How To

Amazon Webstore Amplifier

With the ChannelAdvisor Amazon Webstore Amplifier, sellers in the US and UK can leverage their current Amazon inventory and establish an integration with their Amazon Webstore. Once an Amazon Webstore is established as a channel, sellers can list and sell products as well as monitor performance.

If you don’t have an Amazon webstore, see http://webstore.amazon.com .

Overview

  • To start using ChannelAdvisor to manage your Amazon webstore inventory and orders, you'll need to enable Amazon marketplace channels .
  • Once completed, you can create or update your Amazon template using webstore-specific fields and send products to your webstore using the label configured in your settings.
  • Orders show in Sales > All Orders with "Amazon Webstore - {Locale}" in the Marketplace field.
  • Use the Amazon Webstore Dashboard to view product listing status and performance.

Enable Amazon Marketplace Channels

The setup process varies slightly if you’re already selling on the Amazon marketplace. Follow the steps that apply to you.

I sell on the Amazon Marketplace with ChannelAdvisor.

  1. Go to  Webstores > Amazon Webstores > Settings
  2. Edit the  Marketplace Account Information
  3. Check the box next to the webstore(s) you wish to connect. Click  Save and Exit  to return to the Settings page.

 

 

 

 

 









The setup process varies slightly if you’re already selling on the Amazon marketplace. Follow the steps that apply to you.

I do not currently sell on the Amazon Marketplace through ChannelAdvisor.

  1. Go to  Webstores > Amazon Webstores > Settings .
  2. Edit the  Marketplace Account Information .
  3. Authorize Amazon to communicate with ChannelAdvisor.
  4. You will be redirected to Amazon’s site to complete the authorization.
  5. After the authorization has been completed, return to ChannelAdvisor and enter your Amazon webstore username and password.
  6. Click  Verify Credentials , then  Save and Exit .

 

 

 

 

 








 


 

 

Mapping Webstore-Specific Fields on the Amazon Template

If you’re new to the template mapping process, review Customizing Template Fields .

The ChannelAdvisor Amazon marketplace integration and the Amazon Webstore Amplifier both use the same set of templates and feeds, however some fields apply specifically to the webstore.

Specifying a Marketplace Channel

By default, products will be sent to all active Marketplace Channels enabled in the Amazon Settings. If you want to pick a different group of products, map the Marketplace ID field with a business rule.

Example:

I want to send items with a classification of Clothing to an Amazon webstore with Marketplace ID ATVGXTY12FGH7Y. I want all other items on the Amazon label to go to my Amazon.com account with Marketplace ID AXGGY1578RTGH1.

Add the following business rule to Marketplaces > Amazon > Product Mapping > Business Rules:

         IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1") 
    

Learn More about Business Rules

The Marketplace IDs above are for example purposes only; yours will be unique to your account.

Note: An item should only be on one feed. To split out your items by marketplace (webstore vs amazon.com), you will need to use a business rule instead of creating a separate feed and label.

How do I locate my Marketplace IDs?

Your Marketplace IDs can be found in Webstores > Amazon Webstores > Settings next to Marketplace Channels. It is 15-digit code that starts with “A”.

Note : All product details (e.g. title, brand, quantity) will be the same for products on both your Amazon Marketplace and Amazon Webstore with the exception of the following fields:

  • Price
  • Sale Price
  • Sale Price Start Date
  • Sale Price End Date


Product Conditions

You can choose among the following conditions for most product listings:

  • New
  • New (Open Box, OEM)
  • Refurbished
  • Used (Like New, Very Good, Good, Acceptable)
  • Collectible (Like New, Very Good, Good, Acceptable)

Some product types, such as Grocery, are restricted to offering new products only.

Search Refinements and Custom Fields

Custom Number fields 1-5 and Custom Text Fields 1-10 can be found near the bottom of the Common tab in the Amazon template and allow your buyers to refine their searches while browsing your webstore or provide custom product data like promotional YouTube videos.

