How To

Amazon Webstore Connector

With the ChannelAdvisor Amazon Webstore Connector, sellers in the US and UK can leverage their current Amazon inventory and establish a integration with their Amazon Webstore. Once an Amazon Webstore is established as a channel, sellers can list and sell products as well as monitor performance.

Amazon Webstore

Amazon Webstore is a division of Amazon Services, which provides a technology and service platform that enables a retailer to launch and operate an online business. A retailer has the option to indicate that their site is a Webstore service provided by Amazon or they white label it entirely. Additionally, a retailer can share listings with their marketplace account and can choose to add Fulfillment by Amazon (FBA) and Checkout by Amazon services to their Webstore. For more information on obtaining and setting up an Amazon Webstore, please visit the US Amazon Webstore or the UK Amazon Webstore site.


Features of the Webstore Connector:

  • Populate your Amazon Webstore with the products that you also list on Amazon Marketplace.
  • Pick which products you want to send to your Amazon Webstore(s). 
  • Update products and quantities on your Amazon Webstore.
  • Use the 10 custom text or 5 custom number fields to pass links to videos or provide additional search attributes.
  • Sync prices between Amazon Webstore and Amazon Marketplace.
  • Fulfill orders using Fulfillment by Amazon (FBA) from sales on either of your Amazon channels.
  • View all Amazon orders in the All Sales View with sales from Amazon Webstore and Amazon Marketplace marked as unique channels.
  • Monitor GMV, top selling products and orders requiring shipping through the Webstore Dashboard.
  • View product performance across all of Amazon or by individual channel.


Current Limitations

Future releases will allow for creating separate product details on Amazon Marketplace and Amazon Webstore (e.g. product title, quantity, price).

 

Tasks to Complete


 

 

 

How to Enable the Amazon Webstore Connector


Complete the following steps related to this task:

  1. In ChannelAdvisor, go to either of the following pages:
    • Webstores > Amazon Webstores > Settings
    • Marketplaces > Amazon > Amazon Settings > Settings
  2. Click Edit next to Marketplace Account Information.
  3. Enter Your Amazon Webstore Credentials.
    • If you are already selling on Amazon Marketplace through ChannelAdvisor, this section will be filled out for you as they use the same credentials.
  4. Under Marketplace Channels, check the box for the Webstore(s) you wish to connect.

 

Setting up Templates and Feeds


Currently, the integration will allow you to set up one set of templates and feeds for both your Amazon Marketplace and your Amazon Webstore. You can, however, pick which products to send to your Amazon Webstore(s). 

Scenario 1: You want your Amazon Webstore to match what you are selling on Amazon Marketplace

  1. Enable your Webstore as described above.
  2. The default behavior of the Amazon Webstore Connector is to send a replicated copy of the products currently listed on your Amazon Marketplace to your Amazon Webstore.
  3. If this is your preferred setup, set up your Amazon template and feeds per the standard instructions. For details on setting up your Amazon template, please see Amazon Settings .


Scenario 2: You want to pick which products to send to each of your Amazon Webstore(s) and the Amazon Marketplace.

The Marketplace ID (e.g. ATVGXTY12FGH7Y) is the Amazon Marketplace Identifier. You may have a Marketplace ID for your Amazon Marketplace account (e.g. Amazon.com) as well as one for each of your Amazon Webstores. Using this ID, you can specify which products, or groups of products, can be sent to which Amazon Marketplace .

Important Note: An item should only be on one feed.  To split out your items by marketplace (webstore vs amazon.com ), you will need to use a business rule - not labels and a separate feed.

  1. Enable you Webstore as described above.
  2. Locate your Amazon Marketplace ID value on your Marketplaces > Amazon > Settings
  3. Using this value(s), provide a comma separated list of Marketplace ID(s) in the Marketplace ID field on the common template in Marketplaces > Amazon > Templates.
  4. Use the Marketplace ID as part of a business rule to send a category or product type subset of products to a designated Amazon marketplace. For example, you may choose to send your Home & Garden products to one of your Webstores and your Home Improvement products to a different Webstore.
  5. Leaving the Marketplaces ID field blank (default) will send your products to all authorized Amazon marketplaces.

