In order to achieve the highest level of success with ChannelAdvisor it is highly recommended to familiarize yourself with the specific listing guidelines for each channel and category that you plan on listing to.  Each channel maintains an extensive and up to date list of these listing requirements.

Category Specific Recommended Inventory File Content

You should follow the marketplace guidelines for categories and fields that are required for listing your products. You will find a listing of product requirements on all the marketplace websites.

• Amazon category restrictions and  category requirements.
• eBay categories and product details

Standard Recommended Fields

There are a number of standard fields that should be included in your product data file that will make you more successful across the various Channels. The table below contains many of those fields. As a best practice you should always visit the channel site that you are listing to in order to view a complete and up-to-date list of all fields that are required.

To learn about the various formats available to upload your inventory file into ChannelAdvisor as well as the methods available to deliver those files please visit the Upload File Formats and File Delivery Methods pages.

= Required   = Conditionally Required   = Highly Recommended

Field Name	Description	Marketplaces Recommended Inventory FIle Content	Shopping Feeds Recommended Inventory File Content	Paid Search	Webstores
Action URL	Trackable URL for the specific product offer. The URL should take the customer directly to the product detail page where they can purchase the item.	N/A			N/A
Age Group	The age range most commonly associated with the item	N/A		N/A	N/A
Brand	The distinctive name or trademark under which the product is marketed.
Category/Classification	Your category hierarchy for this product, with a delimiter between levels, with no preceding or trailing delimiter. Use a delimiter other than the one separating fields in your feed. Note: Send only the primary category (most relevant, most descriptive) to which this product should be assigned.
Color	The color of the product
Condition	A classification of the condition of the product			N/A	N/A
Height	The Height of the product			N/A	N/A
Image File/Reference Image URL	URL for image that represents the product offer. The URL must begin with http:// and end with the image file type extension (.gif, .jpg).
Length	The Length of the product			N/A	N/A
Product Description	Text describing offered product.			N/A
Manufacturer	The name of the company that created the product. (Not necessarily the same as the Brand)
MPN	Manufacturer Part Number - A unique identifier assigned to a product by the manufacturer
MSRP	Manufacturers Suggested Retail Price		N/A	N/A	N/A
Price	The regular price of the product offer. Do not include commas or dollar signs in this field. If there’s only one price value, please populate either CurrentPrice or both RegularPrice and CurrentPrice.
Product Features	Technical features of a product		N/A	N/A	N/A
Product ID	A standard, alphanumeric string that uniquely identifies the product. This could be a UPC or EAN. This is a required field if product-id-type is provided.			N/A	N/A
Search Terms / Keywords	Search keywords that will help customers locate your product			N/A	N/A
SKU or Inventory Number or Model	A ID (number) used to uniqely identify a product, most often your SKU number or inventory tracking number.
Stock Status	Stock designates the quantity of products currently on-hand or if the product is in-stock. Use a numerical value to represent quantity in-stock; alternate designations include: In-Stock, Back-Order, Pre-Order, Out of Stock, Limited Quantity, Special Order, See Site 100 to represent 100 units in stock
Sub Category ID	A site specific value used to determine where a product will be visible in a browse hierarchy		N/A	N/A	N/A
Title or Product Name	Concise name of the offered product. Some sites limit this field so longer product names may be truncated on certain sites.
Weight	The shipping weight in pounds of the products			N/A
Width	The Width of the product			N/A	N/A