used for Google Commerce Search and potentially other Google programs besides PLAs.  The  Google Adwords Tracking Rule will copy the values you provide in the  Link  field including our tracking.  If you need to add special tracking to distinguish between PLA and other Google traffic, you can modify this rule.  ChannelAdvisor automatically inserts our tracking on both the Link and Adwords Redirect field.   

Google also requires that products have unique identifiers associated with them in the data feed. For details, view  Sending Unique Product Identifiers to Google Shopping  on the SSC.

View the Creating a Google Shopping Feed page for more information.

You may find it helpful to filter some of your products out of your feed, especially those that are out of stock or do not have a price listed in the feed, so that you're not wasting money on ads for products that aren't available and frustrating potential customers in the process. This can be accomplished by creating and using business rules that stop certain products from going through the feed. A filtering business rule needs to be written in a way that the outcome is either true or false, so that ChannelAdvisor will know to exclude or include any given product in the feed. A common out of stock filter function that is used in these business rules is ($quantity=0 OR $quantity<0) .

If you find that the attributes in your feed aren't sufficient for labeling your products, you can also include Custom Labels in your Google Shopping feed. You define the values that you want to use as Custom Labels so that you can group your products in ways that make sense for your campaigns. Common custom labels include values for attributes like profitability and seasonality. To learn more about Custom Labels, please visit our Best Practices for Your Google Shopping Feed page, or the Custom Labels section of the Creating a Google Shopping Feed page.

Video

Creating a Google Shopping Feed   - In this video, learn more about the fourth step: creating your Google Shopping feed in ChannelAdvisor; then learn about Custom Labels and how they can help your feed.   View Transcript  .

 

Back to Top

 Using the Product Group Generator to Create Ad Groups and Product Groups


  

Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync.

ChannelAdvisor developed the Product Group Generator t o help drastically reduce the time and effort it takes to set up Google's Shopping campaigns. This automated feature is designed to take the work out of creating and maintaining successful ad group and product group structures under Google's Shopping campaigns format. In fact, in an internal test, the Product Group Generator structured an entire campaign 37 times faster than it took to build manually. 

With Shopping campaigns, retailers now have complete access to their entire product catalog, which eliminates the need to reference data feeds in Google Merchant Center. Product Groups are used as a way to specify which products in your Google Merchant Center account should trigger your product listing ads for related searches. Users can also organize and group products into subcategories, such as Category, Brand, Item ID, Condition or Product Type, and assign separate bidding values to each. Users can also take advantage of custom labels to segment their product groups. Custom labels allow users to subdivide their campaigns using attributes of their choosing, such as best-sellers or seasonality.

View the Setting Up Product Groups in Google Shopping Campaigns page for more information.

In a hurry? 
Check out the
Creating Product Groups with the Product Group Generator Express Guide  related to this topic.


Video

Using the Product Group Generator  - In this video, learn more about the fifth step: using the Product Group Generator to create Ad Groups and Product Groups automatically; then learn how to manually create and edit Product Groups.   View Transcript .

 

Back to Top

 

Analyzing Google Shopping Product Listing Ad Performance


  

Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and eBay to paid search text ads and social sites. Within ChannelAdvisor you have the ability to view and analyze the performance of your Shopping Campaigns at the Product Group level. Analyzing this data will give you insight into how best to optimize your Shopping Campaign. Navigate to Digital Marketing > Marketing Management > Actionable Reporting  and select the performance grid listed below:

  • Product Groups Performance Grid - Select the Product Groups  tab and use this page to view detailed information on your Product Groups.
      

View the  Analyzing Google Shopping Product Listing Ad Performance  page for additional details.
 

Back to Top

 

Optimizing Product Groups


  

Once you have successfully created your Shopping campaigns you will want to continuously monitor their performance and make the necessary bid adjustments. ChannelAdvisor offers several tools to assist you with this effort.

  • Google Shopping Performance Report - The Google Shopping Performance report gives you traffic, revenue and cost performance data for your Google Shopping Campaigns.  This information is similar to the information on other Performance reports, however it contains information specifically relevant to the management of Google Shopping Campaigns.

    View the Google Shopping Performance Report  page for additional details. 
     
  • Google Shopping Detail Report - With the Google Shopping Detail report, ChannelAdvisor gives you insight into the performance of three different Google product promotion vehicles: Google Shopping, Product Listing Ads, and Product Extensions. Product Listing Ads and Product Extensions are paid advertising that are configured from a Google AdWords account. There is no fee for Google Shopping listings. Please note,  at this time, the report will only produce results for  Google Shopping US .  

    View the Google Shopping Detail Report page for additional details.
     
