How To

eBay Variation Considerations

Below are some additional resources and information regarding eBay Variation Listings.

 

Prerequisites


You should be familiar with the following topic before continuing:

 

eBay Variations Considerations


Below are some things to consider when using variations on eBay:

 

Things to Consider Prior to Posting


Because a variation listing includes information from multiple inventory items, it is important to know how the listing process will collect and use that information. Below is some important information to keep in mind prior to listing your item out on the eBay marketplace.

  • All items on the listing require the same posting template.
     
  • In general, individual listings will use the inventory title. In general, variation listings will use the parent title. However, if the child SKUs all have the exact same title, the variation listing will use the child title instead of the parent title. For more advanced title configuration details, please see this article: Title Logic for eBay.
     
  • The Title on the Description Template will be taken from the parent as long as you have inserted the Parent Title template tag which is suggested.
  • The Description on the Description Template will be taken from one of the child listings. Currently it is not possible to configure the description template to send the parent description. This is why it is important that your child descriptions are generic in order to avoid confusion.
  • The Main Image and gallery image for the listing will be taken from the parent if an image exists in the field mapped on the posting template.  
    • By default, if your listing varies on "Color", "Colour", or "Shade", we will automatically send the child images for each of those variation dimensions to represent those options when chosen in the dropdown on the listing.  
    • If your listing varies on something other than those three values, child images will not be sent by default.  You can contact our Customer Support team to change these account defaults.  
  • The Subtitle on the Posting Template will be taken from one of the child items. Currently it is not possible to configure the posting template to send the parent subtitle. To ensure the desired value is present on the listing, configure the same subtitle value across all child items. 
  • The only information that is collected individually for each child is:
    • price
    • quantity
    • variation information (such as size, color, etc.)
  • If different values are submitted for item specifics that are not supported for variations at eBay, one of the configured values will be sent with the listing and the other values configured on other children will be ignored. 
  • If a field enabled for variations has the same value among all of the children, it will not be submitted as a variation option but instead will be submitted as a standard item specific and shown in the item specifics section of the page at eBay.
  • If you are going to use the Post Now functionality, you only need to submit one of the child ads; all of the other children will automatically be picked up and packaged together to create a variation listing. To be submitted together, the children must:
  • To qualify as a variation listing, two or more children that qualify as a variation must be submitted.
  • When showing the buyer the item page for the first time, eBay will show them the lowest price for any of the options that are currently available.

 

Drop Down Ordering

When you have successfully listed your variations your variation options will be visible in a drop down menu. Below is an outline of how those options will be ordered as determined by eBay. It is not possible to manually adjust the order of your variation options at this time.

  • Numbered List – Ordered from least to greatest
  • Size List – Ordered from smallest to largest
  • All Other Lists – Ordered alphabetically

 

Known Limitations on Variation Listings Functionality


Certain functions will not work or are limited in functionality at this time. Those are:

  • eBay Fee Information – eBay has no way to report the fees on a per-child basis, so there is no way to accurately calculate that information for fee purposes. Fee information will still be imported at the parent item level and used for reporting and graphs, but calculations and comparisons on a per-child basis are not available.
  • Price in Search Results – There has been an occasional issue with the price that is shown in the search results – eBay does not always show the lowest price of the available child items. This is because of the Best Match algorithm selecting specific children as the "best match" for the buyer's search and using the price on those child items.
  • Variation Dimensions (Size, Color etc.) – Limit of five dimensions
  • Variation Options (Red, Blue, etc.) – Limit of 60 options per dimension 
  • Variation Children – Limit of 250 children per variation

 

Available Functionality for Variation Listings


The development of the variations functionality has attempted to fit with the existing eBay functionality with as little disruption to your processes as possible. We have worked to enable as many features and functions as possible within the variations system to work in effectively the same way as they do today. Functionality available for variation listings includes:

  • Posting of a new listing
  • Detection of a sale within a variation listing
  • Creation of invoice for an individual child sale
  • Adding quantity automatically for a child that has sold out but has available inventory quantity
  • Adding a new child to an existing variation listing
  • Invoice consolidation for multiple purchases from the same buyer
  • Revising information about Open Listings
  • Withdrawing specific children from an Open Listing
  • Leaving feedback for the buyer
  • Submitting Tracking Number to eBay after shipment
  • Submitting an Unpaid Item request 

 

Locale Differences


  • Australia – The preferred method of variations is Size/Colour.
  • US – The preferred method of variation is Size.
  • UK – The preferred method of variation is Size.

