How To

Using Variations

The ChannelAdvisor Complete application enables you to create product variations to organize and present your inventory to shoppers in a more traditional e-commerce fashion. Setting up a product variation allows you to offer a product with multiple attributes on one product page through the use of drop-down menus. In other words, a buyer will navigate to a product page to buy a shirt, for example, and be able to select the size and color of the shirt via two drop-down menus. 

 

Prerequisites


You should be familiar with the following topics before continuing:

Video


Creating Inventory Variations  - In this video, you will learn the what, when, where, and how of inventory variations.  View Transcript  

Benefits of Variations


The benefits of listing your products in a variation format vary depending on the channels that you are listing to. In all cases, however, the experience for the shopper is enhanced when it is easy to seamlessly choose between similar items that differ only by a common attribute such as color and size. Additional benefits can include increased visibility and lower listing fees (eBay).

Tasks to Complete


Complete the following tasks related to this topic:

 

Reference


View these pages for additional information on this topic

Configure Inventory for Variations in Bulk

The ChannelAdvisor Complete application enables you to create product variations to organize and present your inventory to shoppers in a more traditional e-commerce fashion. Setting up a product variation allows you to offer a product with multiple attributes on one product page through the use of drop-down menus. In other words, a buyer will navigate to a product page to buy a shirt, for example, and be able to select the size and color of the shirt via two drop-down menus. 

 

Prerequisites


You should be familiar with the following topics before continuing:

Video


Creating Inventory Variations  - In this video, you will learn the what, when, where, and how of inventory variations.  View Transcript  

Benefits of Variations


The benefits of listing your products in a variation format vary depending on the channels that you are listing to. In all cases, however, the experience for the shopper is enhanced when it is easy to seamlessly choose between similar items that differ only by a common attribute such as color and size. Additional benefits can include increased visibility and lower listing fees (eBay).

Tasks to Complete


Complete the following tasks related to this topic:

 

Reference


View these pages for additional information on this topic

Configure Inventory for Variations in Bulk

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