How To

Setting Up Google Merchant Promotions

Google Merchant Promotions allow retailers to enhance their Product Listing Ads (PLAs) with discount offers and special pricing information. This can help improve conversions by advertising specific reasons for the consumer to make an immediate purchase. With ChannelAdvisor, you can create Google Merchant Promotions, and associate them with the right products - all in one simple workflow. This eliminates the need to manually generate and send a separate product feed or manually update Google Merchant Center feeds.
 
Merchant Promotions appear on PLAs on both the Google.com search engine results page and Google.com/Shopping. If a Merchant Promotion is present, a special offer link and flag icon is displayed with the PLA, which in effect highlights the PLA and makes it stand out. If the offer is clicked on, it expands to show more information. Details like applicable dates, short and long descriptions, and coupon codes can be utilized in order to create a robust message that distinguishes you from the competition. If a coupon code is part of the promotion, the code is presented and can be copied by the customer when the offer is clicked. Merchant Promotions need to be special offers, not just something available on your site all the time (like regular discounted shipping or price markdowns). To learn more about how Merchant Promotions can enhance your Google Shopping campaigns, please visit our Google Merchant Promotions strategy page.
 
Please note, with the January 20, 2015 release ChannelAdvisor support of Google Merchant Promotions is now available for US, UK, Germany, France and Australia users.
 
 

Prerequisites


The following steps should be completed prior to beginning this task:

Tasks to Complete


Please follow the order of these instructions in order to properly set up Merchant Promotions:

  1. Getting Started
    1. Complete whitelist form
    2. Create Promotions feed in Google Merchant Center
  2. Creating Google Merchant Promotions in ChannelAdvisor

Getting Started

In order to get started with Merchant Promotions, you must first fill out this whitelist form:

https://services.google.com/fb/forms/merchantpromotionsform/

Then, before you can get started with the ChannelAdvisor tools, you need to create the Promotions feed in Google Merchant Center:

  1. Login to your Merchant Center Account.
  2. Ensure that you have been whitelisted for Merchant Promotions. If you have been whitelisted, you will see a Promotions option in the left pane of Merchant Center.
  3. Click Data Feeds in the left pane of Merchant Center.
  4. Click + Data Feed
    1. For Feed Type, select Promotions.
    2. Select your Target Country.
    3. Type in your Feed Name. Note that this is the same Feed Name that you will enter when setting up your promotion in ChannelAdvisor (see below).
    4. Click Continue.
    5. When asked to choose a method for uploading your data feed, choose Regular Uploads by Merchant.
    6. Click Continue.
    7. Lastly, you're asked for the name of the file you want to upload. This is simply the Feed Name from above that you entered.
    8. Click Save.
  5. Next, see below for what you need to do to create your Google Merchant Promotion in the ChannelAdvisor platform.
     

Creating Google Merchant Promotions in ChannelAdvisor

There are two methods of creating a Google Merchant Promotion in ChannelAdvisor. Choose any one of the following methods:

Method 1 - Merchant Promotion Creation Tool

You may create your Google Merchant Promotion via ChannelAdvisor by navigating to Digital Marketing > Marketing Management > Actionable Reporting. Click on the Promotions Library tab and follow the instructions below.

  1. Select the drop-down menu for the Add New Promotion button.
  2. A modal is launched that captures all of the relevant information to build a Merchant Promotion. Fill in your promotion details.
  3. For Merchant Logo Image URL, you have three options to include your Merchant Logo Image:
    1. Enter the URL for the location where your merchant logo is located, in the space provided.
    2. Click Upload to upload an image file from your computer.
    3. Click Choose Existing to select an image that already exists in your account.
  4. Select an Offer Type.
    1. Select one of the following offer types supported for Google Merchant Promotions: Percentage Off, Money Discount, Buy X Get X, Free Gift with Purchase, or Free Shipping
    2. Note: For Free Shipping promotions, Google Requires that you supply an Offer Code.
  5. Indicate if you want to offer Free Shipping with your promotion.
  6. Indicate if a Minimum Purchase is required.
  7. Indicate if an Offer Code is required. If so, type the Offer Code in the text box.
  8. Product Applicability:
    1. If the promotion applies to all products, click the radio button beside Applies to All Products.
    2. If the promotion only applies to select products, click the radio button beside Applies Only to Select Products. Note: If your promotion only applies to select products, there is a second step of assigning inventory to your promotion outlined below.
  9. Click Save.
  10. Ensure that the Feed Name in Actionable Reporting matches the Feed Name that you entered in the Google Merchant Center interface. To do this:
    1. Click Edit Feed Name.
    2. Enter the Feed Name exactly how it appears in Merchant Center. We recommend copying and pasting from Merchant Center to Actionable Reporting.
    3. Click Save.
  11. Click the checkbox in the far left column of the Promotions grid.
  12. Click Send to Google.
Note: If you are assigning inventory to promotions that only apply to select products:
  1. After clicking Save, the promotion will be saved in the Promotions Grid. Click on the icon to the left of the Promotion Name to assign inventory to the promotion.
  2. Similar to other grid views in ChannelAdvisor, you can filter each column in the Assign Products to Promotion modal in order to target specific SKUs that you want to include in the promotion.
  3. Check the box to the left of each product that should be assigned to this promotion, and click Assign.
  4. Once products are assigned to a promotion, we will apply the appriopriate promotion_id to the item in the next scheduled outgoing feed, or you may manually re-submit product feed to Google.
Method 2 - Upload a Merchant Promotion Spreadsheet

