How To

Cross-Provider Reporting

ChannelAdvisor Digital Marketing  has integrated the complicated world of advertising channels - paid search, comparison shopping, and social feeds, to name a few - into a central headquarters within the software. Now you can monitor and manage your Digital Marketing efforts from the same area - but did you also know there are reports that allow you to also analyze the results across all of your active Digital Marketing providers together?
 

Prerequisites


You should be familiar with the following topics before continuing:

 

Tasks to Complete


Complete the following tasks to analyze your efforts across providers.

Using Digital Marketing Actionable Reporting  

With Digital Marketing campaigns, it is imperative to constantly be monitoring performance. Based on various performance metrics it will be important to take the appropriate action in order to optimize your results. ChannelAdvisor offers a dynamic Actionable Reporting view that will help you quickly and efficiently complete this task. 

View the Using Digital Marketing Actionable Reporting page for details.
 

Using the Top Products Report

Use the insight found within the Top Products Report to look at orders for your top 500 products across all Digital Marketing channels in ChannelAdvisor, and make sure your top selling products are visible across your active providers. If you find that a product is generating many orders on one provider but none on another, check the product bids tab to make sure that product isn't set to a $0.00 bid on other providers.

View the Top Products Report - Product Performance by Provider page for details.

ChannelAdvisor Digital Marketing  has integrated the complicated world of advertising channels - paid search, comparison shopping, and social feeds, to name a few - into a central headquarters within the software. Now you can monitor and manage your Digital Marketing efforts from the same area - but did you also know there are reports that allow you to also analyze the results across all of your active Digital Marketing providers together?
 

Prerequisites


You should be familiar with the following topics before continuing:

 

Tasks to Complete


Complete the following tasks to analyze your efforts across providers.

Using Digital Marketing Actionable Reporting  

With Digital Marketing campaigns, it is imperative to constantly be monitoring performance. Based on various performance metrics it will be important to take the appropriate action in order to optimize your results. ChannelAdvisor offers a dynamic Actionable Reporting view that will help you quickly and efficiently complete this task. 

View the Using Digital Marketing Actionable Reporting page for details.
 

Using the Top Products Report

Use the insight found within the Top Products Report to look at orders for your top 500 products across all Digital Marketing channels in ChannelAdvisor, and make sure your top selling products are visible across your active providers. If you find that a product is generating many orders on one provider but none on another, check the product bids tab to make sure that product isn't set to a $0.00 bid on other providers.

View the Top Products Report - Product Performance by Provider page for details.

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