How To

Listing on Amazon with a North American Unified Account

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The Amazon NA Unified Account, also called a North America Marketplace Account , is an Amazon feature that allows sellers to list their offers on multiple Amazon North American marketplaces (Amazon US, Canada and Mexico) from a single Amazon Seller Central Account. You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country.

Amazon Seller Central's – North America Unified Account  (Seller Central login required).

Benefits and Behavior:

  • Share listing information and manage your Seller-managed inventory consistently across Amazon.com, Amazon.ca and Amazon.com.mx
  • Offer your products to buyers in all Amazon North American marketplaces (US, Canada and Mexico) using a single unified Seller Account.
  • Leverage Fulfilment by Amazon (FBA) in each marketplace locale. At this time, Amazon does not allow FBA inventory to be shared across locales.
  • Your Order Defect Rate (ODR), negative feedback and your A to Z claim history are marketplace-specific
  • Pay a single monthly Pro Merchant subscription fee for your North America Unified Account. However, for all per-item sales, you will pay the fees applicable to the marketplace in which the item was sold.
  • Sell in Canada or Mexico and use Amazon's Currency Converter for Sellers to convert your CAD $ and MXN $ sales to US $ Sales.

Current Limitations:

  • Unified for NEW Account – A North American Unified Account is created by default on all NEW Amazon Marketplace accounts. If you have an existing US, Canadian, and/or Mexican Account, as of April 2015, Amazon has indicated that they are in the process of converting regular accounts to unified accounts. On your Amazon Seller Account, if you see a drop-down in the top/middle of the screen that allows you to change between the US and Canada, then you have a NA Marketplace Unified Account. 
  • FBA Quantity is Not Shared between North American Countries – Due to customs and other CBT selling limitations, what makes the North American Unified Account different from the EU Unified is that FBA quantity is not shared between the separate North American marketplaces. For example, a Canadian FBA item would only be available for purchase on Amazon.ca while a US FBA item is only available on Amazon.com. A Seller cannot fulfill FBA orders with FBA quantity held in another country. IMPORTANT: Amazon recommends that you use different FBA SKUs for each of your NA selling locations.
  • Expand Internationally / Build International Listings – Amazon has a Seller Central feature called Build International Listings  (which may also show as on your Amazon Seller Central Dashboard as 'Expand Internationally'). The Build International Listings feature will identify, create, and synchronize listings in your target marketplace (e.g. Amazon Canada, Amazon Mexico) for each of the listings in your source marketplace (e.g. Amazon US) if an Amazon product detail page exists in the target marketplace. At this time, the Build International Listings feature does not work well with your ChannelAdvisor integration and we do not recommend its use. For more information, please visit the page Expanding Internationally on Amazon . You can still use the Amazon feature Expanding Offers Internationally to run a report to see opportunities for global expansion.

IMPORTANT:

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

Prerequisites


The following topics should be reviewed before completing this task:

 

Tasks to Complete


 

How to Setup your Amazon Account


To setup your Amazon Seller Central NA Unified Account follow these steps:

  • Open Amazon Marketplace Account – Visit the Sell on Amazon Marketplace for more information and to create an account. See also Amazon Global Selling for information about expanding.
    • If you already have accounts in multiple marketplaces, Amazon has indicated that, at this time, they are in the process of merging accounts. If you see a toggle at the top of your Seller Central screen that allows you to switch between US, Canada, and Mexico then your account has been set up as a NA Unified Account.
  • Category Approval – If you have approval to sell in a restricted category (e.g. Apparel in the US) you will still need to gain approval in each new locale in which you intend to sell (e.g. Apparel in Canada) – Please visit Amazon Category Approval.
  • Translated Listings – If applicable, your listings needs to be translated to the local language.
  • Bank Account – You can use a US or Canadian bank account. Amazon supports Amazon Currency Converter for Sellers (ACCS).
  • Tax – You need to acknowledge tax and compliance regulations in each marketplace in which you wish to sell. Amazon will not provide any country-specific tax guidance and will indicate that each Seller is responsible for their own consultation.