Sample Business Rule:

To direct all Clothing products to your Webstore, your business rule may look like this:

IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1")

Limitations:

  • Product details (e.g. title, price, quantity) will be the same for products on both your Amazon Marketplace and Amazon Webstore.


Scenario 3: You only want to list on your Amazon Webstore

  1. Enable you Webstore as described above.
  2. Configure your template and feeds in the Marketplaces > Amazon > Settings
  3. Set up your Amazon template and feeds per the standard instructions. For details on setting up your Amazon template, please see Amazon Settings .
  4. Leaving the Marketplaces ID field blank (default) will send your products to all authorized Amazon marketplaces. In this scenario, only your Webstore should be authorized and it will receive all your products on the feed.

Webstore-Specific Fields

Amazon Webstores have the ability to choose up to 15  fields (5 custom number and 10 custom text)  to use as Filters for Search results and in communicating  custom  product data - such as YouTube video links. Now on your Amazon Common template, you can access these 15 custom fields.

 

Set Up Categories in Amazon


You have to create the category structure first on Amazon before any item can be assigned to it. This can be done either manually via the Seller Central UI, or in bulk via Amazon's Category Update Spreadsheets.

  1. If you don't have very many categories, you can manually recreate the categories within Amazon. In Seller Central, go to Store Design > Categories and use the New button to create them.

  2. If you do have a large number of categories, you may want to use the Amazon Category Template to upload them in bulk.

    1. Locate the Amazon Category Template in Seller Central under Store Design > Categories and click Upload/Download .

    2. Click Download Template .

    3. Open the resulting .CSV file in Microsoft Excel.

    4. Complete the following columns:

      • Action - complete with the value "Add"

      • Webstore Categories - Enter your category name. 

      • Platinum_Keywords (optional, but highly recommended.) - If you plan on assigning your products to Amazon Webstore Categories via ChannelAdvisor, a standardized platinum-keywords structure will help simplify your assignments immensely. Amazon uses "Category Tags" to assign products to Categories, and the default category tag created is a long number (such as cat_1234567891). By creating a platinum keyword, you can refer to that category by a more logical name, like "womens-hats")
        Note : this field does not support spaces or special characters.

    5. Save as a .CSV, and upload the file back into Amazon.

Customizing Search & Browse and Additional Product Information


 

A meaningful search and browse experience makes it easier for customers to find what they are looking for, highlight items and ultimately improve product visibility and increase conversion.
 

Set Up of Search Refinements

 
Your Webstore allows customers to narrow search results by several product attributes. The default refinements are category, price, brand, size, and color. Category is irremovable refinement. From your Amazon Seller Central account, you can choose the attributes you would like to appear. Additionally, you can select and configure any of the custom attributes (custom text 1-10 and custom number 1-5) which can be used if there is not a search refinement available for your merchandising needs - such as a custom sort order (e.g. Top Selling, Price, Low to High or Most Recommended by our Staff) or a custom search refinement (e.g. Manufacturer).
 
1. From your Seller Central account, access Settings > Control Panel > General Webstore Settings > Search Refinements

Amazon Resources:
Seller Central - Search Refinements
 
2. Access the custom fields on the Amazon > Template > Common.   The template contains a place for you to pass data in any of the 10 custom text or 5 custom number fields to  your Amazon Webstore.
 
Amazon Resources:
Seller Central - Using Custom Attributes

 

Define Additional Product Information and Videos

The Custom text and number fields from Amazon > Template > Common can also be used in the Amazon attribute widget to show custom text fields on a detail page. You can use it for very long descriptions, additional product specifications or if you pass in a URL Amazon can load a YouTube video on a product's detail page. Please contact Amazon Webstore Support to make sure your information is setup to to display correctly.

