Amazon Webstore Connector
Amazon Webstore Amazon Webstore is a division of Amazon Services, which provides a technology and service platform that enables a retailer to launch and operate an online business. A retailer has the option to indicate that their site is a Webstore service provided by Amazon or they white label it entirely. Additionally, a retailer can share listings with their marketplace account and can choose to add Fulfillment by Amazon (FBA) and Checkout by Amazon services to their Webstore. For more information on obtaining and setting up an Amazon Webstore, please visit the US Amazon Webstore or the UK Amazon Webstore site.
Future releases will allow for creating separate product details on Amazon Marketplace and Amazon Webstore (e.g. product title, quantity, price). Sellers with a German Amazon Webstore, will need to open a support request with ChannelAdvisor to have the Webstore channel authorized on their behalf. There is currently no user interface in a German account to show the Amazon Webstore channel.
Tasks to Complete
How to Enable the Amazon Webstore ConnectorComplete the following steps related to this task:
Setting up Templates and FeedsCurrently, the integration will allow you to set up one set of templates and feeds for both your Amazon Marketplace and your Amazon Webstore. You can, however, pick which products to send to your Amazon Webstore(s). Scenario 1: You want your Amazon Webstore to match what you are selling on Amazon Marketplace
Scenario 2: You want to pick which products to send to each of your Amazon Webstore(s) and the Amazon Marketplace. The Marketplace ID (e.g. ATVGXTY12FGH7Y) is the Amazon Marketplace Identifier. You may have a Marketplace ID for your Amazon Marketplace account (e.g. Amazon.com) as well as one for each of your Amazon Webstores. Using this ID, you can specify which products, or groups of products, can be sent to which Amazon Marketplace.
Sample Business Rule: To direct all Clothing products to your Webstore, your business rule may look like this: IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1") Limitations:
Scenario 3: You only want to list on your Amazon Webstore
Set Up Categories in AmazonYou have to create the category structure first on Amazon before any item can be assigned to it. This can be done either manually via the Seller Central UI, or in bulk via Amazon's Category Update Spreadsheets.
Amazon Webstore DashboardChannelAdvisor has an Amazon Webstore-Specific Dashboard where you can view sales and order data specific to your Amazon Webstore. To view the dashboard, go to Webstore > Amazon Webstore Connector > Overview. You can view:
Product Listing Errors will be shown for both Amazon Marketplaces and your Amazon Webstore.
Amazon Webstore Product PerformanceIndividual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view.
Webstore Checkout You offer your customers two checkout options on your Webstore: a store-branded checkout experience, and an Amazon branded checkout that allows your customers to use their Amazon credentials. In addition to having both checkout options on your site, you will be able to change which credentials are accepted at any time by using the self-service tools available within Seller Central. For more information, please see the Amazon Seller Central page Choosing Your Customers' Checkout Options (login required). Configuring Conversion Tracking and Search Engine Marketing and Affiliate Networks IntegrationAmazon Webstore enables simple integration with popular search marketing tools and affiliate networks. Once you register with these vendors, you can enter the account ID they provide to track orders resulting from the traffic they generate to your Webstore. Please visit the Amazon Seller Central page (login required) - Configuring SEM and Affiliate Networks - for more information. Additionally, you can set up Google Adword Conversion Tracking from your site. To setup, please see the following:
Frequently Asked QuestionsQ: Can I have multiple Amazon Webstore associated to one ChannelAdvisor account? Yes, as long as they all share the same Seller Central credentials. Please see Scenario 2 above for how to direct different sets of products to each of your stores. Q: Can I have different products appear on my Amazon Webstore than I do for my Amazon Marketplace account? Yes, you can send different products to your Amazon Webstore(s). Please see Scenario 2 in Setting up Feeds and Templates section above. Q: Can I have multiple conditions for the same SKU? (Such as collectibles where you might have the same item in like-new as well as very-good condition?) No, you would need different SKUs for different conditions. Q: Can I set up an Amazon Webstore for my Amazon Marketplace - Germany account? Yes, at