How To

Best Offer Automation

eBay allows sellers to receive price-based offers from buyers which can be accepted at the discretion of the seller. Every Best Offer is binding and is good for 48 hours. Best Offers are only available for Fixed Price listings and if the buyer's Best Offer is accepted, the listing ends.  At this time, eBay does not support using Best Offers with Variation Style Listings .

As a seller, you have 3 options:

  • Accept the Best Offer and close the listing.
  • Decline the Best Offer and tell the buyer why the offer was rejected.
  • Allow the offer to expire on its own in 48 hours (if the listing ends in less than 48 hours, the offer will expire when the listing ends).

If you accept an offer, the buyer who submitted that offer becomes the instant winner of that item. The buyer is notified by eBay that they have won the item. The transaction will proceed like any other completed eBay listing. The closing price will be the amount of the Best Offer.

We will use the chart below as the basis for setting up our Best Offer settings in ChannelAdvisor. This example assumes you are using a Buy-It-Now price of $100 as the basis of setting up your Best Offer Automation.

Best Offer Tier
Action
Comments
90% - 100%Accept OfferOffers at 90% or above are accepted as BIN and the buyer is notified of the sale (with subsequent checkout)
75% - 90%No ActionOffers between 75% and 90% are ignored by ChannelAdvisor and remain active for 48 hours on My eBay for manual review and acceptance.
50% - 75%Reject Reasonable OfferOffers between 50% and 75% are rejected with a "Thank You" and any additional comments you wish to make to the buyer.
0% - 50%Reject Unreasonable OfferOffers lower than 50% are rejected without further information from the seller.

 

Prerequisites


The following topics should be reviewed before completing this task.

Tasks to Complete


Complete the following tasks:

Automating Best Offers

  1. Navigate to your  Marketplaces > eBay > Settings > eBay Settings  view
  2. Select the  edit  link next to Best Offer.
  3. Under the Best Offer section enable/disable this setting by checking the checkbox next to Automatically evaluate Best Offers based on the...  
  4. Select the SKU pricing field to use from the dropdown menu
  5. Enter your desired percentage thresholds to accept, reject or manually-review offers submitted from prospective buyers. 
  6. You may optionally include messages to be sent for offers that have been rejected, for example, a coupon code for future purchases or other promotions.

Note: There is not a radio button for the tier that you would like to manually review on your My eBay page. Any gap between the acceptance tier and the rejection tiers will appear on your My eBay page for you to manually review.

Some sellers have a desire to specify the pricing strategy with more granularity on a per-item basis.  For this you can select to evaluate against one of the fields that is not being used for any other purpose and turn that into your "Best Offer Price".  The Second Chance Offer price field is generally ideal for this situation as it describes a minimum acceptable pricing threshold.  For each item, the minimum acceptable price is configured in the appropriate field and the Best Offer settings are configured to accept offers that are 100% or more of that price.  That allows you to define the specific price acceptable for each individual item when that additional granularity is needed.

Using Different Rates For Each Item

Some sellers prefer to configure minimum acceptable amounts individually on each item and for others to ignore all offers submitted by buyers for manual review.  You can accomplish this by configuring the minimum acceptable amount in a second price field and using that for the automatic best offer evaluation.  Generally, the best field to use is the "Second Chance Offer Price" on the inventory item.  (You can select to use a different field if you prefer, but this field is generally available and appropriate for a minimum acceptable price value.  Just adjust all of the following steps to use the field you have selected.)  For example, if we have the following three SKUs:

SKU 123:
  • Sale Price: $100
  • Best Offer Minimum Value: $85 (85%)
SKU 456:
  • Sale Price: $115
  • Best Offer Minimum Value: $85 (74%)
SKU 789:
  • Sale Price: $90
  • Best Offers not automatically accepted

We can configure these three items to have the value for the Best Offer Minimum Value in the "Second Chance Offer Price" on the inventory item.  For SKU 789, that will be left blank since there is no value considered acceptable for a best offer to be automatically approved.  Then, the Best Offer Settings should be configured to have:
 


When a buyer submits an offer on your items, the value they offer will be configured against the value configured in the "Second Chance Offer Price" field on the inventory item and accepted if it meets or exceeds that amount.  Inventory items with no value configured will be ignored if an offer is submitted for them, and you can review those offers directly at eBay to accept or reject them.  Other settings for Best Offer automation can be configured as you desire.

This allows you to configure different rates for each individual item and event to have certain items excluded for automatic processing while accepting offers.
 

Enabling on Posting Templates

In order to accept Best Offers, you must also enable this setting on the posting templates assigned. This gives you the ultimate flexability in deciding which items you would like to accept Best Offer and which items you do not.

To enable, first select a posting template to use with Best Offer. Best Offer is only available on Fixed Price listings, you will not see the Best Offer option on Auction templates . Select the checkbox for Accept Best Offers for this Listing .

EXAMPLE:

Best Offer is not supported in all categories on eBay. If you post an item to a category that does not support Best Offers, the item will post, but you will not see the Best Offer symbol on the listing.

