How To

Getting Started with Amazon

 

These steps will walk you through the setup process for entering your Amazon inventory. We recommend reviewing all the steps before beginning the process.

 

Launch Options


When setting up Amazon with ChannelAdvisor you have three options:

  1. Self-Guided Launch – Completed by yourself using the information found in the steps of this Getting Started Guide. But we only recommend choosing this option if you're highly familiar with ChannelAdvisor and are already selling on other marketplaces using ChannelAdvisor.
  2. Launch Assistance Service – A paid service offered by ChannelAdvisor that allows for you to stay in contact via email with and get a limited number of telephone trainings from a dedicated ChannelAdvisor Implementation Specialist to help you get setup on Amazon quicker and easier. See Sales for more information about this service.
  3. Launch Plus Service – A paid service offered by ChannelAdvisor that allows for you to stay in contact via email with and get a limited number of telephone trainings from a dedicated ChannelAdvisor Implementation Specialist, but also includes additional setup elements and assistance: the setup of your Amazon template, the assisted upload of products and help launching products to Amazon. See Sales for more information about this service.

 

Prerequisites


Before beginning the guided Amazon launch process, you will need to complete the following steps or be familiar with this information:

  1. Managing Inventory
  2. Creating Your Amazon Seller Central Account
  3. Review Amazon Categories that are Supported by ChannelAdvisor
  4. Review Category Specific Data that Amazon requires

Please view the steps of the Amazon Launch Services Guide for information on these topics as well as an overview of the process to sell on the Amazon Marketplace.


Configure Inventory


 

Before listing your products on the Amazon Marketplace it is important to be aware of Amazon's listing requirements. Located within your Amazon Seller Central Account is an extensive series of documents that explain all of the different data requirements for products in all of the various Amazon categories. Familiarizing yourself with these pages and the documents located here is a fundamental step to listing successfully on Amazon.

View Listing Requirements for Amazon

 

 

Configure Marketplace Settings


Now that you have created your Amazon Pro Merchant Account, have reviewed Amazon's category requirements and have prepared your inventory according to these requirements, it is time to complete the  Amazon Setup Guide.  This guide will walk you through the initial setup process within the ChannelAdvisor application and will set the foundation for your account integration with Amazon.

View Detailed Info on Amazon Settings

 

List Your Products


Once you have completed the Setup Guide, you will need to map the Marketplace Template in ChannelAdvisor.  ChannelAdvisor Product Mapping Templates are used to define the product data that will be sent to the Marketplace. The template will contain all the fields accepted by the Marketplace and will allow you to specify what inventory information should be sent for each product listing. 

View Details on Listing Your Products on Amazon

 

Activate Integration


The backbone of ChannelAdvisor's integration with Marketplaces is our ability to regularly send and receive information on your behalf.   We will update data and remove listings based on information you add to or remove from your ChannelAdvisor inventory. 

  • Assign the Marketplace Label
  • Preview/Activate Feed
  • Review Communication Frequency

More on Activating your Marketplace Integration

Please Note: When getting started, It is recommended to only add the label to a small subset of your inventory at first (About 20 SKUs). When you have successfully listed those items then you can continue adding the label to additional items. This practice allows you to more easily manage and troubleshoot any listing errors or other issues that may occur.

 

Manage Your Listings


Once you have activated your Amazon integration, you should begin seeing activity almost immediately. You may notice that some of your products have not listed properly or have not listed at all. It will be crucial that you consistently manage your Amazon account to monitor these issues. ChannelAdvisor provides you with a dashboard that assists you with this effort. The Amazon Product Overview page is a marketplace-specific dashboard that provides you with an overview of the current status of all your products assigned to Amazon. You can access this page via the menu from Marketplaces > Amazon > Products > Overview.

For details on managing your Amazon listings, click here .

 

 

Fulfill/Cancel Orders


Sales are handled through the integrated shopping cart of each Marketplace. Order information details are then imported to ChannelAdvisor in the All Sales view where you can then manage your fulfillment process, update shipping and tracking information  and  process any refunds or cancellations.

If the Seller Order ID field is populated in ChannelAdvisor, we do pass this along to Amazon if you need your own order ID available in Amazon Seller Central for an order. 

Within the Order Details section of your order in ChannelAdvisor we can display Amazon's “Expected Ship Date” and “Estimated Delivery Date” (in fields Estimated Ship Date and Must Deliver By Date ). Please create a support case with Amazon asking that they activate the “showDeliveryDateRangeInOrderReport” which will allow ChannelAdvisor to access the "Expected Ship Date" and "Expected Delivery Date" if you want to take advantage of this functionality.

View Fulfilling and Cancelling Marketplace Orders .