this time (January 2013), you will need to contact ChannelAdvisor to have us set up the credentials for a German Amazon Webstore. In a future release we will update the settings page to match the settings pages currently in place for a US or UK account so that a German Webstore can be authorized by a user. Q: How do I categorize the products for my Webstore so that they appear in the correct category navigation (e.g. Women's Clothing) in my store?Product assignment of categories can be passed in the Platinum Keywords fields or setup for categories and the assignment of the products to the categories can be done in your Seller Central account. You can either assign products to categories from the Categories page on the Webstore's Store Design tab, or from the Manage Inventory page on the Inventory tab. Please see the Seller Central pages:
Q: Do category restrictions and category authorizations apply to my Amazon Webstore? Category restrictions do not apply to Amazon Webstore sellers that do not sell on Amazon.com. Webstore sellers, click here to enable access to these categories. Learn more about Amazon Webstore. Category authorizations, also do not apply to our Amazon Webstore. For example, you may not be authorized to sell in the apparel category on Amazon.com but you can still sell apparel on your own Amazon Webstore. Q: Will my Webstore listings utilize the Amazon Marketplace catalog information - such as product details? Yes, for products that are in the Amazon Marketplace catalog, you can list in your Webstore by providing only the minimal required product information (as indicated on the ChannelAdvisor Common Template). Q: Can I use FBA with my Amazon Webstore? Yes, you can fulfill your Webstore orders with your inventory held in FBA. FBA orders will flow in like your regular Marketplace FBA orders and you will see them in your All Sales View with a FBA indicator and marked as shipped. Q. What is Amazon's remittance period (How often do I get paid for my orders)? Amazon will remit payment for your orders every two weeks. Q. How long will it take for me to see orders in ChannelAdvisor once someone completes checkout on my Amazon Webstore? Orders are made available within 30 minutes of checkout. See the Amazon Communication Frequency Table for additional details. Q. How are images handled? Send your image URL and Amazon will host the image. Reference
Amazon Webstore Amazon Webstore is a division of Amazon Services, which provides a technology and service platform that enables a retailer to launch and operate an online business. A retailer has the option to indicate that their site is a Webstore service provided by Amazon or they white label it entirely. Additionally, a retailer can share listings with their marketplace account and can choose to add Fulfillment by Amazon (FBA) and Checkout by Amazon services to their Webstore. For more information on obtaining and setting up an Amazon Webstore, please visit the US Amazon Webstore or the UK Amazon Webstore site.
Future releases will allow for creating separate product details on Amazon Marketplace and Amazon Webstore (e.g. product title, quantity, price). Sellers with a German Amazon Webstore, will need to open a support request with ChannelAdvisor to have the Webstore channel authorized on their behalf. There is currently no user interface in a German account to show the Amazon Webstore channel.
Tasks to Complete
How to Enable the Amazon Webstore ConnectorComplete the following steps related to this task:
Setting up Templates and FeedsCurrently, the integration will allow you to set up one set of templates and feeds for both your Amazon Marketplace and your Amazon Webstore. You can, however, pick which products to send to your Amazon Webstore(s). Scenario 1: You want your Amazon Webstore to match what you are selling on Amazon Marketplace
Scenario 2: You want to pick which products to send to each of your Amazon Webstore(s) and the Amazon Marketplace. The Marketplace ID (e.g. ATVGXTY12FGH7Y) is the Amazon Marketplace Identifier. You may have a Marketplace ID for your Amazon Marketplace account (e.g. Amazon.com) as well as one for each of your Amazon Webstores. Using this ID, you can specify which products, or groups of products, can be sent to which Amazon Marketplace.
Sample Business Rule: To direct all Clothing products to your Webstore, your business rule may look like this: IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1") Limitations:
Scenario 3: You only want to list on your Amazon Webstore
Set Up Categories in AmazonYou have to create the category structure first on Amazon before any item can be assigned to it. This can be done either manually via the Seller Central UI, or in bulk via Amazon's Category Update Spreadsheets.
