How To

Listing on Amazon with EU Unified Account

The Amazon EU Unified Account, also called a European Marketplace Account , is an Amazon feature that allows sellers to list their offers on multiple Amazon European marketplaces from a single Seller Central Account. You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country.

Benefits & Behavior:

  • Share listing information and manage your inventory consistently across multiple European marketplaces
  • Keep your product quantity in sync across all marketplaces.
  • Offer your products to buyers in all Amazon Europe marketplaces (France, Germany, Italy, Spain and the UK) using a single unified Seller Central Account
  • Use Fulfilment by Amazon in your home marketplace as a logistics hub, allowing Amazon to serve all your customers through our European Fulfilment Network
  • Your ODR, negative feedback and your A to Z claim history are marketplace-specific.
  • Marketplace fees are specific to the markplace you are selling on.
  • Sell in multiple countries and use Amazon's Currency Converter for Sellers to convert your sales into your local currency.

Current Limitations:

  • Expand Internationally / Build International Listings – Amazon has a Seller Central feature called Build International Listings (which may also show as on your Amazon Seller Central Dashboard as 'Expand Internationally'). The Build International Listings feature will identify, create, and synchronize listings in your target marketplace (e.g. Amazon Canada) for each of the listings in your source marketplace (e.g. Amazon US) if an Amazon product detail page exists in the target marketplace. At this time, the Build International Listings feature does not work well with your ChannelAdvisor integration and we do not recommend its use. For more information, please visit the page Expanding Internationally on Amazon . You can still use the Amazon feature Expanding Offers Internationally to run a report to see opportunities for global expansion.

 

Prerequisites


The following topics should be reviewed before completing this task:

 

Tasks to Complete


 

How to Setup your Amazon Account


To setup your Amazon Seller Central EU Unified Account follow these steps:

  • Vist the Amazon Marketplaces Account page for more information and to create an account.
  • Translated Listings – Yes, your listings needs to be translated to the local language.
  • Your home account information will be valid for the other marketplaces.
  • Bank Account – You can use a US, UK or Eurozone-based account to support your US, UK, French and German selling accounts. At this time (November 2013), you will need a Eurozone-based account for your Italian or Spanish account. Please check with Amazon to further updates to this requirement.

Currencies Direct and World First are two examples of providers that can help you open a Eurozone-based bank account. Amazon has suggested these companies as good options.

  • Tax – You need to acknowledge tax and compliance regulations in each marketplace in which you wish to sell. Amazon will not provide any country-specific tax guidance and will indicate that each Seller is responsible for their own consultation.

  • If you already have accounts in multiple marketplaces, you cannot consolidate them into the Amazon EU Unified account. The feedback of the accounts in the countries that you want to serve through the Unified European account cannot be transferred.

 

How to Setup your ChannelAdvisor Account


To setup your ChannelAdvisor account when using the Amazon EU Unified Account follow these steps:

You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country. This setup is very similar to ChannelAdvisor's Shared Inventory feature and must be utilized to manage your Amazon EU Unified Account.

  1. Amazon Accounts – Create and set up the Amazon EU Unified Account on Amazon. See also Amazon Global Selling for information about expanding.
  2. ChannelAdvisor Accounts – Set up a unique ChannelAdvisor account for each country in your unified Amazon account (for example, one GBP ChannelAdvisor account for Amazon UK, one EUR account for Amazon Germany and one EUR account for Amazon France, etc).
    1. At this time, ChannelAdvisor does not support one multi-currency account and to have your orders correctly reflected in their native currency, you need to have each of the country/currency accounts set up to properly, as separate accounts, to receive the orders coming from the various Amazon Marketplaces.
  3. Pool your Inventory – For all ChannelAdvisor accounts set up in step #2 using the ChannelAdvisor Shared Inventory feature.
    • For FBA to correctly manage quantity, all of the ChannelAdvisor accounts you create must be pooled.
  4. Authorize ChannelAdvisor as your Integration Partner – Enter Amazon credentials and authorize ChannelAdvisor as the integration partner under Marketplaces > Amazon > Settings. One authorization will authorize all associated unified accounts.
  5. Set up Amazon Feeds – Set up your Amazon feed in each ChannelAdvisor account. Remember all product and pricing information is locale specific.
  6. Specify a Shared Distribution Center – All of the ChannelAdvisor accounts in the pool that is created must use the same Distribution > Site Mappings ( Inventory > Settings > Distribution Centers > DC Settings ). Without this, the system can end up sending conflicting data for an item if it is being sent to multiple Amazon EU accounts.
    • If using Amazon FBA, select the "FBA EU DC" for each of your unified accounts.
  7. Inventory Reconciler Behavior – The Inventory Reconciler feature is provided on each account to allow you keep your inventory in sync between ChannelAdvisor and the Amazon marketplace. When you are using an Amazon Unified Account and have inventory reconciliation turned on, keep in mind that you need to keep each marketplace feed active. If you turn one locale off, you should also turn off the inventory reconciliation for that locale to avoid having your listings on your other locals taken down by the process.
    • But if you are managing a different SKU list on each ChannelAdvisor account, you will need to disable the Inventory Reconciler option.

