How To

Configuring ChannelAdvisor Access to your Google Adwords Account

You must synchronize your Google Shopping Campaigns with ChannelAdvisor in order to accurately track your campaign results. This includes providing your domain URLs, filling in your Google AdWords account information and enabling the AutoTrack setting for your Shopping Campaign.

Prerequisites


The following steps should be completed prior to beginning this task:

Video


 
Configuring the AdWords Provider - In this video, learn more about the first two steps of the Google's Shopping Campaigns process with ChannelAdvisor: configuring Google Accounts to support Google's Shopping Campaigns, and configuring the AdWords provider in ChannelAdvisor. View Transcript

 
 

Tasks to Complete


In ChannelAdvisor, begin by navigating to Digital Marketing > Account Settings > Provider Accounts , and follow the steps below:  

How to Add Provider Accounts

Complete the following steps to add your Google AdWords Provider Account:

  1. Click  New Account .
  2. Select Google from the provider drop down menu.
  3. Complete the following fields:   
    • Account Name: Enter your Google account name.
    • Account ID: Found in the upper right hand corner of your AdWords screen.
      • Note: If you have accounts under an umbrella   My Client Center  account, you will need to enter the child account customer ID's instead of the MCC ID.
    • Login: Use your AdWords login email address.
    • Password: Use your AdWords password.
    • Account Status: Select Active from the Account Status drop down menu.
    • Indicate if you would like to Track All Campaigns . If you do not want to manage a specific campaign via ChannelAdvisor, you must unmark the "Track All Campaigns" button in this screen and manually select which campaigns you'd like to track later. Please see the Creating a Shopping Campaign page for more information.

      Please Note:  When you complete this step, our platform will identify your existing product groups and add tracking information to them.  We use an optional Destination URL field to append our tracking information to your products' URLs.  This field is normally blank, but adding our tracking information will erase any existing values in this field.  Contact ChannelAdvisor support if you have questions. 
       
    • Indicate whether you'd like to enable Google Conversion Tracking for this campaign. You must still pull the code for the conversion from within Google and place appropriately on your website.
    • Click Save .
    • Once you have entered your Provider Account info, you will now see a button under the Account Authorization Status column " Authorize Account ". Your account  must  be authorized in order to complete the Provider set up.
    • Click on the Authorize Account  button. You will be redirected to Google Adwords authorization page (accounts.google.com).  Click  Accept  for ChannelAdvisor to manage your Adwords campaigns.
      Please be sure to use an account that has Admin rights to Adwords when completing this step. 
    • Once accepted, you will see a green icon "Authorized" in the Provider Account page in ChannelAdvisor.
  4. Done .

Troubleshooting Tips: If you receive a yellow banner stating that the authorization was not successful, check that all your provider information is correct, and be sure that you are logged in to the same provider login account that you have entered. You will need to "Accept" authorization from the same login as you listed in Provider Account set up. 
 

Next Step


You must synchronize your Google Shopping Campaigns with ChannelAdvisor in order to accurately track your campaign results. This includes providing your domain URLs, filling in your Google AdWords account information and enabling the AutoTrack setting for your Shopping Campaign.

Prerequisites


The following steps should be completed prior to beginning this task:

Video


 
Configuring the AdWords Provider - In this video, learn more about the first two steps of the Google's Shopping Campaigns process with ChannelAdvisor: configuring Google Accounts to support Google's Shopping Campaigns, and configuring the AdWords provider in ChannelAdvisor. View Transcript

 
 

Tasks to Complete


In ChannelAdvisor, begin by navigating to Digital Marketing > Account Settings > Provider Accounts , and follow the steps below:  

How to Add Provider Accounts

Complete the following steps to add your Google AdWords Provider Account:

  1. Click  New Account .
  2. Select Google from the provider drop down menu.
  3. Complete the following fields:   
    • Account Name: Enter your Google account name.
    • Account ID: Found in the upper right hand corner of your AdWords screen.
      • Note: If you have accounts under an umbrella   My Client Center  account, you will need to enter the child account customer ID's instead of the MCC ID.
    • Login: Use your AdWords login email address.
    • Password: Use your AdWords password.
    • Account Status: Select Active from the Account Status drop down menu.
    • Indicate if you would like to Track All Campaigns . If you do not want to manage a specific campaign via ChannelAdvisor, you must unmark the "Track All Campaigns" button in this screen and manually select which campaigns you'd like to track later. Please see the Creating a Shopping Campaign page for more information.

      Please Note:  When you complete this step, our platform will identify your existing product groups and add tracking information to them.  We use an optional Destination URL field to append our tracking information to your products' URLs.  This field is normally blank, but adding our tracking information will erase any existing values in this field.  Contact ChannelAdvisor support if you have questions. 
       
    • Indicate whether you'd like to enable Google Conversion Tracking for this campaign. You must still pull the code for the conversion from within Google and place appropriately on your website.
    • Click Save .
    • Once you have entered your Provider Account info, you will now see a button under the Account Authorization Status column " Authorize Account ". Your account  must  be authorized in order to complete the Provider set up.
    • Click on the Authorize Account  button. You will be redirected to Google Adwords authorization page (accounts.google.com).  Click  Accept  for ChannelAdvisor to manage your Adwords campaigns.
      Please be sure to use an account that has Admin rights to Adwords when completing this step. 
    • Once accepted, you will see a green icon "Authorized" in the Provider Account page in ChannelAdvisor.
  4. Done .

Troubleshooting Tips: If you receive a yellow banner stating that the authorization was not successful, check that all your provider information is correct, and be sure that you are logged in to the same provider login account that you have entered. You will need to "Accept" authorization from the same login as you listed in Provider Account set up. 
 

Next Step


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