 

Amazon Webstore Dashboard


ChannelAdvisor has an Amazon Webstore-Specific Dashboard where you can view sales and order data specific to your Amazon Webstore.

To view the dashboard, go to Webstore > Amazon Webstore Connector > Overview.

You can view:

  • GMV Sales
  • Top Selling Products
  • Orders Needing to Ship

Product Listing Errors will be shown for both Amazon Marketplaces and your Amazon Webstore.

 

Amazon Webstore Product Performance


Individual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view.

  1. To locate the Product Performance page, go to Marketplaces > Amazon > Products > Product Performance .
  2. Enter the SKU you wish to view performance about in the Search box.
  3. Use the drop-down box located by the performance graph to filter for Amazon performance, Webstore performance, or both.
 

Webstore Checkout


 

  You offer your customers two checkout options on your Webstore: a store-branded checkout experience, and an Amazon branded checkout that allows your customers to use their Amazon credentials. In addition to having both checkout options on your site, you will be able to change which credentials are accepted at any time by using the self-service tools available within Seller Central. For more information, please see the Amazon Seller Central page Choosing Your Customers' Checkout Options (login required).

 

Configuring Conversion Tracking and Search Engine Marketing and Affiliate Networks Integration


 

Amazon Webstore enables simple integration with popular search marketing tools and affiliate networks. Once you register with these vendors, you can enter the account ID they provide to track orders resulting from the traffic they generate to your Webstore. Please visit the Amazon Seller Central page (login required) - Configuring SEM and Affiliate Networks - for more information.

Additionally, you can set up Google Adword Conversion Tracking from your site. To setup, please see the following:

You may need to know your Webstore URLs for CSE purposes. Your Webstore URLs will be created using the following format: 

[webstorename.com/] + [dp/] + [ASIN]                               

 

Indicating Pre-Orders and Back-Orders for your Products


  

 There are three fields on the template that can be easily mixed up. They are:

  • Release Date (Date Available to Ship) - The date on which you can start shipping the product to the customers. If the Listing date occurs before the Release Date (Date Available to Ship), the product appears marked as "Available for pre-order." Customers will be informed when the product can be shipped to them. 
  • Restock Date (Restocking Date) - The date on which a merchant will be able to ship any back-ordered items to a customer. 
  •  Launch Date (Offering Start Date)The date on which this item is available on the site. Note that this field is applicable only to product uploads after you have launched your webstore site. For upload and testing purposes, set this date to a date one year in the future. Then when you perform the final upload, use the previous day's date.


The best way to keep them straight is by the status of the product. If the product has never been listed/sold previously you will want to use the Release Date (Date Available to Ship) option to offer pre-order options to the end users at the same time you are building the product. If the product has been listed/sold previously, then you will want to use the Restock Date (Restocking Date) option to offer back-order options to the end users. The option you chose is completely dependent on the products history, so if you use the wrong one it will not work the way you are expecting at all.


And finally, you can think of the Offering Start Date (Launch Date) as a simple on/off switch for the product listing on Amazon and your Webstore. 

Driving Traffic to Your Amazon Webstore


 

 Once you have your store set up and populated with your inventory, driving traffic to your store is a key next step. Amazon provides a goodo summary of the options you have for driving traffic including Amazon Product Ads, using paid search on Google and Bing, sending feeds to your Comparison Shopping Engines (CSE) and analyzing your web traffic and web analystics.

Amazon Resources:

 

Frequently Asked Questions


 

Q: Can I have multiple Amazon Webstore associated to one ChannelAdvisor account?

Yes, as long as they all share the same Seller Central credentials. Please see Scenario 2 above for how to direct different sets of products to each of your stores.

 Q: Can I have different products appear on my Amazon Webstore than I do for my Amazon Marketplace account?

Yes, you can send different products to your Amazon Webstore(s). Please see Scenario 2 in Setting up Feeds and Templates section above.