Below are some additional resources and information regarding eBay Variation Listings.

 

Prerequisites


You should be familiar with the following topic before continuing:

 

eBay Variations Considerations


Below are some things to consider when using variations on eBay:

 

Things to Consider Prior to Posting


Because a variation listing includes information from multiple inventory items, it is important to know how the listing process will collect and use that information. Below is some important information to keep in mind prior to listing your item out on the eBay marketplace.

  • All items on the listing require the same posting template.
     
  • In general, individual listings will use the inventory title. In general, variation listings will use the parent title. However, if the child SKUs all have the exact same title, the variation listing will use the child title instead of the parent title. For more advanced title configuration details, please see this article: Title Logic for eBay.
     
  • The Title on the Description Template will be taken from the parent as long as you have inserted the Parent Title template tag which is suggested.
  • The Description on the Description Template will be taken from one of the child listings. Currently it is not possible to configure the description template to send the parent description. This is why it is important that your child descriptions are generic in order to avoid confusion.
  • The Main Image and gallery image for the listing will be taken from the parent if an image exists in the field mapped on the posting template.  
    • By default, if your listing varies on "Color", "Colour", or "Shade", we will automatically send the child images for each of those variation dimensions to represent those options when chosen in the dropdown on the listing.  
    • If your listing varies on something other than those three values, child images will not be sent by default.  You can contact our Customer Support team to change these account defaults.  
  • The Subtitle on the Posting Template will be taken from one of the child items. Currently it is not possible to configure the posting template to send the parent subtitle. To ensure the desired value is present on the listing, configure the same subtitle value across all child items. 
  • The only information that is collected individually for each child is:
    • price
    • quantity
    • variation information (such as size, color, etc.)
  • If different values are submitted for item specifics that are not supported for variations at eBay, one of the configured values will be sent with the listing and the other values configured on other children will be ignored. 
  • If a field enabled for variations has the same value among all of the children, it will not be submitted as a variation option but instead will be submitted as a standard item specific and shown in the item specifics section of the page at eBay.
  • If you are going to use the Post Now functionality, you only need to submit one of the child ads; all of the other children will automatically be picked up and packaged together to create a variation listing. To be submitted together, the children must:
  • To qualify as a variation listing, two or more children that qualify as a variation must be submitted.
  • When showing the buyer the item page for the first time, eBay will show them the lowest price for any of the options that are currently available.

 

Drop Down Ordering

When you have successfully listed your variations your variation options will be visible in a drop down menu. Below is an outline of how those options will be ordered as determined by eBay. It is not possible to manually adjust the order of your variation options at this time.

  • Numbered List – Ordered from least to greatest
  • Size List – Ordered from smallest to largest
  • All Other Lists – Ordered alphabetically

 

Known Limitations on Variation Listings Functionality


Certain functions will not work or are limited in functionality at this time. Those are:

  • eBay Fee Information – eBay has no way to report the fees on a per-child basis, so there is no way to accurately calculate that information for fee purposes. Fee information will still be imported at the parent item level and used for reporting and graphs, but calculations and comparisons on a per-child basis are not available.
  • Price in Search Results – There has been an occasional issue with the price that is shown in the search results – eBay does not always show the lowest price of the available child items. This is because of the Best Match algorithm selecting specific children as the "best match" for the buyer's search and using the price on those child items.
  • Variation Dimensions (Size, Color etc.) – Limit of five dimensions
  • Variation Options (Red, Blue, etc.) – Limit of 60 options per dimension 
  • Variation Children – Limit of 250 children per variation

 

Available Functionality for Variation Listings


The development of the variations functionality has attempted to fit with the existing eBay functionality with as little disruption to your processes as possible. We have worked to enable as many features and functions as possible within the variations system to work in effectively the same way as they do today. Functionality available for variation listings includes:

  • Posting of a new listing
  • Detection of a sale within a variation listing
  • Creation of invoice for an individual child sale
  • Adding quantity automatically for a child that has sold out but has available inventory quantity
  • Adding a new child to an existing variation listing
  • Invoice consolidation for multiple purchases from the same buyer
  • Revising information about Open Listings
  • Withdrawing specific children from an Open Listing
  • Leaving feedback for the buyer
  • Submitting Tracking Number to eBay after shipment
  • Submitting an Unpaid Item request 

 

Locale Differences


  • Australia – The preferred method of variations is Size/Colour.
  • US – The preferred method of variation is Size.
  • UK – The preferred method of variation is Size.
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