 

How to Setup your ChannelAdvisor Account


To setup your ChannelAdvisor account when using the Amazon NA Unified Account follow these steps:

You will still need to prepare and maintain product information (in the local language if applicable) and pricing (in the local currency) separately for each country. This setup is very similar to ChannelAdvisor's Shared Inventory feature and must be utilized to manage your Amazon NA Unified Account.

  1. Amazon Accounts – Create and set up the Amazon NA Unified Account on Amazon.
  2. ChannelAdvisor Accounts – Set up a unique ChannelAdvisor account for each country in your unified Amazon account (for example, one US ChannelAdvisor account for Amazon US, one CAN account for Amazon Canada and one account for Amazon Mexico).
    1. At this time, ChannelAdvisor does not support one multi-currency account and to have your orders correctly reflected in their native currency, you need to have each of the country/currency accounts set up to properly, as separate accounts.
  3. Pool your inventory – For all ChannelAdvisor accounts set up in step #2 using the ChannelAdvisor Shared Inventory feature.
    • For FBA, because this quantity is not shared between locales, you will need to ensure that your FBA SKUs for the US and Canada are not the same.
  4. Authorize ChannelAdvisor as your Integration Partner – Enter Amazon credentials and authorize ChannelAdvisor as the integration partner under Marketplaces > Amazon > Settings. One authorization will authorize all associated unified accounts
    • IMPORTANT: Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  5. Set up Amazon Feeds – Set up your Amazon feed in each ChannelAdvisor account. Remember all product and pricing information is locale specific.
  6. Specify a Shared Distribution Center for your Merchant Fulfilled SKUs – All of the ChannelAdvisor accounts in the pool that is created must use the same Distribution > Site Mappings ( Inventory > Settings > Distribution Centers > DC Settings ). Without this, the system can end up sending conflicting data for an item if it is being sent to multiple Amazon NA accounts.
    • If using Amazon FBA, you will need to enable the FBA DC for each individual locale (e.g. Amazon FBA US and Amazon FBA CA). FBA quantity will not be shared across locales. Verify that you are not using the same FBA sku for two FBA warehouses
  7. Inventory Reconciler Behavior – The Inventory Reconciler feature is provided on each account to allow you keep your inventory in sync between ChannelAdvisor and the Amazon marketplace. When you are using an Amazon Unified Account and have inventory reconciliation turned ON, keep in mind that you need to keep each marketplace feed active with the same products on both feeds. If you turn one locale OFF or take a product down on one locale but not the other, you should also turn off the inventory reconciliation for that locale to avoid having your listings on your other locals taken down by the process.
    • If you are managing a different SKU list on each ChannelAdvisor account, you will need to disable the Inventory Reconciler option.

Important!

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

How It Works


The Item Numbers (SKUs) that exist in ChannelAdvisor will be submitted to Amazon and quantity will be synchronized on each Amazon locale where the SKU exists.

Example: Seller-Fulfilled SKUs

SKUQuantity in ChannelAdvisor (Pooled)Exist in ChannelAdvisor US?Quantity in Amazon USExist in ChannelAdvisor Canada?Quantity in Amazon Canada
ABC5Yes5Yes5
DEF10Yes10Yes10

 

Example: Amazon FBA SKUs

SKUExist in ChannelAdvisor US?Quantity in Amazon US FBAExist in ChannelAdvisor Canada?Quantity in Amazon Canada FBA
ABC-FBA USYes8No-
ABC-FBA CANo-Yes2

Per Amazon's functionality, you can share your Merchant SKUs with FBA in one locale. In every other locale, the FBA SKU must be unique. This maintains the SKU in the appropriate fulfillment type (MFN vs FBA) as FBA quantity is depleted in one locale.

 

Order Import


Orders are imported by locale into ChannelAdvisor. For example, orders from Amazon.ca will be imported into your ChannelAdvisor Canada account in CAD $ while US orders from Amazon.com will come into your ChannelAdvisor US account in USD $.

 

Reference


Refer to the following for additional reference information:

Visit our new Community site! The SSC is no longer updated. If you have bookmarked this page, click on the banner below – this will lead you to the corresponding page in the Community. Then, you can use the Star to save it there to show in the new ‘My Support Center’, in your Favourite Articles section. Use the search bar to find any other topics you're interested in.

Visit our New Community!