More Details

Your webstore allows customers to narrow search results by several product attributes. The default refinements are: category, price, brand, size, * and * color.

Note: Category cannot be removed.

From your Amazon Seller Central account, you can choose the attributes you would like to appear. Additionally, you can select and configure any of the custom attributes (custom text 1-10 and custom number 1-5) which can be used if there is not a search refinement available for your merchandising needs - such as a custom sort order (e.g. Top Selling, Price, Low to High or Most Recommended by our Staff) or a custom search refinement (e.g. Manufacturer).

To configure search refinements, visit your Amazon Seller Central Control Panel .

Configure Amazon Webstore Categories

In order to assign webstore categories to products via ChannelAdvisor, you must create the category structure in Amazon first.

Tip: This can be done manually in Amazon Seller Central in the Store > Design > Categories menu, but if you have a large number of categories, you may want to use the Amazon Category Template to upload them in bulk via a comma-separated values file (*.csv).

Use Platinum Keywords to Simplify Category Assignment

If you plan on assigning your products to Amazon Webstore Categories via ChannelAdvisor, a standardized Platinum Keywords structure will help simplify your assignments immensely. Amazon uses Category Tags to assign products to Categories, and the default category tag created is a long number (such as at_1234567891). By creating a Platinum Keyword , you can refer to that category by a more logical name, like "womens-hats."

Note: Spaces and special characters are not supported in Platinum Keywords.
 


 

Orders and Fulfillment

Amazon Webstore orders will be indicated in the All Sales view as Amazon Webstore.

Checkout

Your customers can complete checkout in two ways:

  1. A store-branded checkout experience
  2. An Amazon-branded checkout where the customer uses their Amazon credentials

Visit Choosing Your Customers' Checkout Options  (Seller Central Login Required) to configure the options.

The ChannelAdvisor Fulfillment process is not affected by the checkout method(s) you choose.
Learn more about Orders and Refunds in ChannelAdvisor.

Indicating Pre-Orders and Back-Orders for your Products

There are three fields on the template that can be easily mixed up. They are:

  • Release Date (Date Available to Ship)
  • Restock Date (Restocking Date)
  • Launch Date (Offering Start Date)

Release Date (Date Available to Ship) - The date on which you can start shipping the product to the customers. If the Listing date occurs before the Release Date (Date Available to Ship), the product appears marked as "Available for pre-order." Customers will be informed when the product can be shipped to them.

Restock Date (Restocking Date) - The date on which a merchant will be able to ship any back-ordered items to a customer.

Launch Date (Offering Start Date) - The date on which this item is available on the site. Note that this field is applicable only to product uploads after you have launched your webstore site. For upload and testing purposes, set this date to a date one year in the future. Then when you perform the final upload, use the previous day's date.

Tip: The best way to keep them straight is by the status of the product.

  • For products not yet released, use Release Date (Date Available to Ship). This will give your customers the ability to pre-order a not-yet-available product.

  • For products that have been listed previously but are currently out of stock, use the Restock Date (Restocking Date) to allow for backorders.

  • For products that you want to make available at a later date without offering pre-orders or backorders use the Launch Date (Offering Start Date.) This functions like an on-off switch for the product listing, and can be useful for upload and testing purposes.


Monitor Your Amazon Webstore Performance

Amazon Webstore Dashboard

To view sales and order data specific to your Amazon Webstore: Go to Webstore > Amazon Webstore Amplifier > Overview.

Available data:

  • GMV Sales
  • Top Selling Products
  • Orders Needing to Ship
  • Product Listing Errors (shown for both Amazon Marketplaces and Amazon Webstore)
  • Amazon Webstore Product Performance

Individual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view. To locate the Product Performance page, go to Marketplaces > Amazon > Products > Product Performance. Enter the SKU you wish to view performance about in the Search box.

Use the drop-down box located by the performance graph to filter for:

  • Amazon Performance
  • Webstore Performance

Reference

For more details on the Amazon Webstore, check out these links:

With the ChannelAdvisor Amazon Webstore Amplifier, sellers in the US and UK can leverage their current Amazon inventory and establish an integration with their Amazon Webstore. Once an Amazon Webstore is established as a channel, sellers can list and sell products as well as monitor performance.