 

eBay allows sellers to receive price-based offers from buyers which can be accepted at the discretion of the seller. Every Best Offer is binding and is good for 48 hours. Best Offers are only available for Fixed Price listings and if the buyer's Best Offer is accepted, the listing ends.  At this time, eBay does not support using Best Offers with Variation Style Listings .

As a seller, you have 3 options:

  • Accept the Best Offer and close the listing.
  • Decline the Best Offer and tell the buyer why the offer was rejected.
  • Allow the offer to expire on its own in 48 hours (if the listing ends in less than 48 hours, the offer will expire when the listing ends).

If you accept an offer, the buyer who submitted that offer becomes the instant winner of that item. The buyer is notified by eBay that they have won the item. The transaction will proceed like any other completed eBay listing. The closing price will be the amount of the Best Offer.

We will use the chart below as the basis for setting up our Best Offer settings in ChannelAdvisor. This example assumes you are using a Buy-It-Now price of $100 as the basis of setting up your Best Offer Automation.

Best Offer Tier
Action
Comments
90% - 100%Accept OfferOffers at 90% or above are accepted as BIN and the buyer is notified of the sale (with subsequent checkout)
75% - 90%No ActionOffers between 75% and 90% are ignored by ChannelAdvisor and remain active for 48 hours on My eBay for manual review and acceptance.
50% - 75%Reject Reasonable OfferOffers between 50% and 75% are rejected with a "Thank You" and any additional comments you wish to make to the buyer.
0% - 50%Reject Unreasonable OfferOffers lower than 50% are rejected without further information from the seller.

 

Prerequisites


The following topics should be reviewed before completing this task.

Tasks to Complete


Complete the following tasks:

Automating Best Offers

  1. Navigate to your  Marketplaces > eBay > Settings > eBay Settings  view
  2. Select the  edit  link next to Best Offer.
  3. Under the Best Offer section enable/disable this setting by checking the checkbox next to Automatically evaluate Best Offers based on the...  
  4. Select the SKU pricing field to use from the dropdown menu
  5. Enter your desired percentage thresholds to accept, reject or manually-review offers submitted from prospective buyers. 
  6. You may optionally include messages to be sent for offers that have been rejected, for example, a coupon code for future purchases or other promotions.

Note: There is not a radio button for the tier that you would like to manually review on your My eBay page. Any gap between the acceptance tier and the rejection tiers will appear on your My eBay page for you to manually review.

Some sellers have a desire to specify the pricing strategy with more granularity on a per-item basis.  For this you can select to evaluate against one of the fields that is not being used for any other purpose and turn that into your "Best Offer Price".  The Second Chance Offer price field is generally ideal for this situation as it describes a minimum acceptable pricing threshold.  For each item, the minimum acceptable price is configured in the appropriate field and the Best Offer settings are configured to accept offers that are 100% or more of that price.  That allows you to define the specific price acceptable for each individual item when that additional granularity is needed.

Using Different Rates For Each Item

Some sellers prefer to configure minimum acceptable amounts individually on each item and for others to ignore all offers submitted by buyers for manual review.  You can accomplish this by configuring the minimum acceptable amount in a second price field and using that for the automatic best offer evaluation.  Generally, the best field to use is the "Second Chance Offer Price" on the inventory item.  (You can select to use a different field if you prefer, but this field is generally available and appropriate for a minimum acceptable price value.  Just adjust all of the following steps to use the field you have selected.)  For example, if we have the following three SKUs:

SKU 123:
  • Sale Price: $100
  • Best Offer Minimum Value: $85 (85%)
SKU 456:
  • Sale Price: $115
  • Best Offer Minimum Value: $85 (74%)
SKU 789:
  • Sale Price: $90
  • Best Offers not automatically accepted

We can configure these three items to have the value for the Best Offer Minimum Value in the "Second Chance Offer Price" on the inventory item.  For SKU 789, that will be left blank since there is no value considered acceptable for a best offer to be automatically approved.  Then, the Best Offer Settings should be configured to have:
 


When a buyer submits an offer on your items, the value they offer will be configured against the value configured in the "Second Chance Offer Price" field on the inventory item and accepted if it meets or exceeds that amount.  Inventory items with no value configured will be ignored if an offer is submitted for them, and you can review those offers directly at eBay to accept or reject them.  Other settings for Best Offer automation can be configured as you desire.

This allows you to configure different rates for each individual item and event to have certain items excluded for automatic processing while accepting offers.
 

Enabling on Posting Templates

In order to accept Best Offers, you must also enable this setting on the posting templates assigned. This gives you the ultimate flexability in deciding which items you would like to accept Best Offer and which items you do not.

To enable, first select a posting template to use with Best Offer. Best Offer is only available on Fixed Price listings, you will not see the Best Offer option on Auction templates . Select the checkbox for Accept Best Offers for this Listing .

EXAMPLE:

Best Offer is not supported in all categories on eBay. If you post an item to a category that does not support Best Offers, the item will post, but you will not see the Best Offer symbol on the listing.

 
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