The Amazon NA Unified Account, also called a North America Marketplace Account , is an Amazon feature that allows sellers to list their offers on multiple Amazon North American marketplaces (Amazon US, Canada and Mexico) from a single Amazon Seller Central Account. You will still need to prepare and maintain product information (in the local language) and pricing (in the local currency) separately for each country.

Amazon Seller Central's – North America Unified Account  (Seller Central login required).

Benefits and Behavior:

  • Share listing information and manage your Seller-managed inventory consistently across Amazon.com, Amazon.ca and Amazon.com.mx
  • Offer your products to buyers in all Amazon North American marketplaces (US, Canada and Mexico) using a single unified Seller Account.
  • Leverage Fulfilment by Amazon (FBA) in each marketplace locale. At this time, Amazon does not allow FBA inventory to be shared across locales.
  • Your Order Defect Rate (ODR), negative feedback and your A to Z claim history are marketplace-specific
  • Pay a single monthly Pro Merchant subscription fee for your North America Unified Account. However, for all per-item sales, you will pay the fees applicable to the marketplace in which the item was sold.
  • Sell in Canada or Mexico and use Amazon's Currency Converter for Sellers to convert your CAD $ and MXN $ sales to US $ Sales.

Current Limitations:

  • Unified for NEW Account – A North American Unified Account is created by default on all NEW Amazon Marketplace accounts. If you have an existing US, Canadian, and/or Mexican Account, as of April 2015, Amazon has indicated that they are in the process of converting regular accounts to unified accounts. On your Amazon Seller Account, if you see a drop-down in the top/middle of the screen that allows you to change between the US and Canada, then you have a NA Marketplace Unified Account. 
  • FBA Quantity is Not Shared between North American Countries – Due to customs and other CBT selling limitations, what makes the North American Unified Account different from the EU Unified is that FBA quantity is not shared between the separate North American marketplaces. For example, a Canadian FBA item would only be available for purchase on Amazon.ca while a US FBA item is only available on Amazon.com. A Seller cannot fulfill FBA orders with FBA quantity held in another country. IMPORTANT: Amazon recommends that you use different FBA SKUs for each of your NA selling locations.
  • Expand Internationally / Build International Listings – Amazon has a Seller Central feature called Build International Listings  (which may also show as on your Amazon Seller Central Dashboard as 'Expand Internationally'). The Build International Listings feature will identify, create, and synchronize listings in your target marketplace (e.g. Amazon Canada, Amazon Mexico) for each of the listings in your source marketplace (e.g. Amazon US) if an Amazon product detail page exists in the target marketplace. At this time, the Build International Listings feature does not work well with your ChannelAdvisor integration and we do not recommend its use. For more information, please visit the page Expanding Internationally on Amazon . You can still use the Amazon feature Expanding Offers Internationally to run a report to see opportunities for global expansion.

IMPORTANT:

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

Prerequisites


The following topics should be reviewed before completing this task:

 

Tasks to Complete


 

How to Setup your Amazon Account


To setup your Amazon Seller Central NA Unified Account follow these steps:

  • Open Amazon Marketplace Account – Visit the Sell on Amazon Marketplace for more information and to create an account. See also Amazon Global Selling for information about expanding.
    • If you already have accounts in multiple marketplaces, Amazon has indicated that, at this time, they are in the process of merging accounts. If you see a toggle at the top of your Seller Central screen that allows you to switch between US, Canada, and Mexico then your account has been set up as a NA Unified Account.
  • Category Approval – If you have approval to sell in a restricted category (e.g. Apparel in the US) you will still need to gain approval in each new locale in which you intend to sell (e.g. Apparel in Canada) – Please visit Amazon Category Approval.
  • Translated Listings – If applicable, your listings needs to be translated to the local language.
  • Bank Account – You can use a US or Canadian bank account. Amazon supports Amazon Currency Converter for Sellers (ACCS).
  • Tax – You need to acknowledge tax and compliance regulations in each marketplace in which you wish to sell. Amazon will not provide any country-specific tax guidance and will indicate that each Seller is responsible for their own consultation.

 

How to Setup your ChannelAdvisor Account


To setup your ChannelAdvisor account when using the Amazon NA Unified Account follow these steps:

You will still need to prepare and maintain product information (in the local language if applicable) and pricing (in the local currency) separately for each country. This setup is very similar to ChannelAdvisor's Shared Inventory feature and must be utilized to manage your Amazon NA Unified Account.

