How To

Fulfillment by Amazon (FBA) Warehouse Auto-Flip

At Amazon, a product listing can be either FBA or Merchant-Fulfilled – but not both at the same time. A FBA SKU offered on Amazon is handled differently, and with a priority, by Amazon in terms of listing, Buy Box and Prime shopper access.

The auto flip feature is designed to keep your listings active by detecting the location of your inventory and adjusting your Amazon listing type – AFN (Amazon-Fulfilled via FBA) or MFN (Merchant-Fulfilled) – accordingly. Using this feature will also help to ensure that FBA quantity does not get stranded at Amazon and remain undetected for listing. The system will treat FBA quantity as the preferred listing quantity for listing on Amazon. This is due to the numerous benefits that FBA listings have on Amazon (e.g. improved access to the Buy Box, availibility to Prime customers) and that you have made the decision to send in Amazon FBA inventory.

 

Prerequisites


You should be familiar with the following before continuing:

 

How Auto Flip Works


If your product has FBA quantity, ChannelAdvisor will detect your FBA quantity, list your product as FBA, and use the FBA quantity to fulfill orders. However, when the FBA quantity is depleted, ChannelAdvisor will revert your listing to be listed as Merchant-Fulfilled (MFN) and fulfill from your own Seller-Managed DC. If you replenish quantity at FBA, ChannelAdvisor will again adjust your listing and list your product as FBA once new quantity is detected.

The auto-flip functionality is ON, by default, for all Amazon FBA sellers. If you have examples where you prefer not to use your FBA quantity in ChannelAdvisor, please see Block External Quantity and/or Ignoring all FBA Quantity in ChannelAdvisor below.

Example:

  • Quantity of 10 in own warehouse, quantity of 15 at Amazon FBA – auto-flip will detect quantity at the Amazon warehouse and mark and list the product as FBA.
  • Quantity of 10 in own warehouse, quantity of 0 at Amazon FBA – auto-flip will detect no quantity at Amazon and available quantity at own warehouse and unmark the items as FBA and begin listing the item as MFN.
  • If your product is listing as AFN and FBA quantity goes to 0, if quantity in your own warehouse is also 0, the listing will not flip to MFN and will remain as an AFN listing with a quantity of 0. When you send in more FBA quantity to Amazon, our system will detect and will continue to list as AFN with the updated quantity. If you choose to update your MFN quantity to > 0, the SKU will flip to MFN and will begin listing with this MFN updated quantity.

 

Block External Quantity

If you have FBA quantity but choose not to use it, you can set up a Block External Quantity flag on a product. If set to TRUE, the system will ignore the external, FBA quantity for the item and will only offer and fulfill from your own Seller-Managed quantity.

The Block External Quantity flag can be set in one of 3 ways:

  1. Manually in the UI via the selection option on the Edit Item - Beta page

  2. Via the Inventory Upload in a new column called ‘Block External Quantity’ where YES = True and NO=False (default)

  3. Via the Inventory API (version 7)

 

Ignoring all FBA Quantity and Orders in ChannelAdvisor

If you choose to manage all of your FBA products outside of ChannelAdvisor, you may need to contact our support department for the appropriate settings adjustment.

  • Removing the Amazon FBA DC from your list of active fulfillment channels for the Amazon marketplace will direct the system to check for FBA quantity but to not use the FBA quantity in your Total Quantity for listing purposes.
  • Fully deleting the Amazon FBA DC from your ChannelAdvisor account will direct the system to stop checking for FBA quantity at Amazon. This configuration may require assistance from ChannelAdvisor support if the Amazon FBA DC had been previously added during setup.

Keep in mind that using ChannelAdvisor to manage your FBA products means that you can also use features such as Repricer, FBA Insights and Multi-Channel Fulfillment (e.g. an eBay order fulfilled from FBA quantity) on these products.