  • Creating Product Group Rules - Bid Rules are a functionality that allows you to set up rules that will automatically adjust CPC bids for products based on profitability and traffic goals that you set. Bid Rules are set up and then used by the Automated Bid Manager process, or ABM. The right bids can be the difference between your ads landing in the top page position - or being left out in the cold. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals.

    View the  Using the Google Shopping Product Listing Ad Automated Bid Manager  page for additional details. 
You can also enhance the performance of your Shopping campaigns by enhancing your Product Listing Ads with Google Merchant Promotions, which are special offers for discounts that create a sense of urgency for the buyer. With ChannelAdvisor, you can create Merchant Promotions and assign them to the right products all in one simple workflow. And the best part? It's free! View the Setting Up Google Merchant Promotions page to learn how to get started.

Video

Analyzing and Optimizing Google's Shopping Campaigns  - In the final video of the series, learn more about the final steps: analyzing campaign performance and optimizing Product Groups with Actionable Reporting, Bid Rules, and Google Merchant Promotions. View Transcript

 

Back to Top

Product Listing Ads (PLAs) are Google ads that include richer product information, such as product image, price, and merchant name. Product Listing Ads are eligible to appear on both Google Search and Google Shopping pages. These ads display prominently along the top or right side of the search results page.

ChannelAdvisor offers what we call complete “4C” support for all the primary components of Google Shopping:

  • Content: Your feed content is the backbone of your Shopping campaigns. Without detailed and organized feed content, your Shopping campaigns will fail to thrive. At ChannelAdvisor, we’re feed specialists. Optimizing content is at the core of what we do best.

  • Campaign Structure: Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync.

  • Correct Bidding: The right bids can be the difference between your ads landing in the top page position - or being left out in the cold. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals.

  • Cross-Channel Analytics: Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and eBay to paid search text ads and social sites.

Click below to download the one pager:    
 
Click below to download the tip sheet:     

 

 

 

 

 

 

 

Getting Started with Google's Shopping Campaigns and Product Listing Ads is as easy as completing these simple steps. You will want to reference each step in this guide while you are going through your ChannelAdvisor Digital Marketing Launch Process. 

 

 

Prerequisites


 

The following steps should be completed prior to getting started with Google Shopping:

Video


 
Getting Started with Google's Shopping Campaigns   - In this video, learn the seven basic steps of using Google's Shopping Campaigns with ChannelAdvisor. View Transcript

 
There are five additional videos in this series that provide more in-depth instructions. You can find those among the steps below.
 

 

Configuring Google Accounts to Support Google's Shopping Campaigns


 

Before you can begin creating your product listing ads you will need to make certain that you have configured your Google AdWords and Merchant Center accounts.

Please Note:   If you want to track product level revenue and cost, you need to use ChannelAdvisor to send your product data to Google.  If you do not currently regularly provide your inventory data to ChannelAdvisor and wish to start, please  contact our support  to verify your inventory configuration in our platform before beginning.  For additional details. please view the ChannelAdvisor Inventory Types Overview page. 

Also:  Before enabling Product Listing Ads tracking, please  review this page  for a list of changes to your account and product limitations.  

  • Create Your Google Merchant Center Account Google Merchant Center is a tool which helps you upload your product listings to be used for Google Shopping, If you have not created your Google Merchant Center Account you will need to do so before continuing.  Learn more about the Google Merchant Center and how to create your account. 

  • Create Your Google AdWords Account - No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program (AdWords). With AdWords you can choose where your ad appears, set a budget that’s comfortable for you and easily measure the impact of your ad.  Learn more about Google AdWords and how to create your account. 

  • Link Your AdWords and Merchant Center Accounts - In order to display product listing ads, you'll have to link your Google AdWords and Google Merchant Center accounts. You can add multiple AdWords accounts to a single Google Merchant Center account.
    1. In your Merchant Center account, navigate to your  Settings > AdWords  view
    2. Enter your  AdWords Customer ID (CID) . You can find your CID at the top of your AdWords account when you're signed in. 
    3. Click  Add .
       

 

 Configuring AdWords Provider


   

You must synchronize your Google Shopping Campaigns with ChannelAdvisor in order to accurately track your campaign results. This includes providing your domain URLs, filling in your Google AdWords account information and enabling the AutoTrack setting for your Google Shopping Campaign. Complete the following steps to complete this task.