If you don’t have an Amazon webstore, see http://webstore.amazon.com .

Overview

  • To start using ChannelAdvisor to manage your Amazon webstore inventory and orders, you'll need to enable Amazon marketplace channels .
  • Once completed, you can create or update your Amazon template using webstore-specific fields and send products to your webstore using the label configured in your settings.
  • Orders show in Sales > All Orders with "Amazon Webstore - {Locale}" in the Marketplace field.
  • Use the Amazon Webstore Dashboard to view product listing status and performance.

Enable Amazon Marketplace Channels

The setup process varies slightly if you’re already selling on the Amazon marketplace. Follow the steps that apply to you.

I sell on the Amazon Marketplace with ChannelAdvisor.

  1. Go to  Webstores > Amazon Webstores > Settings
  2. Edit the  Marketplace Account Information
  3. Check the box next to the webstore(s) you wish to connect. Click  Save and Exit  to return to the Settings page.

 

 

 

 

 









The setup process varies slightly if you’re already selling on the Amazon marketplace. Follow the steps that apply to you.

I do not currently sell on the Amazon Marketplace through ChannelAdvisor.

  1. Go to  Webstores > Amazon Webstores > Settings .
  2. Edit the  Marketplace Account Information .
  3. Authorize Amazon to communicate with ChannelAdvisor.
  4. You will be redirected to Amazon’s site to complete the authorization.
  5. After the authorization has been completed, return to ChannelAdvisor and enter your Amazon webstore username and password.
  6. Click  Verify Credentials , then  Save and Exit .

 

 

 

 

 








 


 

 

Mapping Webstore-Specific Fields on the Amazon Template

If you’re new to the template mapping process, review Customizing Template Fields .

The ChannelAdvisor Amazon marketplace integration and the Amazon Webstore Amplifier both use the same set of templates and feeds, however some fields apply specifically to the webstore.

Specifying a Marketplace Channel

By default, products will be sent to all active Marketplace Channels enabled in the Amazon Settings. If you want to pick a different group of products, map the Marketplace ID field with a business rule.

Example:

I want to send items with a classification of Clothing to an Amazon webstore with Marketplace ID ATVGXTY12FGH7Y. I want all other items on the Amazon label to go to my Amazon.com account with Marketplace ID AXGGY1578RTGH1.

Add the following business rule to Marketplaces > Amazon > Product Mapping > Business Rules:

         IF($ITEMCLASSIFICATIONNAME="CLOTHING", "ATVGXTY12FGH7Y", "AXGGY1578RTGH1") 
    

Learn More about Business Rules

The Marketplace IDs above are for example purposes only; yours will be unique to your account.

Note: An item should only be on one feed. To split out your items by marketplace (webstore vs amazon.com), you will need to use a business rule instead of creating a separate feed and label.

How do I locate my Marketplace IDs?

Your Marketplace IDs can be found in Webstores > Amazon Webstores > Settings next to Marketplace Channels. It is 15-digit code that starts with “A”.

Note : All product details (e.g. title, brand, quantity) will be the same for products on both your Amazon Marketplace and Amazon Webstore with the exception of the following fields:

  • Price
  • Sale Price
  • Sale Price Start Date
  • Sale Price End Date


Product Conditions

You can choose among the following conditions for most product listings:

  • New
  • New (Open Box, OEM)
  • Refurbished
  • Used (Like New, Very Good, Good, Acceptable)
  • Collectible (Like New, Very Good, Good, Acceptable)

Some product types, such as Grocery, are restricted to offering new products only.

Search Refinements and Custom Fields

Custom Number fields 1-5 and Custom Text Fields 1-10 can be found near the bottom of the Common tab in the Amazon template and allow your buyers to refine their searches while browsing your webstore or provide custom product data like promotional YouTube videos.