You may create your Google Merchant Promotion via ChannelAdvisor by navigating to Digital Marketing > Marketing Management > Actionable Reporting. Click on the Uploads drop-down menu and click on Promotions. Then, follow the instructions below:

  1. To start, download the simple upload template from the link provided.
    1. You can prepare the upload file in Excel but it must be saved as a tab delimited file. To do this in Excel, choose Save As, and select "Text (Tab delimited)" as the file type.
    2. The upload file must have fourteen columns with the labels or headers exactly listed as:
      • promotion_name - Your name for the promotion.
      • title - This is the full title of the promotion (field long_title on Google). It should describe the promotion completely and accurately. Maximum length is 60 characters.
      • start_date - Start date for the promotion in yyyy-mm-ddThh:mm:ss-hh:mm format, where the hh:mm on the end os the GMT offset. For example, 2014-12-13T00:00:00-08:00.
      • end_dateStart date for the promotion in yyyy-mm-ddThh:mm:ss-hh:mm format, where the hh:mm on the end os the GMT offset. For example, 2014-12-13T00:00:00-08:00.
      • merchant_logo - A fully qualified URL for your logo.
      • percent_off - The percent off you're offering in this promotion, if applicable. Include numbers without percent signs. For example, 10 instead of 10%.
      • money_off_amount - The exact discount, if applicable. Include numbers without currency symbols. For example, 10.99 instead of $10.99.
      • buy_this_quantity - Works in conjunction with get_this_quantity_free for "BOGO" offers. Specify the number required to earn the number of free items in get_this_quantity_free.
      • get_this_quantity_free  - Works in conjunction with buy_this_quantity for "BOGO" offers. Specify the number required of free items if buy_this_quantity value is purchased.
      • free_gift_value - When there is a free gift with purchase, specify is the value of that gift without currency symbols. For example, 5.99.
      • free_shipping - TRUE or FALSE. Will be FALSE if the field is left blank.
      • minimum_purchase_amount - Minimum amount to purchase to get the promotion without currency symbols. For example 15.99.
      • generic_redemption_code - Your offer code to redeem this promotion.
      • product_applicability - Specify ALL_PRODUCTS to have the promotion apply to all of your products or SPECIFIC_PRODUCTS to select specific products in ChannelAdvisor after your promotions are uploaded.
  2. Once your upload file is updated with your promotion data, click the Choose File button, locate your promotion file, and click Open.
  3. Verify that you have selected the correct file and click Submit.
  4. Note: If you have promotions that apply to select products, you will need to navigate to Digital Marketing > Marketing Management > Actionable Reporting and click on the Promotions Library tab in order to assign inventory to that promotion.
    1. After uploading your bulk upload spreadsheet of promotions to ChannelAdvisor, the promotions will be saved in the Promotions Grid. Click on the icon to the left of the Promotion Name to assign inventory to the promotion.
    2. Similar to other grid views in ChannelAdvisor, you can filter each column in the Assign Products to Promotion modal in order to target specific SKUs that you want to include in the promotion.
    3. Check the box to the left of each product that should be assigned to this promotion, and click Assign.
    4. Once products are assigned to a promotion, we will apply the appriopriate promotion_id to the item in the next scheduled outgoing feed, or you may manually re-submit product feed to Google.


Return to the Google Shopping page on the SSC.
 

