How To

Comparison Shopping Feeds

Whether it’s Google Shopping, Bing Shopping or Connexity, ChannelAdvisor supports more than 100 individual comparison shopping engines to make your products visible to as many shoppers as possible, as efficiently as possible. Send just ONE product inventory feed to ChannelAdvisor and gain the ability to optimize your product listings based on the unique characteristics of each engine.


Make performance-driven decisions for all comparison shopping engines down to the product level. Use the dashboard to ensure your products are in all the right places so you can sell more. The shopping component of ChannelAdvisor Digital Marketing is a powerful tool to easily and effectively market your products on comparison shopping engines. By enabling you to achieve unsurpassed relevancy and generate maximum returns, ChannelAdvisor helps isolate the most compelling campaign strategies.

 

Feed Management


Managing your comparison shopping program and priorities through your IT department can be difficult and ultimately delay profits. ChannelAdvisor’s Comparison Shopping solution allows access to more than 100 comparison shopping engines. A single interface gives you a 360-degree view of your data feeds from scheduled promotion feeds, to site-by-site category mapping, to successful syndication. ChannelAdvisor’s Comparison Shopping helps you see your program from all angles, so you can take the appropriate actions that reduce costs and increase profits.

 

Feed Content and Performance Optimization


ChannelAdvisor’s exclusive Merchandising Engine lets you automatically translate data to improve your site-by-site relevancy, enhance your brand’s value proposition and increase the quality of traffic. Include or exclude products with the click of a button, re-write your titles and descriptions or build business rules that dynamically generate unique content for each product on each shopping engine. Once your products are live on each engine, continue optimizing your feeds by looking at each product’s performance compared to your goals.

 

Reporting and Analytics


Dynamic trending charts allow you to compare shopping engine performance or compare success metrics. Product level performance reporting enables you to track success by revenue, cost, margin and ROAS for each comparison shopping engine. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. Gain clearer insight into consumer behavior by tracing buyers’ interactions with your product listings and ads and their search paths across channels.

 

Getting Started


Getting Started with Comparison Shopping Providers requires setup within your ChannelAdvisor Account . You will also need to set up accounts with each comparison shopping site that you want to send feeds to.

Whether it’s Google Shopping, Bing Shopping or Connexity, ChannelAdvisor supports more than 100 individual comparison shopping engines to make your products visible to as many shoppers as possible, as efficiently as possible. Send just ONE product inventory feed to ChannelAdvisor and gain the ability to optimize your product listings based on the unique characteristics of each engine.


Make performance-driven decisions for all comparison shopping engines down to the product level. Use the dashboard to ensure your products are in all the right places so you can sell more. The shopping component of ChannelAdvisor Digital Marketing is a powerful tool to easily and effectively market your products on comparison shopping engines. By enabling you to achieve unsurpassed relevancy and generate maximum returns, ChannelAdvisor helps isolate the most compelling campaign strategies.

 

Feed Management


Managing your comparison shopping program and priorities through your IT department can be difficult and ultimately delay profits. ChannelAdvisor’s Comparison Shopping solution allows access to more than 100 comparison shopping engines. A single interface gives you a 360-degree view of your data feeds from scheduled promotion feeds, to site-by-site category mapping, to successful syndication. ChannelAdvisor’s Comparison Shopping helps you see your program from all angles, so you can take the appropriate actions that reduce costs and increase profits.

 

Feed Content and Performance Optimization


ChannelAdvisor’s exclusive Merchandising Engine lets you automatically translate data to improve your site-by-site relevancy, enhance your brand’s value proposition and increase the quality of traffic. Include or exclude products with the click of a button, re-write your titles and descriptions or build business rules that dynamically generate unique content for each product on each shopping engine. Once your products are live on each engine, continue optimizing your feeds by looking at each product’s performance compared to your goals.

 

Reporting and Analytics


Dynamic trending charts allow you to compare shopping engine performance or compare success metrics. Product level performance reporting enables you to track success by revenue, cost, margin and ROAS for each comparison shopping engine. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. Gain clearer insight into consumer behavior by tracing buyers’ interactions with your product listings and ads and their search paths across channels.

 

Getting Started


Getting Started with Comparison Shopping Providers requires setup within your ChannelAdvisor Account . You will also need to set up accounts with each comparison shopping site that you want to send feeds to.

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