Important!

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level must match across accounts. When you use Fulfillment by Amazon, you can even keep your inventory in a single Fulfillment Centre and fulfill your orders throughout the EU.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

How It Works


The Item Numbers (SKUs) that exist in ChannelAdvisor will be submitted to Amazon and quantity will be synchronized on each Amazon locale where the SKU exists.

Example:

SKUQuantity in ChannelAdvisor (Pooled)Exist in ChannelAdvisor UK?Quantity in Amazon UKExist in ChannelAdvisor Germany (DE)?Quantity in Amazon DEExist in ChannelAdvisor France (FR)?Quantity in Amazon FR
ABC5Yes5Yes5No--
DEF10Yes10Yes10Yes10

 

Order Import


Your Orders are imported by locale into ChannelAdvisor. For example, your German orders from www.Amazon.de will be imported into your ChannelAdvisor German EUR account and orders from Amazon.co.uk will import into your ChannelAdvisor UK GBP account, etc.

 

Reference


Refer to the following for additional reference information:

The Amazon EU Unified Account, also called a European Marketplace Account , is an Amazon feature that allows sellers to list their offers on multiple Amazon European marketplaces from a single Seller Central Account. You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country.

Benefits & Behavior:

  • Share listing information and manage your inventory consistently across multiple European marketplaces
  • Keep your product quantity in sync across all marketplaces.
  • Offer your products to buyers in all Amazon Europe marketplaces (France, Germany, Italy, Spain and the UK) using a single unified Seller Central Account
  • Use Fulfilment by Amazon in your home marketplace as a logistics hub, allowing Amazon to serve all your customers through our European Fulfilment Network
  • Your ODR, negative feedback and your A to Z claim history are marketplace-specific.
  • Marketplace fees are specific to the markplace you are selling on.
  • Sell in multiple countries and use Amazon's Currency Converter for Sellers to convert your sales into your local currency.

Current Limitations:

  • Expand Internationally / Build International Listings – Amazon has a Seller Central feature called Build International Listings (which may also show as on your Amazon Seller Central Dashboard as 'Expand Internationally'). The Build International Listings feature will identify, create, and synchronize listings in your target marketplace (e.g. Amazon Canada) for each of the listings in your source marketplace (e.g. Amazon US) if an Amazon product detail page exists in the target marketplace. At this time, the Build International Listings feature does not work well with your ChannelAdvisor integration and we do not recommend its use. For more information, please visit the page Expanding Internationally on Amazon . You can still use the Amazon feature Expanding Offers Internationally to run a report to see opportunities for global expansion.

 

Prerequisites


The following topics should be reviewed before completing this task:

 

Tasks to Complete


 

How to Setup your Amazon Account


To setup your Amazon Seller Central EU Unified Account follow these steps:

  • Vist the Amazon Marketplaces Account page for more information and to create an account.
  • Translated Listings – Yes, your listings needs to be translated to the local language.
  • Your home account information will be valid for the other marketplaces.
  • Bank Account – You can use a US, UK or Eurozone-based account to support your US, UK, French and German selling accounts. At this time (November 2013), you will need a Eurozone-based account for your Italian or Spanish account. Please check with Amazon to further updates to this requirement.