 Q: Can I have multiple conditions for the same SKU? (Such as collectibles where you might have the same item in like-new as well as very-good condition?)

No, you would need different SKUs for different conditions.

Q: How do I categorize the products for my Webstore so that they appear in the correct category navigation (e.g. Women's Clothing) in my store?

Product assignment of categories can be passed in the Platinum Keywords fields or setup for categories and the assignment of the products to the categories can be done in your Seller Central account. You can either assign products to categories from the Categories page on the Webstore's Store Design tab, or from the Manage Inventory page on the Inventory tab. Please see the Seller Central pages:

 Q: Do category restrictions and category authorizations apply to my Amazon Webstore?

Category restrictions do not apply to Amazon Webstore sellers that do not sell on Amazon.com. Webstore sellers, click here to enable access to these categories. Learn more about Amazon Webstore.

Category authorizations, also do not apply to our Amazon Webstore. For example, you may not be authorized to sell in the apparel category on Amazon.com but you can still sell apparel on your own Amazon Webstore.

Q: Will my Webstore listings utilize the Amazon Marketplace catalog information - such as product details?

Yes, for products that are in the Amazon Marketplace catalog, you can list in your Webstore by providing only the minimal required product information (as indicated on the ChannelAdvisor Common Template ).

Q: Can I use FBA with my Amazon Webstore?

Yes, you can fulfill your Webstore orders with your inventory held in FBA. FBA orders will flow in like  your regular Marketplace FBA orders and you will see them in your All Sales View with a FBA indicator and marked as shipped.

Q. What is Amazon's remittance period (How often do I get paid for my orders)?

Amazon will remit payment for your orders every two weeks.

Q. How long will it take for me to see orders in ChannelAdvisor once someone completes checkout on my Amazon Webstore?

Orders are made available within 30 minutes of checkout. See the Amazon Communication Frequency Table for additional details.

Q. How are images handled?

Send your image URL and Amazon will host the image.

Reference


With the ChannelAdvisor Amazon Webstore Connector, sellers in the US and UK can leverage their current Amazon inventory and establish a integration with their Amazon Webstore. Once an Amazon Webstore is established as a channel, sellers can list and sell products as well as monitor performance.

Amazon Webstore

Amazon Webstore is a division of Amazon Services, which provides a technology and service platform that enables a retailer to launch and operate an online business. A retailer has the option to indicate that their site is a Webstore service provided by Amazon or they white label it entirely. Additionally, a retailer can share listings with their marketplace account and can choose to add Fulfillment by Amazon (FBA) and Checkout by Amazon services to their Webstore. For more information on obtaining and setting up an Amazon Webstore, please visit the US Amazon Webstore or the UK Amazon Webstore site.


Features of the Webstore Connector:

  • Populate your Amazon Webstore with the products that you also list on Amazon Marketplace.
  • Pick which products you want to send to your Amazon Webstore(s). 
  • Update products and quantities on your Amazon Webstore.
  • Use the 10 custom text or 5 custom number fields to pass links to videos or provide additional search attributes.
  • Sync prices between Amazon Webstore and Amazon Marketplace.
  • Fulfill orders using Fulfillment by Amazon (FBA) from sales on either of your Amazon channels.
  • View all Amazon orders in the All Sales View with sales from Amazon Webstore and Amazon Marketplace marked as unique channels.
  • Monitor GMV, top selling products and orders requiring shipping through the Webstore Dashboard.
  • View product performance across all of Amazon or by individual channel.


Current Limitations

Future releases will allow for creating separate product details on Amazon Marketplace and Amazon Webstore (e.g. product title, quantity, price).

