How To

Selling on Amazon

The Amazon Marketplace is one of the fastest growing e-commerce venues in the world. If you're not currently selling your products on Amazon, the time to start is now. Amazon differentiates itself from many other marketplaces with its laser focus on a positive buying experience. As part of that focus, Amazon has made great efforts to simplify how buyers locate and purchase products.

The Amazon Marketplace has several sites allowing you to sell internationally . ChannelAdvisor supports the following Amazon third-party marketplaces:

 

Click below to download our white paper:

 

Video


Amazon Marketplace Overview – This video will give you an overview of the Amazon Marketplace and how ChannelAdvisor's integration works. View Transcript

 

Why Sell on Amazon


Amazon's philosophy of using a single product detail page for multiple sellers to sell the same item has created a shopper-friendly environment. Nothing makes this fact more evident than the explosion of growth that Amazon has experienced over the last decade. The Amazon Marketplace is quickly gaining market share from eBay and continues to trend upward. The bottom line, if you are not currently selling on the Amazon Marketplace you are missing out on a major opportunity to sell your products to millions of online shoppers. Get started now selling on Amazon using ChannelAdvisor.

All unique products should have exactly one detail page on the Amazon site and sellers are differentiated only by price, reputation, condition, and a few simple bullet points about their competitive value add. If you are looking for a Panasonic 1/2-Inch Cordless Drill Kit, it is much simpler to see just one listing for that product and choose the suitable seller, rather then view dozens of identical listings from different sellers in search of the one product you wish to purchase.

 

What Categories Does Amazon.com Offer?


Amazon has over 30 categories that allow buyers to easily navigate to and purchase products of interest. Some categories require approval from Amazon before you can list products. The Referral Fee charged to sell products on Amazon will vary by category and location. In the US, please view the Amazon Fees & Pricing and in the UK please view Seller Fees and consult with your Amazon representative.

For a list of categories and whether or not they are supported by ChannelAdvisor, click here .

 

How Does ChannelAdvisor Work with Amazon?


  • Upload Your Inventory to ChannelAdvisor  – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Amazon's Format – Amazon, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Amazon's preferred format simple by providing a template to communicate to Amazon how your inventory is to be sent.
     
  • ChannelAdvisor Sends Your Listings to Amazon – Once you are have completed your inventory mapping you are ready to list products on Amazon. You will activate your integration between ChannelAdvisor and Amazon and we will begin ;sending files to Amazon with your product details and quantity.
     
  • Customers Purchase Your Products on Amazon – Now that your products are showing on the Amazon marketplace, you should start to see sales.
     
  • Orders are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Amazon – After you have fulfilled an order (or issued a refund or cancellation), ChannelAdvisor will send a shipping confirmation to Amazon on your behalf. This will mark the order as shipped in Amazon's Seller Central and does not require additional input from you.

 

How Do I Get Started?


 

Create Your Pro Merchant Amazon Account

To begin the process of selling on the Amazon Marketplace you must have or create an Amazon Seller Account. Your Amazon Seller Account credentials will be required in order to initiate your ChannelAdvisor account integration with Amazon. As of right now you must have a unique account log in for each Amazon market that you would like to sell in. Select from one of the Amazon Services links below and follow the instructions to create your Amazon Pro Merchant Account.

The Amazon Marketplace is one of the fastest growing e-commerce venues in the world. If you're not currently selling your products on Amazon, the time to start is now. Amazon differentiates itself from many other marketplaces with its laser focus on a positive buying experience. As part of that focus, Amazon has made great efforts to simplify how buyers locate and purchase products.

The Amazon Marketplace has several sites allowing you to sell internationally . ChannelAdvisor supports the following Amazon third-party marketplaces:

 

Click below to download our white paper:

 

Video


Amazon Marketplace Overview – This video will give you an overview of the Amazon Marketplace and how ChannelAdvisor's integration works. View Transcript

 

Why Sell on Amazon


Amazon's philosophy of using a single product detail page for multiple sellers to sell the same item has created a shopper-friendly environment. Nothing makes this fact more evident than the explosion of growth that Amazon has experienced over the last decade. The Amazon Marketplace is quickly gaining market share from eBay and continues to trend upward. The bottom line, if you are not currently selling on the Amazon Marketplace you are missing out on a major opportunity to sell your products to millions of online shoppers. Get started now selling on Amazon using ChannelAdvisor.

All unique products should have exactly one detail page on the Amazon site and sellers are differentiated only by price, reputation, condition, and a few simple bullet points about their competitive value add. If you are looking for a Panasonic 1/2-Inch Cordless Drill Kit, it is much simpler to see just one listing for that product and choose the suitable seller, rather then view dozens of identical listings from different sellers in search of the one product you wish to purchase.

 

What Categories Does Amazon.com Offer?


Amazon has over 30 categories that allow buyers to easily navigate to and purchase products of interest. Some categories require approval from Amazon before you can list products. The Referral Fee charged to sell products on Amazon will vary by category and location. In the US, please view the Amazon Fees & Pricing and in the UK please view Seller Fees and consult with your Amazon representative.

For a list of categories and whether or not they are supported by ChannelAdvisor, click here .

 

How Does ChannelAdvisor Work with Amazon?


  • Upload Your Inventory to ChannelAdvisor  – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Amazon's Format – Amazon, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Amazon's preferred format simple by providing a template to communicate to Amazon how your inventory is to be sent.
     
  • ChannelAdvisor Sends Your Listings to Amazon – Once you are have completed your inventory mapping you are ready to list products on Amazon. You will activate your integration between ChannelAdvisor and Amazon and we will begin ;sending files to Amazon with your product details and quantity.
     
  • Customers Purchase Your Products on Amazon – Now that your products are showing on the Amazon marketplace, you should start to see sales.
     
  • Orders are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Amazon – After you have fulfilled an order (or issued a refund or cancellation), ChannelAdvisor will send a shipping confirmation to Amazon on your behalf. This will mark the order as shipped in Amazon's Seller Central and does not require additional input from you.

 

How Do I Get Started?


 

Create Your Pro Merchant Amazon Account

To begin the process of selling on the Amazon Marketplace you must have or create an Amazon Seller Account. Your Amazon Seller Account credentials will be required in order to initiate your ChannelAdvisor account integration with Amazon. As of right now you must have a unique account log in for each Amazon market that you would like to sell in. Select from one of the Amazon Services links below and follow the instructions to create your Amazon Pro Merchant Account.

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