 

 

 

These steps will walk you through the setup process for entering your Amazon inventory. We recommend reviewing all the steps before beginning the process.

 

Launch Options


When setting up Amazon with ChannelAdvisor you have three options:

  1. Self-Guided Launch – Completed by yourself using the information found in the steps of this Getting Started Guide. But we only recommend choosing this option if you're highly familiar with ChannelAdvisor and are already selling on other marketplaces using ChannelAdvisor.
  2. Launch Assistance Service – A paid service offered by ChannelAdvisor that allows for you to stay in contact via email with and get a limited number of telephone trainings from a dedicated ChannelAdvisor Implementation Specialist to help you get setup on Amazon quicker and easier. See Sales for more information about this service.
  3. Launch Plus Service – A paid service offered by ChannelAdvisor that allows for you to stay in contact via email with and get a limited number of telephone trainings from a dedicated ChannelAdvisor Implementation Specialist, but also includes additional setup elements and assistance: the setup of your Amazon template, the assisted upload of products and help launching products to Amazon. See Sales for more information about this service.

 

Prerequisites


Before beginning the guided Amazon launch process, you will need to complete the following steps or be familiar with this information:

  1. Managing Inventory
  2. Creating Your Amazon Seller Central Account
  3. Review Amazon Categories that are Supported by ChannelAdvisor
  4. Review Category Specific Data that Amazon requires

Please view the steps of the Amazon Launch Services Guide for information on these topics as well as an overview of the process to sell on the Amazon Marketplace.


Configure Inventory


 

Before listing your products on the Amazon Marketplace it is important to be aware of Amazon's listing requirements. Located within your Amazon Seller Central Account is an extensive series of documents that explain all of the different data requirements for products in all of the various Amazon categories. Familiarizing yourself with these pages and the documents located here is a fundamental step to listing successfully on Amazon.

View Listing Requirements for Amazon

 

 

Configure Marketplace Settings


Now that you have created your Amazon Pro Merchant Account, have reviewed Amazon's category requirements and have prepared your inventory according to these requirements, it is time to complete the  Amazon Setup Guide.  This guide will walk you through the initial setup process within the ChannelAdvisor application and will set the foundation for your account integration with Amazon.

View Detailed Info on Amazon Settings

 

List Your Products


Once you have completed the Setup Guide, you will need to map the Marketplace Template in ChannelAdvisor.  ChannelAdvisor Product Mapping Templates are used to define the product data that will be sent to the Marketplace. The template will contain all the fields accepted by the Marketplace and will allow you to specify what inventory information should be sent for each product listing. 

View Details on Listing Your Products on Amazon

 

Activate Integration


The backbone of ChannelAdvisor's integration with Marketplaces is our ability to regularly send and receive information on your behalf.   We will update data and remove listings based on information you add to or remove from your ChannelAdvisor inventory. 

  • Assign the Marketplace Label
  • Preview/Activate Feed
  • Review Communication Frequency

More on Activating your Marketplace Integration

Please Note: When getting started, It is recommended to only add the label to a small subset of your inventory at first (About 20 SKUs). When you have successfully listed those items then you can continue adding the label to additional items. This practice allows you to more easily manage and troubleshoot any listing errors or other issues that may occur.

 

Manage Your Listings


Once you have activated your Amazon integration, you should begin seeing activity almost immediately. You may notice that some of your products have not listed properly or have not listed at all. It will be crucial that you consistently manage your Amazon account to monitor these issues. ChannelAdvisor provides you with a dashboard that assists you with this effort. The Amazon Product Overview page is a marketplace-specific dashboard that provides you with an overview of the current status of all your products assigned to Amazon. You can access this page via the menu from Marketplaces > Amazon > Products > Overview.

For details on managing your Amazon listings, click here .

 

 

Fulfill/Cancel Orders


Sales are handled through the integrated shopping cart of each Marketplace. Order information details are then imported to ChannelAdvisor in the All Sales view where you can then manage your fulfillment process, update shipping and tracking information  and  process any refunds or cancellations.

If the Seller Order ID field is populated in ChannelAdvisor, we do pass this along to Amazon if you need your own order ID available in Amazon Seller Central for an order. 

Within the Order Details section of your order in ChannelAdvisor we can display Amazon's “Expected Ship Date” and “Estimated Delivery Date” (in fields Estimated Ship Date and Must Deliver By Date ). Please create a support case with Amazon asking that they activate the “showDeliveryDateRangeInOrderReport” which will allow ChannelAdvisor to access the "Expected Ship Date" and "Expected Delivery Date" if you want to take advantage of this functionality.

View Fulfilling and Cancelling Marketplace Orders .

 

 

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