 

Tasks to Complete


 

 

 

How to Enable the Amazon Webstore Connector


Complete the following steps related to this task:

  1. In ChannelAdvisor, go to either of the following pages:
    • Webstores > Amazon Webstores > Settings
    • Marketplaces > Amazon > Amazon Settings > Settings
  2. Click Edit next to Marketplace Account Information.
  3. Enter Your Amazon Webstore Credentials.
    • If you are already selling on Amazon Marketplace through ChannelAdvisor, this section will be filled out for you as they use the same credentials.
  4. Under Marketplace Channels, check the box for the Webstore(s) you wish to connect.

 

Setting up Templates and Feeds


Currently, the integration will allow you to set up one set of templates and feeds for both your Amazon Marketplace and your Amazon Webstore. You can, however, pick which products to send to your Amazon Webstore(s). 

Scenario 1: You want your Amazon Webstore to match what you are selling on Amazon Marketplace

  1. Enable your Webstore as described above.
  2. The default behavior of the Amazon Webstore Connector is to send a replicated copy of the products currently listed on your Amazon Marketplace to your Amazon Webstore.
  3. If this is your preferred setup, set up your Amazon template and feeds per the standard instructions. For details on setting up your Amazon template, please see Amazon Settings .


Scenario 2: You want to pick which products to send to each of your Amazon Webstore(s) and the Amazon Marketplace.

The Marketplace ID (e.g. ATVGXTY12FGH7Y) is the Amazon Marketplace Identifier. You may have a Marketplace ID for your Amazon Marketplace account (e.g. Amazon.com) as well as one for each of your Amazon Webstores. Using this ID, you can specify which products, or groups of products, can be sent to which Amazon Marketplace .

Important Note: An item should only be on one feed.  To split out your items by marketplace (webstore vs amazon.com ), you will need to use a business rule - not labels and a separate feed.

  1. Enable you Webstore as described above.
  2. Locate your Amazon Marketplace ID value on your Marketplaces > Amazon > Settings
  3. Using this value(s), provide a comma separated list of Marketplace ID(s) in the Marketplace ID field on the common template in Marketplaces > Amazon > Templates.
  4. Use the Marketplace ID as part of a business rule to send a category or product type subset of products to a designated Amazon marketplace. For example, you may choose to send your Home & Garden products to one of your Webstores and your Home Improvement products to a different Webstore.
  5. Leaving the Marketplaces ID field blank (default) will send your products to all authorized Amazon marketplaces.

Sample Business Rule:

To direct all Clothing products to your Webstore, your business rule may look like this:

IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1")

Limitations:

  • Product details (e.g. title, price, quantity) will be the same for products on both your Amazon Marketplace and Amazon Webstore.


Scenario 3: You only want to list on your Amazon Webstore

  1. Enable you Webstore as described above.
  2. Configure your template and feeds in the Marketplaces > Amazon > Settings
  3. Set up your Amazon template and feeds per the standard instructions. For details on setting up your Amazon template, please see Amazon Settings .
  4. Leaving the Marketplaces ID field blank (default) will send your products to all authorized Amazon marketplaces. In this scenario, only your Webstore should be authorized and it will receive all your products on the feed.

Webstore-Specific Fields

Amazon Webstores have the ability to choose up to 15  fields (5 custom number and 10 custom text)  to use as Filters for Search results and in communicating  custom  product data - such as YouTube video links. Now on your Amazon Common template, you can access these 15 custom fields.

 

Set Up Categories in Amazon


You have to create the category structure first on Amazon before any item can be assigned to it. This can be done either manually via the Seller Central UI, or in bulk via Amazon's Category Update Spreadsheets.

  1. If you don't have very many categories, you can manually recreate the categories within Amazon. In Seller Central, go to Store Design > Categories and use the New button to create them.

  2. If you do have a large number of categories, you may want to use the Amazon Category Template to upload them in bulk.

    1. Locate the Amazon Category Template in Seller Central under Store Design > Categories and click Upload/Download .

    2. Click Download Template .

    3. Open the resulting .CSV file in Microsoft Excel.

    4. Complete the following columns:

      • Action - complete with the value "Add"

      • Webstore Categories - Enter your category name. 

