How To

Best Offers for eBay

eBay allows sellers to receive price-based negotiation offers from buyers using Fixed Price for eBay and eBay motors listings, which can be accepted at the discretion of the seller. Best Offer is not available for auction-style listings, Variation Style Listings, and isn’t available in every category. Every Best Offer is binding and is good for 48 hours. As a seller, you have 4 options:

  • Accept the Best Offer and close the listing (if no additional quantity exists).
  • Decline the Best Offer and tell the buyer why the offer was rejected (if you choose to).
  • Respond with a counteroffer. If the buyer doesn’t respond to the counteroffer within a reasonable amount of time, you can let the counteroffer expire.
  • Allow the offer to expire on its own in 48 hours (if the listing ends in less than 48 hours, the offer will expire when the listing ends).

If an offer is accepted, the buyer who submitted that offer becomes the instant winner of that item. The buyer is notified by eBay that they have won the item. The transaction will proceed like any other completed eBay listing. The closing price will be the amount of the Best Offer.

 

Prerequisites


The following topic should be reviewed before completing this task:

 

Tasks to Complete


Complete the following tasks:

 

Enabling Best Offer

ChannelAdvisor can enable Best Offer for all your listings, or you can choose to turn it on/off for certain items. Enabling Best Offer occurs in the Template (QuickStart) or Posting Template (Custom). For each, it’s under the Selling Preferences tab. Simply indicate next to Listing Accepts Best Offers how you’d like to handle. By default, nothing is selected, so Best Offers will not be enabled. You can use the Text tab to indicate all on/off. You can also reference an inventory field (attribute) if you want to enable for certain SKUs but not others. Business Rules and Lookup Lists may also be used in this field.

If the item is in a category that doesn’t accept Best Offers, or is a variation item, Best Offer will not be displayed on the listing.

 

Responding to Best Offers

You can accept/reject offers directly in the eBay interface, but ChannelAdvisor can automate responding to offers based on rules designated in your settings. Please note, the best offers submitted are not available in ChannelAdvisor at all. If you wish to review each offer, you will have to do so in the eBay interface.

 

Automating Best Offers

  1. Navigate to your Marketplaces > eBay > Settings > eBay Settings view.
  2. Click on the edit icon in the Offer Automation section.
  3. Under the Best Offer section enable/disable this setting by checking the checkbox next to Automatically evaluate Best Offers based on the...
  4. Select the SKU pricing field to use from the dropdown menu.
  5. Enter your desired percentage thresholds to accept, reject or manually-review offers submitted from prospective buyers. (See chart for example)
  6. You may optionally include messages to be sent for offers that have been rejected, for example, a coupon code for future purchases or other promotions.

Note: There is not a radio button for the tier that you would like to manually review on your My eBay page. Any gap between the acceptance tier and the rejection tiers will appear on your My eBay page for you to manually review.

We will use the chart below as the basis for setting up our Best Offer settings in ChannelAdvisor. This example assumes you are using a Buy-It-Now price of $100 as the basis of setting up your Best Offer Automation.

Best Offer Tier
Action
Comments
90% - 100%Accept OfferOffers at 90% or above are accepted as BIN and the buyer is notified of the sale (with subsequent checkout).
75% - 90%No Action (Ignore)Offers between 75% and 90% are ignored by ChannelAdvisor and remain active for 48 hours on My eBay for manual review and acceptance.
50% - 75%Reject Reasonable OfferOffers between 50% and 75% are rejected with a "Thank You" and any additional comments you wish to make to the buyer.
0% - 50%Reject Unreasonable OfferOffers lower than 50% are rejected without further information from the seller.