 

Related Tasks


  1. Designate SKUs for FBA in ChannelAdvisor
  2. Indicate and Adjust FBA Quantity
  3. View FBA Status and Orders in ChannelAdvisor

 

Reference


View these pages for more information related to this topic:

At Amazon, a product listing can be either FBA or Merchant-Fulfilled – but not both at the same time. A FBA SKU offered on Amazon is handled differently, and with a priority, by Amazon in terms of listing, Buy Box and Prime shopper access.

The auto flip feature is designed to keep your listings active by detecting the location of your inventory and adjusting your Amazon listing type – AFN (Amazon-Fulfilled via FBA) or MFN (Merchant-Fulfilled) – accordingly. Using this feature will also help to ensure that FBA quantity does not get stranded at Amazon and remain undetected for listing. The system will treat FBA quantity as the preferred listing quantity for listing on Amazon. This is due to the numerous benefits that FBA listings have on Amazon (e.g. improved access to the Buy Box, availibility to Prime customers) and that you have made the decision to send in Amazon FBA inventory.

 

Prerequisites


You should be familiar with the following before continuing:

 

How Auto Flip Works


If your product has FBA quantity, ChannelAdvisor will detect your FBA quantity, list your product as FBA, and use the FBA quantity to fulfill orders. However, when the FBA quantity is depleted, ChannelAdvisor will revert your listing to be listed as Merchant-Fulfilled (MFN) and fulfill from your own Seller-Managed DC. If you replenish quantity at FBA, ChannelAdvisor will again adjust your listing and list your product as FBA once new quantity is detected.

The auto-flip functionality is ON, by default, for all Amazon FBA sellers. If you have examples where you prefer not to use your FBA quantity in ChannelAdvisor, please see Block External Quantity and/or Ignoring all FBA Quantity in ChannelAdvisor below.

Example:

  • Quantity of 10 in own warehouse, quantity of 15 at Amazon FBA – auto-flip will detect quantity at the Amazon warehouse and mark and list the product as FBA.
  • Quantity of 10 in own warehouse, quantity of 0 at Amazon FBA – auto-flip will detect no quantity at Amazon and available quantity at own warehouse and unmark the items as FBA and begin listing the item as MFN.
  • If your product is listing as AFN and FBA quantity goes to 0, if quantity in your own warehouse is also 0, the listing will not flip to MFN and will remain as an AFN listing with a quantity of 0. When you send in more FBA quantity to Amazon, our system will detect and will continue to list as AFN with the updated quantity. If you choose to update your MFN quantity to > 0, the SKU will flip to MFN and will begin listing with this MFN updated quantity.

 

Block External Quantity

If you have FBA quantity but choose not to use it, you can set up a Block External Quantity flag on a product. If set to TRUE, the system will ignore the external, FBA quantity for the item and will only offer and fulfill from your own Seller-Managed quantity.

The Block External Quantity flag can be set in one of 3 ways:

  1. Manually in the UI via the selection option on the Edit Item - Beta page

  2. Via the Inventory Upload in a new column called ‘Block External Quantity’ where YES = True and NO=False (default)

  3. Via the Inventory API (version 7)

 

Ignoring all FBA Quantity and Orders in ChannelAdvisor

If you choose to manage all of your FBA products outside of ChannelAdvisor, you may need to contact our support department for the appropriate settings adjustment.

  • Removing the Amazon FBA DC from your list of active fulfillment channels for the Amazon marketplace will direct the system to check for FBA quantity but to not use the FBA quantity in your Total Quantity for listing purposes.
  • Fully deleting the Amazon FBA DC from your ChannelAdvisor account will direct the system to stop checking for FBA quantity at Amazon. This configuration may require assistance from ChannelAdvisor support if the Amazon FBA DC had been previously added during setup.

Keep in mind that using ChannelAdvisor to manage your FBA products means that you can also use features such as Repricer, FBA Insights and Multi-Channel Fulfillment (e.g. an eBay order fulfilled from FBA quantity) on these products.

 

Related Tasks


  1. Designate SKUs for FBA in ChannelAdvisor
  2. Indicate and Adjust FBA Quantity
  3. View FBA Status and Orders in ChannelAdvisor

 

Reference


View these pages for more information related to this topic:

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