Google Merchant Promotions allow retailers to enhance their Product Listing Ads (PLAs) with discount offers and special pricing information. This can help improve conversions by advertising specific reasons for the consumer to make an immediate purchase. With ChannelAdvisor, you can create Google Merchant Promotions, and associate them with the right products - all in one simple workflow. This eliminates the need to manually generate and send a separate product feed or manually update Google Merchant Center feeds.
 
Merchant Promotions appear on PLAs on both the Google.com search engine results page and Google.com/Shopping. If a Merchant Promotion is present, a special offer link and flag icon is displayed with the PLA, which in effect highlights the PLA and makes it stand out. If the offer is clicked on, it expands to show more information. Details like applicable dates, short and long descriptions, and coupon codes can be utilized in order to create a robust message that distinguishes you from the competition. If a coupon code is part of the promotion, the code is presented and can be copied by the customer when the offer is clicked. Merchant Promotions need to be special offers, not just something available on your site all the time (like regular discounted shipping or price markdowns). To learn more about how Merchant Promotions can enhance your Google Shopping campaigns, please visit our Google Merchant Promotions strategy page.
 
Please note, with the January 20, 2015 release ChannelAdvisor support of Google Merchant Promotions is now available for US, UK, Germany, France and Australia users.
 
 

Prerequisites


The following steps should be completed prior to beginning this task:

Tasks to Complete


Please follow the order of these instructions in order to properly set up Merchant Promotions:

  1. Getting Started
    1. Complete whitelist form
    2. Create Promotions feed in Google Merchant Center
  2. Creating Google Merchant Promotions in ChannelAdvisor

Getting Started

In order to get started with Merchant Promotions, you must first fill out this whitelist form:

https://services.google.com/fb/forms/merchantpromotionsform/

Then, before you can get started with the ChannelAdvisor tools, you need to create the Promotions feed in Google Merchant Center:

  1. Login to your Merchant Center Account.
  2. Ensure that you have been whitelisted for Merchant Promotions. If you have been whitelisted, you will see a Promotions option in the left pane of Merchant Center.
  3. Click Data Feeds in the left pane of Merchant Center.
  4. Click + Data Feed
    1. For Feed Type, select Promotions.
    2. Select your Target Country.
    3. Type in your Feed Name. Note that this is the same Feed Name that you will enter when setting up your promotion in ChannelAdvisor (see below).
    4. Click Continue.
    5. When asked to choose a method for uploading your data feed, choose Regular Uploads by Merchant.
    6. Click Continue.
    7. Lastly, you're asked for the name of the file you want to upload. This is simply the Feed Name from above that you entered.
    8. Click Save.
  5. Next, see below for what you need to do to create your Google Merchant Promotion in the ChannelAdvisor platform.
     

Creating Google Merchant Promotions in ChannelAdvisor

There are two methods of creating a Google Merchant Promotion in ChannelAdvisor. Choose any one of the following methods:

Method 1 - Merchant Promotion Creation Tool

You may create your Google Merchant Promotion via ChannelAdvisor by navigating to Digital Marketing > Marketing Management > Actionable Reporting. Click on the Promotions Library tab and follow the instructions below.

  1. Select the drop-down menu for the Add New Promotion button.
  2. A modal is launched that captures all of the relevant information to build a Merchant Promotion. Fill in your promotion details.
  3. For Merchant Logo Image URL, you have three options to include your Merchant Logo Image:
    1. Enter the URL for the location where your merchant logo is located, in the space provided.
    2. Click Upload to upload an image file from your computer.
    3. Click Choose Existing to select an image that already exists in your account.
  4. Select an Offer Type.
    1. Select one of the following offer types supported for Google Merchant Promotions: Percentage Off, Money Discount, Buy X Get X, Free Gift with Purchase, or Free Shipping
    2. Note: For Free Shipping promotions, Google Requires that you supply an Offer Code.
  5. Indicate if you want to offer Free Shipping with your promotion.
  6. Indicate if a Minimum Purchase is required.
  7. Indicate if an Offer Code is required. If so, type the Offer Code in the text box.
  8. Product Applicability:
    1. If the promotion applies to all products, click the radio button beside Applies to All Products.
    2. If the promotion only applies to select products, click the radio button beside Applies Only to Select Products. Note: If your promotion only applies to select products, there is a second step of assigning inventory to your promotion outlined below.
  9. Click Save.
  10. Ensure that the Feed Name in Actionable Reporting matches the Feed Name that you entered in the Google Merchant Center interface. To do this:
    1. Click Edit Feed Name.
    2. Enter the Feed Name exactly how it appears in Merchant Center. We recommend copying and pasting from Merchant Center to Actionable Reporting.
    3. Click Save.
  11. Click the checkbox in the far left column of the Promotions grid.
  12. Click Send to Google.
Note: If you are assigning inventory to promotions that only apply to select products:
  1. After clicking Save, the promotion will be saved in the Promotions Grid. Click on the icon to the left of the Promotion Name to assign inventory to the promotion.
  2. Similar to other grid views in ChannelAdvisor, you can filter each column in the Assign Products to Promotion modal in order to target specific SKUs that you want to include in the promotion.
  3. Check the box to the left of each product that should be assigned to this promotion, and click Assign.
  4. Once products are assigned to a promotion, we will apply the appriopriate promotion_id to the item in the next scheduled outgoing feed, or you may manually re-submit product feed to Google.
Method 2 - Upload a Merchant Promotion Spreadsheet