 

What that would look like in ChannelAdvisor:

 

Additional Options

There are two additional options that may be configured when automatically accepting an offer:

  • Reject the offer if it is more than the inventory item's Buy-It-Now Price: If a buyer submits an offer in excess of the existing Buy-It-Now price, this is unlikely to be a legitimate offer for your items. Rejecting these offers saves you the time and effort of manually reversing the transaction after the buyer realizes their error.
  • Ignore the offer if the buyer included any message: At times a buyer may attempt to include additional terms or conditions in the messaging with their offer, such as requiring free shipping or a combination with another item. By having the ChannelAdvisor processing ignore these offers, you will be able to review them individually and decide whether you want to accept or reject the offer (or you may just leave the offer to expire automatically).

 

Using Different Rates For Each Item

Some sellers have a desire to specify the pricing strategy with more granularity on a per-item basis. For this you can select to evaluate against one of the fields that is not being used for any other purpose and turn that into your "Best Offer Price". The Second Chance Offer price field is generally ideal for this situation as it describes a minimum acceptable pricing threshold. For each item, the minimum acceptable price is configured in the appropriate field and the Best Offer settings are configured to accept offers that are 100% or more of that price. That allows you to define the specific price acceptable for each individual item when that additional granularity is needed. When a buyer submits an offer on your items, the value they offer will be configured against the value configured in the "Second Chance Offer Price" field on the inventory item and accepted if it meets or exceeds that amount. Inventory items with no value configured will be ignored if an offer is submitted for them, and you can review those offers directly at eBay to accept or reject them. This allows you to configure different rates for each individual item and event to have certain items excluded for automatic processing while accepting offers.

What that would look like in ChannelAdvisor:

For example, if we have the following three SKUs:

SKU 123:

  • Sale Price: $100
  • Second Chance Price: $85 (85%)
SKU 456:
  • Sale Price: $115
  • Second Chance Price: $85 (74%)
SKU 789:
  • Sale Price: $90
  • Second Chance Price: (blank)
    • Best Offers not automatically accepted or rejected and will be available for review in My eBay

We can configure these three items to have the value for the Second Chance Price in the Second Chance Offer Price field on the inventory item. For SKU 789, that will be left blank since there is no value considered acceptable for a best offer to be automatically approved.

eBay allows sellers to receive price-based negotiation offers from buyers using Fixed Price for eBay and eBay motors listings, which can be accepted at the discretion of the seller. Best Offer is not available for auction-style listings, Variation Style Listings, and isn’t available in every category. Every Best Offer is binding and is good for 48 hours. As a seller, you have 4 options:

  • Accept the Best Offer and close the listing (if no additional quantity exists).
  • Decline the Best Offer and tell the buyer why the offer was rejected (if you choose to).
  • Respond with a counteroffer. If the buyer doesn’t respond to the counteroffer within a reasonable amount of time, you can let the counteroffer expire.
  • Allow the offer to expire on its own in 48 hours (if the listing ends in less than 48 hours, the offer will expire when the listing ends).

If an offer is accepted, the buyer who submitted that offer becomes the instant winner of that item. The buyer is notified by eBay that they have won the item. The transaction will proceed like any other completed eBay listing. The closing price will be the amount of the Best Offer.

 

Prerequisites


The following topic should be reviewed before completing this task:

 

Tasks to Complete


Complete the following tasks:

 

Enabling Best Offer

ChannelAdvisor can enable Best Offer for all your listings, or you can choose to turn it on/off for certain items. Enabling Best Offer occurs in the Template (QuickStart) or Posting Template (Custom). For each, it’s under the Selling Preferences tab. Simply indicate next to Listing Accepts Best Offers how you’d like to handle. By default, nothing is selected, so Best Offers will not be enabled. You can use the Text tab to indicate all on/off. You can also reference an inventory field (attribute) if you want to enable for certain SKUs but not others. Business Rules and Lookup Lists may also be used in this field.

If the item is in a category that doesn’t accept Best Offers, or is a variation item, Best Offer will not be displayed on the listing.

 

Responding to Best Offers

You can accept/reject offers directly in the eBay interface, but ChannelAdvisor can automate responding to offers based on rules designated in your settings. Please note, the best offers submitted are not available in ChannelAdvisor at all. If you wish to review each offer, you will have to do so in the eBay interface.