Currencies Direct and World First are two examples of providers that can help you open a Eurozone-based bank account. Amazon has suggested these companies as good options.

  • Tax – You need to acknowledge tax and compliance regulations in each marketplace in which you wish to sell. Amazon will not provide any country-specific tax guidance and will indicate that each Seller is responsible for their own consultation.

  • If you already have accounts in multiple marketplaces, you cannot consolidate them into the Amazon EU Unified account. The feedback of the accounts in the countries that you want to serve through the Unified European account cannot be transferred.

 

How to Setup your ChannelAdvisor Account


To setup your ChannelAdvisor account when using the Amazon EU Unified Account follow these steps:

You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country. This setup is very similar to ChannelAdvisor's Shared Inventory feature and must be utilized to manage your Amazon EU Unified Account.

  1. Amazon Accounts – Create and set up the Amazon EU Unified Account on Amazon. See also Amazon Global Selling for information about expanding.
  2. ChannelAdvisor Accounts – Set up a unique ChannelAdvisor account for each country in your unified Amazon account (for example, one GBP ChannelAdvisor account for Amazon UK, one EUR account for Amazon Germany and one EUR account for Amazon France, etc).
    1. At this time, ChannelAdvisor does not support one multi-currency account and to have your orders correctly reflected in their native currency, you need to have each of the country/currency accounts set up to properly, as separate accounts, to receive the orders coming from the various Amazon Marketplaces.
  3. Pool your Inventory – For all ChannelAdvisor accounts set up in step #2 using the ChannelAdvisor Shared Inventory feature.
    • For FBA to correctly manage quantity, all of the ChannelAdvisor accounts you create must be pooled.
  4. Authorize ChannelAdvisor as your Integration Partner – Enter Amazon credentials and authorize ChannelAdvisor as the integration partner under Marketplaces > Amazon > Settings. One authorization will authorize all associated unified accounts.
  5. Set up Amazon Feeds – Set up your Amazon feed in each ChannelAdvisor account. Remember all product and pricing information is locale specific.
  6. Specify a Shared Distribution Center – All of the ChannelAdvisor accounts in the pool that is created must use the same Distribution > Site Mappings ( Inventory > Settings > Distribution Centers > DC Settings ). Without this, the system can end up sending conflicting data for an item if it is being sent to multiple Amazon EU accounts.
    • If using Amazon FBA, select the "FBA EU DC" for each of your unified accounts.
  7. Inventory Reconciler Behavior – The Inventory Reconciler feature is provided on each account to allow you keep your inventory in sync between ChannelAdvisor and the Amazon marketplace. When you are using an Amazon Unified Account and have inventory reconciliation turned on, keep in mind that you need to keep each marketplace feed active. If you turn one locale off, you should also turn off the inventory reconciliation for that locale to avoid having your listings on your other locals taken down by the process.
    • But if you are managing a different SKU list on each ChannelAdvisor account, you will need to disable the Inventory Reconciler option.

Important!

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level must match across accounts. When you use Fulfillment by Amazon, you can even keep your inventory in a single Fulfillment Centre and fulfill your orders throughout the EU.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

How It Works


The Item Numbers (SKUs) that exist in ChannelAdvisor will be submitted to Amazon and quantity will be synchronized on each Amazon locale where the SKU exists.

Example:

SKUQuantity in ChannelAdvisor (Pooled)Exist in ChannelAdvisor UK?Quantity in Amazon UKExist in ChannelAdvisor Germany (DE)?Quantity in Amazon DEExist in ChannelAdvisor France (FR)?Quantity in Amazon FR
ABC5Yes5Yes5No--
DEF10Yes10Yes10Yes10

 

Order Import


Your Orders are imported by locale into ChannelAdvisor. For example, your German orders from www.Amazon.de will be imported into your ChannelAdvisor German EUR account and orders from Amazon.co.uk will import into your ChannelAdvisor UK GBP account, etc.

 

Reference


Refer to the following for additional reference information:

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