How To

Listing Guidelines for Sears

Before listing your products on the Sears Marketplace it is important to familiarize yourself with the listing requirements. Located within your Sears Seller Portal is an extensive series of documents that explain all of the different data requirements for products in all of the various Sears categories. Familiarizing yourself with this venue and the documents located here is a fundamental step to listing successfully on Sears.

Please note:

  • Sears can only accept a SKU of 50 characters or less, containing numbers, letters, spaces, underscores and dashes. Any other special characters (e.g. *,&,:,/, etc) will result in the item not listing on the Sears Marketplace. Click here for more information.
  • Before changing your SKUs in ChannelAdvisor to conform to Sears character restrictions, please consider how this may impact the other marketplaces you are currently listing to. If you need additional assistance on this, please contact our support team.
  • Sears requires standard images to be at least 800 pixels by 800 pixels. For zoom capability, the image must be at least 1600 pixels on one side.

 

Prerequisites


You should be familiar with the following topics before continuing:

 

Video


Configuring Your Inventory for Sears – In this video, you will learn how to prepare your ChannelAdvisor inventory for selling on the Sears Marketplace.

 

Tasks to Complete


Complete the following tasks to effectively prepare your inventory for listing to the Sears Marketplace:

  1. Determine Your Sears Item Classes, Listing Requirements, and review Best Practices.
  2. Prepare Your Inventory.

 

Determine Your Sears Item Class

To successfully list a product on Sears, you will be required to categorize your products in a Sears Item Class. To download the full list of Item Class IDs following these steps in the Sears Seller Portal:

  1. Log into your Sears Seller Portal
  2. Navigate to your Products > Create view and select the Bulk option.
  3. Under Step 1, select the Download Item Class Commissions button. This will download an Excel spreadsheet containing all of the Sears Item Classes.
  4. In the resulting spreadsheet find the Item Classes that match your products and note value in the first column Content Item Class Id. This ID number is the value you will need to reference on the Sears Product Mapping Template later in the process.
  5. You can assign the Item Class ID to each of your inventory items either via an attribute, lookup list or business rule.

 

Determine the Sears Listing Requirements for each Category

Once you have determined the categories you are going to sell in you will need to determine what data points are mandated by Sears to list in those categories. To determine these requirements you can reference any of the following resources:

  • The Sears Product Mapping Template in ChannelAdvisor
  • The Sears Item Class Template in the Sears Seller Portal

 

Determine the Sears Best Practices for Listing Your Products

Sears has a list of best practices that are recommended to implement in your inventory. You will want to reference the Sears Product Listing Content Guidelines as well as the Sears Best Practices and make note of any changes that you will need to make in your Inventory.

 

Prepare Your Inventory According to Sears's Requirements

Once you have determined your categories, data requirements and best practices you will need to implement these components into your inventory. Typically there will be two methods of completing this task. The method you choose will depend on your current inventory setup.

  • Scenario 1: Create Inventory Attribute – If Sears requires, or you would like to provide Sears with, a data point that is not currently part of your inventory, you may wish to add a new attribute to your inventory and populate that attribute with the values that Sears accepts. To learn more about adding attributes please refer to the Using Inventory Attributes page.
     
  • Scenario 2: Transform Your Data to Meet Sears' Requirements – You have the data point in your inventory but your values don't match the values accepted by Sears or the values suggested by Sears as a best practice. In this scenario you may be able to transform the data you have using a businsess rule or lookup list in order to meet the Sears listing requirements. Please refer to the SSC page on Business Rules and Lookup Lists to learn more about utilizing these tools to manipulate your data.

 

Next Steps


Before listing your products on the Sears Marketplace it is important to familiarize yourself with the listing requirements. Located within your Sears Seller Portal is an extensive series of documents that explain all of the different data requirements for products in all of the various Sears categories. Familiarizing yourself with this venue and the documents located here is a fundamental step to listing successfully on Sears.

Please note:

  • Sears can only accept a SKU of 50 characters or less, containing numbers, letters, spaces, underscores and dashes. Any other special characters (e.g. *,&,:,/, etc) will result in the item not listing on the Sears Marketplace. Click here for more information.
  • Before changing your SKUs in ChannelAdvisor to conform to Sears character restrictions, please consider how this may impact the other marketplaces you are currently listing to. If you need additional assistance on this, please contact our support team.
  • Sears requires standard images to be at least 800 pixels by 800 pixels. For zoom capability, the image must be at least 1600 pixels on one side.

 

Prerequisites


You should be familiar with the following topics before continuing:

 

Video


Configuring Your Inventory for Sears – In this video, you will learn how to prepare your ChannelAdvisor inventory for selling on the Sears Marketplace.

 

Tasks to Complete


Complete the following tasks to effectively prepare your inventory for listing to the Sears Marketplace:

  1. Determine Your Sears Item Classes, Listing Requirements, and review Best Practices.
  2. Prepare Your Inventory.

 

Determine Your Sears Item Class

To successfully list a product on Sears, you will be required to categorize your products in a Sears Item Class. To download the full list of Item Class IDs following these steps in the Sears Seller Portal:

  1. Log into your Sears Seller Portal
  2. Navigate to your Products > Create view and select the Bulk option.
  3. Under Step 1, select the Download Item Class Commissions button. This will download an Excel spreadsheet containing all of the Sears Item Classes.
  4. In the resulting spreadsheet find the Item Classes that match your products and note value in the first column Content Item Class Id. This ID number is the value you will need to reference on the Sears Product Mapping Template later in the process.
  5. You can assign the Item Class ID to each of your inventory items either via an attribute, lookup list or business rule.

 

Determine the Sears Listing Requirements for each Category

Once you have determined the categories you are going to sell in you will need to determine what data points are mandated by Sears to list in those categories. To determine these requirements you can reference any of the following resources:

  • The Sears Product Mapping Template in ChannelAdvisor
  • The Sears Item Class Template in the Sears Seller Portal

 

Determine the Sears Best Practices for Listing Your Products

Sears has a list of best practices that are recommended to implement in your inventory. You will want to reference the Sears Product Listing Content Guidelines as well as the Sears Best Practices and make note of any changes that you will need to make in your Inventory.

 

Prepare Your Inventory According to Sears's Requirements

Once you have determined your categories, data requirements and best practices you will need to implement these components into your inventory. Typically there will be two methods of completing this task. The method you choose will depend on your current inventory setup.

  • Scenario 1: Create Inventory Attribute – If Sears requires, or you would like to provide Sears with, a data point that is not currently part of your inventory, you may wish to add a new attribute to your inventory and populate that attribute with the values that Sears accepts. To learn more about adding attributes please refer to the Using Inventory Attributes page.
     
  • Scenario 2: Transform Your Data to Meet Sears' Requirements – You have the data point in your inventory but your values don't match the values accepted by Sears or the values suggested by Sears as a best practice. In this scenario you may be able to transform the data you have using a businsess rule or lookup list in order to meet the Sears listing requirements. Please refer to the SSC page on Business Rules and Lookup Lists to learn more about utilizing these tools to manipulate your data.

 

Next Steps


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