  1. In ChannelAdvisor, navigate to  Digital Marketing > Account Settings > Provider Accounts 
  2. Click the  New Account  button.
  3. Select  Google  from the provider drop down menu.
  4. Complete the following fields:   
    • Account Name:   Enter your Google account name.
    • Account ID:   Found in the upper right hand corner of your AdWords screen.
    • Login:   Use your AdWords login email address.
    • Password:   Use your AdWords password.
    • Account Status:   Select "Active" from the Account Status drop down menu.
    • Indicate if you would like to Track All Campaigns. Please Note:  When you complete this step, our platform will identify your existing product groups and add tracking information to them.  We use an optional Destination URL field to append our tracking information to your products' URLs.  This field is normally blank, but adding our tracking information will erase any existing values in this field.
  5. Google Conversion Tracking may be enabled after your account is authorized, by editing the provider from the Provider Accounts page.
  6. Click  Save .

View the   Configuring ChannelAdvisor Access to your Google Adwords Account   page for additional information.

Video

Configuring the AdWords Provider  - In this video, learn more about the first two steps: configuring Google Accounts to support Google's Shopping Campaigns, and configuring the AdWords provider in ChannelAdvisor.  View Transcript  .

 

Back to Top

 

Creating Google's Shopping Campaigns


  

After you have linked your Google Merchant and AdWords accounts you will need to create your Google Shopping campaign. There are two methods of creating a Google Shopping Campaign. Choose either of the methods listed below: 

  1. Creating a Campaign via the ChannelAdvisor User Interface
  2. Creating a Campaign via your AdWords Account

After your campaign is created, you must synchronize your Google Shopping Campaign with ChannelAdvisor in order to accurately track your campaign performance results. Navigate to  Digital Marketing > Account Settings > Provider Accounts and click  Edit Autotrack for the Google account you created previously in ChannelAdvisor. Then, select your campaign, and click  Save.    

Please note: Enabling AutoTrack  will convert your existing Google campaigns to use ChannelAdvisor tracking URLs. When enabled, the system will download your AdWords account into ChannelAdvisor and replace the existing destination URLs with ChannelAdvisor tracking URLs. This is done at the keyword level and can cause significant changes to any existing Google campaigns you are using. We   recommend tracking Product Listing Ads in campaigns separate from your other Google Ads.

Then, navigate to  Digital Marketing > Dashboards > Google Shopping  and click  Enable Product Listing Ads Tracking.  This will insert tracking information on your product groups in AdWords and allow you to monitor your campaign performance in ChannelAdvisor.

View the  Creating a Shopping Campaign   page for additional information.

Video

Creating Google Shopping Campaigns  - In this video, learn more about the third step: creating your campaign in ChannelAdvisor; then learn the importance of enabling AutoTrack for your campaign. View Transcript  .

 

Back to Top  

 

Creating a Google Shopping Feed


  

Once you have completed the proper configurations within your Google AdWords and Merchant Center Accounts you can move forward and create your Google Shopping Feed within your ChannelAdvisor account. Your feed content is the backbone of your Shopping campaigns. Without detailed and organized feed content, your Shopping campaigns will fail to thrive. At ChannelAdvisor, we’re feed specialists. Optimizing content is at the core of what we do best.

In a hurry? 
Check out the Creating Your Google Shopping Feed Express Guide  related to this topic.

When creating your feed you will need to make sure to complete all of the required and applicable pages of the feed template. In addition, you will need to map the following fields as shown below:

    • Excluded Destination  - Map to the  Google Shopping Excluded Destination  business rule pre-created in your account.  This business rule reads a product's bid value for Google and returns "Shopping" if you have set the product bid to $0.  A Shopping value in  Excluded Destination  will tell Google to exclude this product from being advertised in Google Shopping.  Reset bid will clear a bid value for a provider.    
          
    • Adwords Redirect -  This field is optional and can be left blank.  If you  provide a value in this field to Google, Google Shopping will use this value instead of the regular  Link  field.  The Link field will still be used for Google Commerce Search and potentially other Google programs besides PLAs.  The  Google Adwords Tracking Rule will copy the values you provide in the  Link  field including our tracking.  If you need to add special tracking to distinguish between PLA and other Google traffic, you can modify this rule.  ChannelAdvisor automatically inserts our tracking on both the Link and Adwords Redirect field.   

Google also requires that products have unique identifiers associated with them in the data feed. For details, view  Sending Unique Product Identifiers to Google Shopping  on the SSC.

View the Creating a Google Shopping Feed page for more information.

You may find it helpful to filter some of your products out of your feed, especially those that are out of stock or do not have a price listed in the feed, so that you're not wasting money on ads for products that aren't available and frustrating potential customers in the process. This can be accomplished by creating and using business rules that stop certain products from going through the feed. A filtering business rule needs to be written in a way that the outcome is either true or false, so that ChannelAdvisor will know to exclude or include any given product in the feed. A common out of stock filter function that is used in these business rules is ($quantity=0 OR $quantity<0) .

