Flex feeds is ChannelAdvisor’s sister component to comparison shopping (both part of ChannelAdvisor Digital Marketing) featuring the same time-tested technology and ease of use, but with the capacity to send a feed virtually anywhere. ChannelAdvisor’s flex feeds module allows a user to develop and manage product data feeds to multiple sources from a single user interface.
Overview and Features
With flex feeds, retailers can send completely customize product data feeds to satisfy the needs of the many e-commerce providers that require a product data feed, such as affiliate networks, retargeting vendors, personalization vendors, product review platforms and more. To use the Flex Feeds module a user will need to provide their product data to ChannelAdvisor using a data feed, API or the user interface. The user will also need to provide the credentials for each feed destination they wish to manage using ChannelAdvisor. The following features are included with a subscription to the flex feeds module:
- Flex Feeds
- Alerts and Notifications
- Pixel Tracking
- Developer Network
Flex Feeds’ Feed Management allows you to track the status and performance of feeds and compare how products are performing on different sites. You can quickly see the latest feed information including delivery times, filtered products, errors and alerts. No matter where you want your products to go, you’ll have a complete view of scheduled feeds, which products are going where and where your products are finding the most success.
Feed Content Optimization & Inventory Management
With Feed Content Optimization and Inventory Management, you have complete control over how your products are populated no matter where you are sending your Flex Feeds. You can even look and see exactly how they are going to show up with the real-time preview. Use filters powered by business rules to get the right products to the right places.
Templates and Custom Feeds
Flex Feeds is already pre-programmed with templates for many of our partners to help you launch your feed faster and more easily. Need a custom feed? No problem. Our feed design system walks you through the set up in no time. With our step-by-step feed design wizard you can define your own field names, output format, FTP destinations, and delivery schedule. Learn more about creating custom flex feeds.
Reporting and Analytics
Our comprehensive reporting dashboard has everything you need to make performance-based decisions on where your products will find the most success. Break down reports by channel, site or even by product for the most comprehensive view available. Or, view stackable line graphs and pie charts for an at-a-glance snapshot of performance. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. Gain clearer insight into consumer behavior by tracing buyers’ interactions with your product listings across channels.