Amazon Webstore DashboardChannelAdvisor has an Amazon Webstore-Specific Dashboard where you can view sales and order data specific to your Amazon Webstore. To view the dashboard, go to Webstore > Amazon Webstore Connector > Overview. You can view:
Product Listing Errors will be shown for both Amazon Marketplaces and your Amazon Webstore.
Amazon Webstore Product PerformanceIndividual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view.
Webstore Checkout You offer your customers two checkout options on your Webstore: a store-branded checkout experience, and an Amazon branded checkout that allows your customers to use their Amazon credentials. In addition to having both checkout options on your site, you will be able to change which credentials are accepted at any time by using the self-service tools available within Seller Central. For more information, please see the Amazon Seller Central page Choosing Your Customers' Checkout Options (login required). Configuring Conversion Tracking and Search Engine Marketing and Affiliate Networks IntegrationAmazon Webstore enables simple integration with popular search marketing tools and affiliate networks. Once you register with these vendors, you can enter the account ID they provide to track orders resulting from the traffic they generate to your Webstore. Please visit the Amazon Seller Central page (login required) - Configuring SEM and Affiliate Networks - for more information. Additionally, you can set up Google Adword Conversion Tracking from your site. To setup, please see the following:
Frequently Asked QuestionsQ: Can I have multiple Amazon Webstore associated to one ChannelAdvisor account? Yes, as long as they all share the same Seller Central credentials. Please see Scenario 2 above for how to direct different sets of products to each of your stores. Q: Can I have different products appear on my Amazon Webstore than I do for my Amazon Marketplace account? Yes, you can send different products to your Amazon Webstore(s). Please see Scenario 2 in Setting up Feeds and Templates section above. Q: Can I have multiple conditions for the same SKU? (Such as collectibles where you might have the same item in like-new as well as very-good condition?) No, you would need different SKUs for different conditions. Q: Can I set up an Amazon Webstore for my Amazon Marketplace - Germany account? Yes, at this time (January 2013), you will need to contact ChannelAdvisor to have us set up the credentials for a German Amazon Webstore. In a future release we will update the settings page to match the settings pages currently in place for a US or UK account so that a German Webstore can be authorized by a user. Q: How do I categorize the products for my Webstore so that they appear in the correct category navigation (e.g. Women's Clothing) in my store?Product assignment of categories can be passed in the Platinum Keywords fields or setup for categories and the assignment of the products to the categories can be done in your Seller Central account. You can either assign products to categories from the Categories page on the Webstore's Store Design tab, or from the Manage Inventory page on the Inventory tab. Please see the Seller Central pages:
Q: Do category restrictions and category authorizations apply to my Amazon Webstore? Category restrictions do not apply to Amazon Webstore sellers that do not sell on Amazon.com. Webstore sellers, click here to enable access to these categories. Learn more about Amazon Webstore. Category authorizations, also do not apply to our Amazon Webstore. For example, you may not be authorized to sell in the apparel category on Amazon.com but you can still sell apparel on your own Amazon Webstore. Q: Will my Webstore listings utilize the Amazon Marketplace catalog information - such as product details? Yes, for products that are in the Amazon Marketplace catalog, you can list in your Webstore by providing only the minimal required product information (as indicated on the ChannelAdvisor Common Template). Q: Can I use FBA with my Amazon Webstore? Yes, you can fulfill your Webstore orders with your inventory held in FBA. FBA orders will flow in like your regular Marketplace FBA orders and you will see them in your All Sales View with a FBA indicator and marked as shipped. Q. What is Amazon's remittance period (How often do I get paid for my orders)? Amazon will remit payment for your orders every two weeks. Q. How long will it take for me to see orders in ChannelAdvisor once someone completes checkout on my Amazon Webstore? Orders are made available within 30 minutes of checkout. See the Amazon Communication Frequency Table for additional details. Q. How are images handled? Send your image URL and Amazon will host the image. Reference
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Page last updated: Thu, 04/11/2013 - 09:00
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With the ChannelAdvisor Amazon Webstore Connector, sellers in the US and UK can leverage their current Amazon inventory and establish a integration with their Amazon Webstore. Once an Amazon Webstore is established as a channel, sellers can list and sell products as well as monitor performance.