If you find that the attributes in your feed aren't sufficient for labeling your products, you can also include Custom Labels in your Google Shopping feed. You define the values that you want to use as Custom Labels so that you can group your products in ways that make sense for your campaigns. Common custom labels include values for attributes like profitability and seasonality. To learn more about Custom Labels, please visit our Best Practices for Your Google Shopping Feed page, or the Custom Labels section of the Creating a Google Shopping Feed page.

Video

Creating a Google Shopping Feed   - In this video, learn more about the fourth step: creating your Google Shopping feed in ChannelAdvisor; then learn about Custom Labels and how they can help your feed.   View Transcript  .

 

Back to Top

 Using the Product Group Generator to Create Ad Groups and Product Groups


  

Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync.

ChannelAdvisor developed the Product Group Generator t o help drastically reduce the time and effort it takes to set up Google's Shopping campaigns. This automated feature is designed to take the work out of creating and maintaining successful ad group and product group structures under Google's Shopping campaigns format. In fact, in an internal test, the Product Group Generator structured an entire campaign 37 times faster than it took to build manually. 

With Shopping campaigns, retailers now have complete access to their entire product catalog, which eliminates the need to reference data feeds in Google Merchant Center. Product Groups are used as a way to specify which products in your Google Merchant Center account should trigger your product listing ads for related searches. Users can also organize and group products into subcategories, such as Category, Brand, Item ID, Condition or Product Type, and assign separate bidding values to each. Users can also take advantage of custom labels to segment their product groups. Custom labels allow users to subdivide their campaigns using attributes of their choosing, such as best-sellers or seasonality.

View the Setting Up Product Groups in Google Shopping Campaigns page for more information.

In a hurry? 
Check out the
Creating Product Groups with the Product Group Generator Express Guide  related to this topic.


Video

Using the Product Group Generator  - In this video, learn more about the fifth step: using the Product Group Generator to create Ad Groups and Product Groups automatically; then learn how to manually create and edit Product Groups.   View Transcript .

 

Back to Top

 

Analyzing Google Shopping Product Listing Ad Performance


  

Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and eBay to paid search text ads and social sites. Within ChannelAdvisor you have the ability to view and analyze the performance of your Shopping Campaigns at the Product Group level. Analyzing this data will give you insight into how best to optimize your Shopping Campaign. Navigate to Digital Marketing > Marketing Management > Actionable Reporting  and select the performance grid listed below:

  • Product Groups Performance Grid - Select the Product Groups  tab and use this page to view detailed information on your Product Groups.
      

View the  Analyzing Google Shopping Product Listing Ad Performance  page for additional details.
 

Back to Top

 

Optimizing Product Groups


  

Once you have successfully created your Shopping campaigns you will want to continuously monitor their performance and make the necessary bid adjustments. ChannelAdvisor offers several tools to assist you with this effort.

  • Google Shopping Performance Report - The Google Shopping Performance report gives you traffic, revenue and cost performance data for your Google Shopping Campaigns.  This information is similar to the information on other Performance reports, however it contains information specifically relevant to the management of Google Shopping Campaigns.

    View the Google Shopping Performance Report  page for additional details. 
     
  • Google Shopping Detail Report - With the Google Shopping Detail report, ChannelAdvisor gives you insight into the performance of three different Google product promotion vehicles: Google Shopping, Product Listing Ads, and Product Extensions. Product Listing Ads and Product Extensions are paid advertising that are configured from a Google AdWords account. There is no fee for Google Shopping listings. Please note,  at this time, the report will only produce results for  Google Shopping US .  

    View the Google Shopping Detail Report page for additional details.
     
  • Creating Product Group Rules - Bid Rules are a functionality that allows you to set up rules that will automatically adjust CPC bids for products based on profitability and traffic goals that you set. Bid Rules are set up and then used by the Automated Bid Manager process, or ABM. The right bids can be the difference between your ads landing in the top page position - or being left out in the cold. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals.

    View the  Using the Google Shopping Product Listing Ad Automated Bid Manager  page for additional details. 
You can also enhance the performance of your Shopping campaigns by enhancing your Product Listing Ads with Google Merchant Promotions, which are special offers for discounts that create a sense of urgency for the buyer. With ChannelAdvisor, you can create Merchant Promotions and assign them to the right products all in one simple workflow. And the best part? It's free! View the Setting Up Google Merchant Promotions page to learn how to get started.

Video

Analyzing and Optimizing Google's Shopping Campaigns  - In the final video of the series, learn more about the final steps: analyzing campaign performance and optimizing Product Groups with Actionable Reporting, Bid Rules, and Google Merchant Promotions. View Transcript

 

Back to Top

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