      • Platinum_Keywords (optional, but highly recommended.) - If you plan on assigning your products to Amazon Webstore Categories via ChannelAdvisor, a standardized platinum-keywords structure will help simplify your assignments immensely. Amazon uses "Category Tags" to assign products to Categories, and the default category tag created is a long number (such as cat_1234567891). By creating a platinum keyword, you can refer to that category by a more logical name, like "womens-hats")
        Note : this field does not support spaces or special characters.

    5. Save as a .CSV, and upload the file back into Amazon.

Customizing Search & Browse and Additional Product Information


 

A meaningful search and browse experience makes it easier for customers to find what they are looking for, highlight items and ultimately improve product visibility and increase conversion.
 

Set Up of Search Refinements

 
Your Webstore allows customers to narrow search results by several product attributes. The default refinements are category, price, brand, size, and color. Category is irremovable refinement. From your Amazon Seller Central account, you can choose the attributes you would like to appear. Additionally, you can select and configure any of the custom attributes (custom text 1-10 and custom number 1-5) which can be used if there is not a search refinement available for your merchandising needs - such as a custom sort order (e.g. Top Selling, Price, Low to High or Most Recommended by our Staff) or a custom search refinement (e.g. Manufacturer).
 
1. From your Seller Central account, access Settings > Control Panel > General Webstore Settings > Search Refinements

Amazon Resources:
Seller Central - Search Refinements
 
2. Access the custom fields on the Amazon > Template > Common.   The template contains a place for you to pass data in any of the 10 custom text or 5 custom number fields to  your Amazon Webstore.
 
Amazon Resources:
Seller Central - Using Custom Attributes

 

Define Additional Product Information and Videos

The Custom text and number fields from Amazon > Template > Common can also be used in the Amazon attribute widget to show custom text fields on a detail page. You can use it for very long descriptions, additional product specifications or if you pass in a URL Amazon can load a YouTube video on a product's detail page. Please contact Amazon Webstore Support to make sure your information is setup to to display correctly.

 

Amazon Webstore Dashboard


ChannelAdvisor has an Amazon Webstore-Specific Dashboard where you can view sales and order data specific to your Amazon Webstore.

To view the dashboard, go to Webstore > Amazon Webstore Connector > Overview.

You can view:

  • GMV Sales
  • Top Selling Products
  • Orders Needing to Ship

Product Listing Errors will be shown for both Amazon Marketplaces and your Amazon Webstore.

 

Amazon Webstore Product Performance


Individual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view.

  1. To locate the Product Performance page, go to Marketplaces > Amazon > Products > Product Performance .
  2. Enter the SKU you wish to view performance about in the Search box.
  3. Use the drop-down box located by the performance graph to filter for Amazon performance, Webstore performance, or both.
 

Webstore Checkout


 

  You offer your customers two checkout options on your Webstore: a store-branded checkout experience, and an Amazon branded checkout that allows your customers to use their Amazon credentials. In addition to having both checkout options on your site, you will be able to change which credentials are accepted at any time by using the self-service tools available within Seller Central. For more information, please see the Amazon Seller Central page Choosing Your Customers' Checkout Options (login required).

 

Configuring Conversion Tracking and Search Engine Marketing and Affiliate Networks Integration


 

Amazon Webstore enables simple integration with popular search marketing tools and affiliate networks. Once you register with these vendors, you can enter the account ID they provide to track orders resulting from the traffic they generate to your Webstore. Please visit the Amazon Seller Central page (login required) - Configuring SEM and Affiliate Networks - for more information.

