The ChannelAdvisor Complete application enables you to create product variations to organize and present your inventory to shoppers in a more traditional e-commerce fashion. Setting up a product variation allows you to offer a product with multiple attributes on one product page through the use of drop-down menus. In other words, a buyer will navigate to a product page to buy a shirt, for example, and be able to select the size and color of the shirt via two drop-down menus. 

Prerequisites

You should be familiar with the following topics before continuing:

1. Using ChannelAdvisor as your inventory management system
2. Using  Classifications  and  attributes    

Benefits of Variations

The benefits of listing your products in a variation format vary depending on the channels that you are listing to. In all cases, however, the experience for the shopper is enhanced when it is easy to seamlessly choose between similar items that differ only by a common attribute such as color and size. Additional benefits can include increased visibility and lower listing fees (eBay).

Video

• Creating Inventory Variations
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Tasks to Complete

Complete the following tasks related to this topic:

• Create a Variation Relationship
• Create a Parent Item
• Create a Child Item
• Assigning Parent/Child SKU Relationship
• Creating Parent/Child Relationships in Bulk

Reference

View these pages for additional information on this topic

• Using Variation Listings on eBay
• Using Variation Listings on Amazon
• Setting up Product Variations for the Premium Webstore