How To

Shopping Performance Data

The Performance reports provide valuable information and resources for you to keep a pulse on the results of your feeds while giving you options to optimize your activities and refine your marketing strategies. Performance Data allows you to manage your feeds scientifically for true channel management using raw data and profitability management.

 

Prerequisites


You should be familiar with the following topics before continuing:

  • Setting Up Cost Data - Cost Data is important to incorporate into Performance Reporting in order to understand the profitability and success of your advertising with CSEs.  


Video


 
Shopping and Flex Feeds Performance Reporting - In this video you will learn how to use performance reports, common reports used for feeds analysis, how to customize your reports with filters and sorting, and how to export data to a spreadsheet for further analysis. View Transcript

 

Reporting Options


Performance Reports will be available to merchants using the ChannelAdvisor Feeds application. By navigating to the Digital Marketing menu in ChannelAdvisor, you will be able to choose from a series of report types and reporting operations to help you analyze your performance on the various sites you are sending feeds to.

 Table Type
 Navigation  Overview
Performance Report Digital Marketing >
Dashboards > Performance
  • Overview of traffic and sales metrics for the performance of your advertising campaigns
  • Data can be viewed by channel, provider, category, SKU and landing page
  • Note that the Performance View includes conversions that are orders, but does not include non-order conversions.
Conversions Digital Marketing >
Marketing Analysis > Conversions
  • Provides a list of your orders over a specified time period.
  • Can view keywords and products associated with each order.
  • Note that the Conversions View includes all conversions, whether or not those conversions were orders.
Assists Detail Digital Marketing >
Marketing Analysis > Assists Detail
  • Provides a list of any advertising clicks that have assisted an order.
  • Use this table to see the assist terms and converting terms for your orders.
Buyer Conversion Map Digital Marketing >
Marketing Analysis >
Buyer Conversion Map
  • Shows all orders with multiple visits and outlines the path a buyer took before making a purchase 
  • Use this report to better understand the buyer's process and the value and relationship of assists compared to converting ads.
Feed History Digital Marketing > 
Marketing Management > Feeds
  • Shows the status and time of outgoing feeds.
  • Use this table to view information on errors within a feed.
Intraday Performance Dashboard
Digital Marketing > Dashboards >
Intraday Performance

 

  • Provides a visual representation of how orders and revenue are distributed throughout a day.
  • Can be used to compare performance on two days in an effort to predict the current day's revenue.
  • Can also be used to indicate peak traffic times for a channel or provider.

 

 

Reporting Actions


Within each report type you will have the following options available to help break down and analyze the data in your report.

    1. Filtering and Searching - Filter options are available for Performance Reports and allow you to further refine the performance data shown. Filter options will vary depending on which Performance Report you are viewing.  In general they will allow filtering by Date, Channel and Provider, as well as allow you to Search for specific field values.
    2. Refining by Date - Performance data can be refined by date, using the options shown just above the performance data table.  There are options to view refine the date by Yesterday, 7 Days, 30 Days, Week-to-Date (WTD), Month-to-Date (MTD), Quarter-to-Date (QTD), Year-to-Date (YTD) or a Custom Range which allows you to enter dates specific to your query.
    3. Exporting Information - Export options are available on the right side of a page view and allow you to export you data to an Excel file or a tab-delimited file.  Choosing an export option will allow you to open or save the exported file. Merchants will often use the Export option to get the Tracking ID associated with a product in a feed.  This Tracking ID (formerly referred to as the Advertisement or Ad ID) can be used with the Power Bidder  to manually adjust bids associated with products in a feed and can even be used to  remove products from a feed  by bidding them to $0 Cost-Per-Click.
    4. Sorting Data Columns - In the Performance Reports view, you can click on any column header to sort by that column.  The first sort on a column will queue results in ascending view.  The second sort will reverse the order to show results in descending view.  This is a helpful option to easily view your worst or best performing products and providers by sorting key performance values by ascending or descending view.
    5. View Additional Data - any hyper linked value in the Performance Reports view will allow you to drill down and view more detailed information about the linked value.  For example, if a Providers name is hyper linked, it will allow you to click on the Provider to view more specific information about the results with that Provider.

 

Removing Products



There are several additional options available to you to optimize your feeds. Once you have had a chance to research and analyze your results using the reporting options above you may decide that the information you are sending over in your feeds needs to be altered to improve your results.

  1. Removing Products from a Feed  - You can remove products from your feed based on specifications chosen by you.
    • Via the performance report
    • Via Power Bidder  
  2. Blocking Categories  - You can also remove products from a feed at the category level. 
  3. Business Rule Filters  - A more advanced method of removing products from a feed is through the use of Business Rule Filters.