You may create your Google Merchant Promotion via ChannelAdvisor by navigating to Digital Marketing > Marketing Management > Actionable Reporting. Click on the Uploads drop-down menu and click on Promotions. Then, follow the instructions below:

  1. To start, download the simple upload template from the link provided.
    1. You can prepare the upload file in Excel but it must be saved as a tab delimited file. To do this in Excel, choose Save As, and select "Text (Tab delimited)" as the file type.
    2. The upload file must have fourteen columns with the labels or headers exactly listed as:
      • promotion_name - Your name for the promotion.
      • title - This is the full title of the promotion (field long_title on Google). It should describe the promotion completely and accurately. Maximum length is 60 characters.
      • start_date - Start date for the promotion in yyyy-mm-ddThh:mm:ss-hh:mm format, where the hh:mm on the end os the GMT offset. For example, 2014-12-13T00:00:00-08:00.
      • end_dateStart date for the promotion in yyyy-mm-ddThh:mm:ss-hh:mm format, where the hh:mm on the end os the GMT offset. For example, 2014-12-13T00:00:00-08:00.
      • merchant_logo - A fully qualified URL for your logo.
      • percent_off - The percent off you're offering in this promotion, if applicable. Include numbers without percent signs. For example, 10 instead of 10%.
      • money_off_amount - The exact discount, if applicable. Include numbers without currency symbols. For example, 10.99 instead of $10.99.
      • buy_this_quantity - Works in conjunction with get_this_quantity_free for "BOGO" offers. Specify the number required to earn the number of free items in get_this_quantity_free.
      • get_this_quantity_free  - Works in conjunction with buy_this_quantity for "BOGO" offers. Specify the number required of free items if buy_this_quantity value is purchased.
      • free_gift_value - When there is a free gift with purchase, specify is the value of that gift without currency symbols. For example, 5.99.
      • free_shipping - TRUE or FALSE. Will be FALSE if the field is left blank.
      • minimum_purchase_amount - Minimum amount to purchase to get the promotion without currency symbols. For example 15.99.
      • generic_redemption_code - Your offer code to redeem this promotion.
      • product_applicability - Specify ALL_PRODUCTS to have the promotion apply to all of your products or SPECIFIC_PRODUCTS to select specific products in ChannelAdvisor after your promotions are uploaded.
  2. Once your upload file is updated with your promotion data, click the Choose File button, locate your promotion file, and click Open.
  3. Verify that you have selected the correct file and click Submit.
  4. Note: If you have promotions that apply to select products, you will need to navigate to Digital Marketing > Marketing Management > Actionable Reporting and click on the Promotions Library tab in order to assign inventory to that promotion.
    1. After uploading your bulk upload spreadsheet of promotions to ChannelAdvisor, the promotions will be saved in the Promotions Grid. Click on the icon to the left of the Promotion Name to assign inventory to the promotion.
    2. Similar to other grid views in ChannelAdvisor, you can filter each column in the Assign Products to Promotion modal in order to target specific SKUs that you want to include in the promotion.
    3. Check the box to the left of each product that should be assigned to this promotion, and click Assign.
    4. Once products are assigned to a promotion, we will apply the appriopriate promotion_id to the item in the next scheduled outgoing feed, or you may manually re-submit product feed to Google.


Return to the Google Shopping page on the SSC.
 

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