 

Automating Best Offers

  1. Navigate to your Marketplaces > eBay > Settings > eBay Settings view.
  2. Click on the edit icon in the Offer Automation section.
  3. Under the Best Offer section enable/disable this setting by checking the checkbox next to Automatically evaluate Best Offers based on the...
  4. Select the SKU pricing field to use from the dropdown menu.
  5. Enter your desired percentage thresholds to accept, reject or manually-review offers submitted from prospective buyers. (See chart for example)
  6. You may optionally include messages to be sent for offers that have been rejected, for example, a coupon code for future purchases or other promotions.

Note: There is not a radio button for the tier that you would like to manually review on your My eBay page. Any gap between the acceptance tier and the rejection tiers will appear on your My eBay page for you to manually review.

We will use the chart below as the basis for setting up our Best Offer settings in ChannelAdvisor. This example assumes you are using a Buy-It-Now price of $100 as the basis of setting up your Best Offer Automation.

Best Offer Tier
Action
Comments
90% - 100%Accept OfferOffers at 90% or above are accepted as BIN and the buyer is notified of the sale (with subsequent checkout).
75% - 90%No Action (Ignore)Offers between 75% and 90% are ignored by ChannelAdvisor and remain active for 48 hours on My eBay for manual review and acceptance.
50% - 75%Reject Reasonable OfferOffers between 50% and 75% are rejected with a "Thank You" and any additional comments you wish to make to the buyer.
0% - 50%Reject Unreasonable OfferOffers lower than 50% are rejected without further information from the seller.

 

What that would look like in ChannelAdvisor:

 

Additional Options

There are two additional options that may be configured when automatically accepting an offer:

  • Reject the offer if it is more than the inventory item's Buy-It-Now Price: If a buyer submits an offer in excess of the existing Buy-It-Now price, this is unlikely to be a legitimate offer for your items. Rejecting these offers saves you the time and effort of manually reversing the transaction after the buyer realizes their error.
  • Ignore the offer if the buyer included any message: At times a buyer may attempt to include additional terms or conditions in the messaging with their offer, such as requiring free shipping or a combination with another item. By having the ChannelAdvisor processing ignore these offers, you will be able to review them individually and decide whether you want to accept or reject the offer (or you may just leave the offer to expire automatically).

 

Using Different Rates For Each Item

Some sellers have a desire to specify the pricing strategy with more granularity on a per-item basis. For this you can select to evaluate against one of the fields that is not being used for any other purpose and turn that into your "Best Offer Price". The Second Chance Offer price field is generally ideal for this situation as it describes a minimum acceptable pricing threshold. For each item, the minimum acceptable price is configured in the appropriate field and the Best Offer settings are configured to accept offers that are 100% or more of that price. That allows you to define the specific price acceptable for each individual item when that additional granularity is needed. When a buyer submits an offer on your items, the value they offer will be configured against the value configured in the "Second Chance Offer Price" field on the inventory item and accepted if it meets or exceeds that amount. Inventory items with no value configured will be ignored if an offer is submitted for them, and you can review those offers directly at eBay to accept or reject them. This allows you to configure different rates for each individual item and event to have certain items excluded for automatic processing while accepting offers.

What that would look like in ChannelAdvisor:

For example, if we have the following three SKUs:

SKU 123:

  • Sale Price: $100
  • Second Chance Price: $85 (85%)
SKU 456:
  • Sale Price: $115
  • Second Chance Price: $85 (74%)
SKU 789:
  • Sale Price: $90
  • Second Chance Price: (blank)
    • Best Offers not automatically accepted or rejected and will be available for review in My eBay

We can configure these three items to have the value for the Second Chance Price in the Second Chance Offer Price field on the inventory item. For SKU 789, that will be left blank since there is no value considered acceptable for a best offer to be automatically approved.

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