The Performance reports provide valuable information and resources for you to keep a pulse on the results of your feeds while giving you options to optimize your activities and refine your marketing strategies. Performance Data allows you to manage your feeds scientifically for true channel management using raw data and profitability management.

 

Prerequisites


You should be familiar with the following topics before continuing:

  • Setting Up Cost Data - Cost Data is important to incorporate into Performance Reporting in order to understand the profitability and success of your advertising with CSEs.  


Video


 
Shopping and Flex Feeds Performance Reporting - In this video you will learn how to use performance reports, common reports used for feeds analysis, how to customize your reports with filters and sorting, and how to export data to a spreadsheet for further analysis. View Transcript

 

Reporting Options


Performance Reports will be available to merchants using the ChannelAdvisor Feeds application. By navigating to the Digital Marketing menu in ChannelAdvisor, you will be able to choose from a series of report types and reporting operations to help you analyze your performance on the various sites you are sending feeds to.

 Table Type
 Navigation  Overview
Performance Report Digital Marketing >
Dashboards > Performance
  • Overview of traffic and sales metrics for the performance of your advertising campaigns
  • Data can be viewed by channel, provider, category, SKU and landing page
  • Note that the Performance View includes conversions that are orders, but does not include non-order conversions.
Conversions Digital Marketing >
Marketing Analysis > Conversions
  • Provides a list of your orders over a specified time period.
  • Can view keywords and products associated with each order.
  • Note that the Conversions View includes all conversions, whether or not those conversions were orders.
Assists Detail Digital Marketing >
Marketing Analysis > Assists Detail
  • Provides a list of any advertising clicks that have assisted an order.
  • Use this table to see the assist terms and converting terms for your orders.
Buyer Conversion Map Digital Marketing >
Marketing Analysis >
Buyer Conversion Map
  • Shows all orders with multiple visits and outlines the path a buyer took before making a purchase 
  • Use this report to better understand the buyer's process and the value and relationship of assists compared to converting ads.
Feed History Digital Marketing > 
Marketing Management > Feeds
  • Shows the status and time of outgoing feeds.
  • Use this table to view information on errors within a feed.
Intraday Performance Dashboard
Digital Marketing > Dashboards >
Intraday Performance

 

  • Provides a visual representation of how orders and revenue are distributed throughout a day.
  • Can be used to compare performance on two days in an effort to predict the current day's revenue.
  • Can also be used to indicate peak traffic times for a channel or provider.

 

 

Reporting Actions


Within each report type you will have the following options available to help break down and analyze the data in your report.

    1. Filtering and Searching - Filter options are available for Performance Reports and allow you to further refine the performance data shown. Filter options will vary depending on which Performance Report you are viewing.  In general they will allow filtering by Date, Channel and Provider, as well as allow you to Search for specific field values.
    2. Refining by Date - Performance data can be refined by date, using the options shown just above the performance data table.  There are options to view refine the date by Yesterday, 7 Days, 30 Days, Week-to-Date (WTD), Month-to-Date (MTD), Quarter-to-Date (QTD), Year-to-Date (YTD) or a Custom Range which allows you to enter dates specific to your query.
    3. Exporting Information - Export options are available on the right side of a page view and allow you to export you data to an Excel file or a tab-delimited file.  Choosing an export option will allow you to open or save the exported file. Merchants will often use the Export option to get the Tracking ID associated with a product in a feed.  This Tracking ID (formerly referred to as the Advertisement or Ad ID) can be used with the Power Bidder  to manually adjust bids associated with products in a feed and can even be used to  remove products from a feed  by bidding them to $0 Cost-Per-Click.
    4. Sorting Data Columns - In the Performance Reports view, you can click on any column header to sort by that column.  The first sort on a column will queue results in ascending view.  The second sort will reverse the order to show results in descending view.  This is a helpful option to easily view your worst or best performing products and providers by sorting key performance values by ascending or descending view.
    5. View Additional Data - any hyper linked value in the Performance Reports view will allow you to drill down and view more detailed information about the linked value.  For example, if a Providers name is hyper linked, it will allow you to click on the Provider to view more specific information about the results with that Provider.

 

Removing Products



There are several additional options available to you to optimize your feeds. Once you have had a chance to research and analyze your results using the reporting options above you may decide that the information you are sending over in your feeds needs to be altered to improve your results.

  1. Removing Products from a Feed  - You can remove products from your feed based on specifications chosen by you.
    • Via the performance report
    • Via Power Bidder  
  2. Blocking Categories  - You can also remove products from a feed at the category level. 
  3. Business Rule Filters  - A more advanced method of removing products from a feed is through the use of Business Rule Filters.
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