  1. Amazon Accounts – Create and set up the Amazon NA Unified Account on Amazon.
  2. ChannelAdvisor Accounts – Set up a unique ChannelAdvisor account for each country in your unified Amazon account (for example, one US ChannelAdvisor account for Amazon US, one CAN account for Amazon Canada and one account for Amazon Mexico).
    1. At this time, ChannelAdvisor does not support one multi-currency account and to have your orders correctly reflected in their native currency, you need to have each of the country/currency accounts set up to properly, as separate accounts.
  3. Pool your inventory – For all ChannelAdvisor accounts set up in step #2 using the ChannelAdvisor Shared Inventory feature.
    • For FBA, because this quantity is not shared between locales, you will need to ensure that your FBA SKUs for the US and Canada are not the same.
  4. Authorize ChannelAdvisor as your Integration Partner – Enter Amazon credentials and authorize ChannelAdvisor as the integration partner under Marketplaces > Amazon > Settings. One authorization will authorize all associated unified accounts
    • IMPORTANT: Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  5. Set up Amazon Feeds – Set up your Amazon feed in each ChannelAdvisor account. Remember all product and pricing information is locale specific.
  6. Specify a Shared Distribution Center for your Merchant Fulfilled SKUs – All of the ChannelAdvisor accounts in the pool that is created must use the same Distribution > Site Mappings ( Inventory > Settings > Distribution Centers > DC Settings ). Without this, the system can end up sending conflicting data for an item if it is being sent to multiple Amazon NA accounts.
    • If using Amazon FBA, you will need to enable the FBA DC for each individual locale (e.g. Amazon FBA US and Amazon FBA CA). FBA quantity will not be shared across locales. Verify that you are not using the same FBA sku for two FBA warehouses
  7. Inventory Reconciler Behavior – The Inventory Reconciler feature is provided on each account to allow you keep your inventory in sync between ChannelAdvisor and the Amazon marketplace. When you are using an Amazon Unified Account and have inventory reconciliation turned ON, keep in mind that you need to keep each marketplace feed active with the same products on both feeds. If you turn one locale OFF or take a product down on one locale but not the other, you should also turn off the inventory reconciliation for that locale to avoid having your listings on your other locals taken down by the process.
    • If you are managing a different SKU list on each ChannelAdvisor account, you will need to disable the Inventory Reconciler option.

Important!

  • Quantity settings on each Amazon feed must match across ChannelAdvisor accounts.
  • Fulfillment by Amazon (FBA) flag on the SKU level should not match across accounts. When you use Fulfillment by Amazon, you will need to have separate SKUs for your FBA US, FBA MX, and FBA Canada inventory if you are selling the same product in both FBA DCs.
  • Lead Time to Ship field on the SKU level, set in the feed template, must match across accounts.

 

How It Works


The Item Numbers (SKUs) that exist in ChannelAdvisor will be submitted to Amazon and quantity will be synchronized on each Amazon locale where the SKU exists.

Example: Seller-Fulfilled SKUs

SKUQuantity in ChannelAdvisor (Pooled)Exist in ChannelAdvisor US?Quantity in Amazon USExist in ChannelAdvisor Canada?Quantity in Amazon Canada
ABC5Yes5Yes5
DEF10Yes10Yes10

 

Example: Amazon FBA SKUs

SKUExist in ChannelAdvisor US?Quantity in Amazon US FBAExist in ChannelAdvisor Canada?Quantity in Amazon Canada FBA
ABC-FBA USYes8No-
ABC-FBA CANo-Yes2

Per Amazon's functionality, you can share your Merchant SKUs with FBA in one locale. In every other locale, the FBA SKU must be unique. This maintains the SKU in the appropriate fulfillment type (MFN vs FBA) as FBA quantity is depleted in one locale.

 

Order Import


Orders are imported by locale into ChannelAdvisor. For example, orders from Amazon.ca will be imported into your ChannelAdvisor Canada account in CAD $ while US orders from Amazon.com will come into your ChannelAdvisor US account in USD $.

 

Reference


Refer to the following for additional reference information:

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