More Details

Your webstore allows customers to narrow search results by several product attributes. The default refinements are: category, price, brand, size, * and * color.

Note: Category cannot be removed.

From your Amazon Seller Central account, you can choose the attributes you would like to appear. Additionally, you can select and configure any of the custom attributes (custom text 1-10 and custom number 1-5) which can be used if there is not a search refinement available for your merchandising needs - such as a custom sort order (e.g. Top Selling, Price, Low to High or Most Recommended by our Staff) or a custom search refinement (e.g. Manufacturer).

To configure search refinements, visit your Amazon Seller Central Control Panel .

Configure Amazon Webstore Categories

In order to assign webstore categories to products via ChannelAdvisor, you must create the category structure in Amazon first.

Tip: This can be done manually in Amazon Seller Central in the Store > Design > Categories menu, but if you have a large number of categories, you may want to use the Amazon Category Template to upload them in bulk via a comma-separated values file (*.csv).

Use Platinum Keywords to Simplify Category Assignment

If you plan on assigning your products to Amazon Webstore Categories via ChannelAdvisor, a standardized Platinum Keywords structure will help simplify your assignments immensely. Amazon uses Category Tags to assign products to Categories, and the default category tag created is a long number (such as at_1234567891). By creating a Platinum Keyword , you can refer to that category by a more logical name, like "womens-hats."

Note: Spaces and special characters are not supported in Platinum Keywords.
 


 

Orders and Fulfillment

Amazon Webstore orders will be indicated in the All Sales view as Amazon Webstore.

Checkout

Your customers can complete checkout in two ways:

  1. A store-branded checkout experience
  2. An Amazon-branded checkout where the customer uses their Amazon credentials

Visit Choosing Your Customers' Checkout Options  (Seller Central Login Required) to configure the options.

The ChannelAdvisor Fulfillment process is not affected by the checkout method(s) you choose.
Learn more about Orders and Refunds in ChannelAdvisor.

Indicating Pre-Orders and Back-Orders for your Products

There are three fields on the template that can be easily mixed up. They are:

  • Release Date (Date Available to Ship)
  • Restock Date (Restocking Date)
  • Launch Date (Offering Start Date)

Release Date (Date Available to Ship) - The date on which you can start shipping the product to the customers. If the Listing date occurs before the Release Date (Date Available to Ship), the product appears marked as "Available for pre-order." Customers will be informed when the product can be shipped to them.

Restock Date (Restocking Date) - The date on which a merchant will be able to ship any back-ordered items to a customer.

Launch Date (Offering Start Date) - The date on which this item is available on the site. Note that this field is applicable only to product uploads after you have launched your webstore site. For upload and testing purposes, set this date to a date one year in the future. Then when you perform the final upload, use the previous day's date.

Tip: The best way to keep them straight is by the status of the product.

  • For products not yet released, use Release Date (Date Available to Ship). This will give your customers the ability to pre-order a not-yet-available product.

  • For products that have been listed previously but are currently out of stock, use the Restock Date (Restocking Date) to allow for backorders.

  • For products that you want to make available at a later date without offering pre-orders or backorders use the Launch Date (Offering Start Date.) This functions like an on-off switch for the product listing, and can be useful for upload and testing purposes.


Monitor Your Amazon Webstore Performance

Amazon Webstore Dashboard

To view sales and order data specific to your Amazon Webstore: Go to Webstore > Amazon Webstore Amplifier > Overview.

Available data:

  • GMV Sales
  • Top Selling Products
  • Orders Needing to Ship
  • Product Listing Errors (shown for both Amazon Marketplaces and Amazon Webstore)
  • Amazon Webstore Product Performance

Individual SKU Performance is tracked for an Amazon Webstore under the Amazon Product Performance view. To locate the Product Performance page, go to Marketplaces > Amazon > Products > Product Performance. Enter the SKU you wish to view performance about in the Search box.

Use the drop-down box located by the performance graph to filter for:

  • Amazon Performance
  • Webstore Performance

Reference

For more details on the Amazon Webstore, check out these links:

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