Additionally, you can set up Google Adword Conversion Tracking from your site. To setup, please see the following:

You may need to know your Webstore URLs for CSE purposes. Your Webstore URLs will be created using the following format: 

[webstorename.com/] + [dp/] + [ASIN]                               

 

Indicating Pre-Orders and Back-Orders for your Products


  

 There are three fields on the template that can be easily mixed up. They are:

  • Release Date (Date Available to Ship) - The date on which you can start shipping the product to the customers. If the Listing date occurs before the Release Date (Date Available to Ship), the product appears marked as "Available for pre-order." Customers will be informed when the product can be shipped to them. 
  • Restock Date (Restocking Date) - The date on which a merchant will be able to ship any back-ordered items to a customer. 
  •  Launch Date (Offering Start Date)The date on which this item is available on the site. Note that this field is applicable only to product uploads after you have launched your webstore site. For upload and testing purposes, set this date to a date one year in the future. Then when you perform the final upload, use the previous day's date.


The best way to keep them straight is by the status of the product. If the product has never been listed/sold previously you will want to use the Release Date (Date Available to Ship) option to offer pre-order options to the end users at the same time you are building the product. If the product has been listed/sold previously, then you will want to use the Restock Date (Restocking Date) option to offer back-order options to the end users. The option you chose is completely dependent on the products history, so if you use the wrong one it will not work the way you are expecting at all.


And finally, you can think of the Offering Start Date (Launch Date) as a simple on/off switch for the product listing on Amazon and your Webstore. 

Driving Traffic to Your Amazon Webstore


 

 Once you have your store set up and populated with your inventory, driving traffic to your store is a key next step. Amazon provides a goodo summary of the options you have for driving traffic including Amazon Product Ads, using paid search on Google and Bing, sending feeds to your Comparison Shopping Engines (CSE) and analyzing your web traffic and web analystics.

Amazon Resources:

 

Frequently Asked Questions


 

Q: Can I have multiple Amazon Webstore associated to one ChannelAdvisor account?

Yes, as long as they all share the same Seller Central credentials. Please see Scenario 2 above for how to direct different sets of products to each of your stores.

 Q: Can I have different products appear on my Amazon Webstore than I do for my Amazon Marketplace account?

Yes, you can send different products to your Amazon Webstore(s). Please see Scenario 2 in Setting up Feeds and Templates section above.

 Q: Can I have multiple conditions for the same SKU? (Such as collectibles where you might have the same item in like-new as well as very-good condition?)

No, you would need different SKUs for different conditions.

Q: How do I categorize the products for my Webstore so that they appear in the correct category navigation (e.g. Women's Clothing) in my store?

Product assignment of categories can be passed in the Platinum Keywords fields or setup for categories and the assignment of the products to the categories can be done in your Seller Central account. You can either assign products to categories from the Categories page on the Webstore's Store Design tab, or from the Manage Inventory page on the Inventory tab. Please see the Seller Central pages:

 Q: Do category restrictions and category authorizations apply to my Amazon Webstore?

Category restrictions do not apply to Amazon Webstore sellers that do not sell on Amazon.com. Webstore sellers, click here to enable access to these categories. Learn more about Amazon Webstore.

Category authorizations, also do not apply to our Amazon Webstore. For example, you may not be authorized to sell in the apparel category on Amazon.com but you can still sell apparel on your own Amazon Webstore.

Q: Will my Webstore listings utilize the Amazon Marketplace catalog information - such as product details?

Yes, for products that are in the Amazon Marketplace catalog, you can list in your Webstore by providing only the minimal required product information (as indicated on the ChannelAdvisor Common Template ).

Q: Can I use FBA with my Amazon Webstore?

Yes, you can fulfill your Webstore orders with your inventory held in FBA. FBA orders will flow in like  your regular Marketplace FBA orders and you will see them in your All Sales View with a FBA indicator and marked as shipped.

Q. What is Amazon's remittance period (How often do I get paid for my orders)?

Amazon will remit payment for your orders every two weeks.

Q. How long will it take for me to see orders in ChannelAdvisor once someone completes checkout on my Amazon Webstore?

Orders are made available within 30 minutes of checkout. See the Amazon Communication Frequency Table for additional details.

Q. How are images handled?

Send your image URL and Amazon will host the image.

Reference


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