Fulfillment by Amazon (FBA) is a service that enables merchants to store inventory and fulfill orders from an Amazon fulfillment center. Please refer to Amazon Services - US and Amazon Services - Europe for how Amazon handles FBA in different countries.

You will begin by designating items in your inventory with an FBA designation in ChannelAdvisor and then sending those items to an Amazon fulfillment center. When customers place orders for your products, Amazon takes care of packing and shipping the products to your buyers. You will then receive the order into your ChannelAdvisor All Sales view.

Fulfillment by Amazon is designed to help your operation succeed in fulfillment while you focus on your business.

Benefits

Using FBA will allow you to have Amazon take care of the packing, shipping, and customer service for your products so you can devote more time to growing your business.

Additional benefits to using Amazon FBA include:

• Access Amazon Prime and Super Saver Shipping customers
• Higher placement in the Buy Box algorithm due to a guaranteed quick and consistent fulfilment experience
• Access to promoted holiday shipping windows
• More favorable status when when dealing with Amazon over account issues and suspension
• Opportunites for international expansion

Prerequisites

You should be familiar with the following topics before continuing:

• Getting Started with Inventory
• Amazon Getting Started Guide

Media

1. Amazon FBA Overview -  Transcript

Tasks to Complete

1. Designate SKUs for FBA in ChannelAdvisor
2. Indicate and Adjust FBA Quantity
3. View FBA Status and Orders in ChannelAdvisor
4. Using the Amazon FBA Auto-Flip Setting

Reference

• Amazon Settings
• Amazon Services - US: Fulfillment by Amazon
• Amazon Services - Europe: Fulfillment by Amazon 
• Amazon Seller Central - Stickerless and Co-mingled Inventory