How To

Optimizing Your eBay Account

There are various tools within ChannelAdvisor that will allow you to better manage your eBay listings to save you time and to increase your sales. Below is a list of these resources that ChannelAdvisor encourages you to implement.

Click below to download the eBook:

 

Prerequisites


The following topics should be reviewed before completing this task.

 

Tasks to Complete


Complete the following tasks to optimize your eBay account in ChannelAdvisor:

 

Automatic Matching for eBay Item Specifics

If you find that you have a large amount of posting templates in your account you may want to consider implementing ChannelAdvisor's Auto Match functionality. Automatic matching for eBay Item Specifics can significantly reduce the number of posting templates in an account. This makes it easier to configure Ads and ensures that item specific information is submitted to eBay when the items are listed.

Below are the steps to complete this task. For additional detailed information please visit the Using Automatic Matching for eBay Item Specifics page.

  1. Enable the Automatic Match setting in your Marketplaces > eBay > Settings > eBay Settings > Listings configuration page.
  2. Create a new posting template that is not assigned to a category.
  3. Configure your inventory attributes so that they match eBay's item specifics exactly as they appear in eBay.
  4. Create the Ad and assign the eBay category to the Ad.

 

Listing Variations on eBay 

Variation listings allow you to provide all of the similar items in a single eBay Fixed Price listing to make it easier for the buyer to find the size, color, or other option that they would like to purchase. Without variation listings, each of the options must be submitted independently, creating a much more complicated landscape for the buyer to navigate when searching for an item. With variation listings, the buyer finds the product and then has the complete selection of all available options for that item. They can select the item directly instead of requiring additional searches and navigation to find the specific item they desire. 

Below are the steps to complete this task. For additional detailed information please visit the Using Variation Listings on eBay page.

  1. Place your items in a Variation Relationship.
  2. Enable your templates to accept variations either globally through your settings or individually through your templates.
  3. Create a Description Template for use with your Variation Listings.
  4. Ad a Schedule to your ad and post it to eBay.

 

Listing Custom Variations on eBay

In the case when eBay's item specifics do not adequately allow you to describe your items in a variation format eBay supports the capability of creating your own item specifics. With a simple configuration on your eBay settings, custom item specifics used with your relationships in ChannelAdvisor can be created automatically and listed to eBay in a variation format. 

Below are the steps to complete this task. For additional detailed information please visit the Using Automatic Item Specifics Creation for eBay Variation Listings page.

  1. Enable the Automatic Item Specifics creation for variations setting in your Marketplaces > eBay > Settings > eBay Settings > Listings configuration page.
  2. Place your items in an inventory Relationship.
  3. Enable your templates to accept variations either globally through your settings or individually through your templates.
  4. Create an Description Template for use with your Variation Listings.
  5. Ad a Schedule to your ad and post it to eBay.

 

Automatically Mapping Inventory Items to eBay Catalog Listings

Mapping your inventory to eBay's catalog can provide your listings with increased visibility and can improve the presentation of your listing. ChannelAdvisor offers a solution to allow you to automatically map your inventory to the correct catalog listing using a unique product identifier.

Below are the steps to complete this task. For additional detailed information please visit the Automatically Mapping Inventory Items to eBay Catalog Listings page.

  1. Include a product Identifier on your inventory items.
  2. Add a template tag of your Identifier to the Posting Template.
  3. Select the appropriate SKU mapping settings.
  4. Review your catalog mapping results.

 

Using eBay Auto Fitment

Using eBay's parts compatibility (Fitment) solution allows you to identify your items to buyers based on a vehicle's make, model and year. This will allow you to list one item one time that is compatible with many different vehicles. ChannelAdvisor supports this eBay functionality through a few simple configurations on your posting template.

Below are the methods avaialable to complete this task. For additional detailed information please visit the Supporting eBay Motors Fitment for Automotive Parts and Accessories page.

  • Method 1: Matching to an existing item in the catalog
  • Method 2: Defining the specifications of the products
  • Method 3: Listing each of the vehicles supported by the part

 

There are various tools within ChannelAdvisor that will allow you to better manage your eBay listings to save you time and to increase your sales. Below is a list of these resources that ChannelAdvisor encourages you to implement.

Click below to download the eBook:

 

Prerequisites


The following topics should be reviewed before completing this task.

 

Tasks to Complete


Complete the following tasks to optimize your eBay account in ChannelAdvisor:

 

Automatic Matching for eBay Item Specifics

If you find that you have a large amount of posting templates in your account you may want to consider implementing ChannelAdvisor's Auto Match functionality. Automatic matching for eBay Item Specifics can significantly reduce the number of posting templates in an account. This makes it easier to configure Ads and ensures that item specific information is submitted to eBay when the items are listed.

Below are the steps to complete this task. For additional detailed information please visit the Using Automatic Matching for eBay Item Specifics page.

  1. Enable the Automatic Match setting in your Marketplaces > eBay > Settings > eBay Settings > Listings configuration page.
  2. Create a new posting template that is not assigned to a category.
  3. Configure your inventory attributes so that they match eBay's item specifics exactly as they appear in eBay.
  4. Create the Ad and assign the eBay category to the Ad.

 

Listing Variations on eBay 

Variation listings allow you to provide all of the similar items in a single eBay Fixed Price listing to make it easier for the buyer to find the size, color, or other option that they would like to purchase. Without variation listings, each of the options must be submitted independently, creating a much more complicated landscape for the buyer to navigate when searching for an item. With variation listings, the buyer finds the product and then has the complete selection of all available options for that item. They can select the item directly instead of requiring additional searches and navigation to find the specific item they desire. 

Below are the steps to complete this task. For additional detailed information please visit the Using Variation Listings on eBay page.

  1. Place your items in a Variation Relationship.
  2. Enable your templates to accept variations either globally through your settings or individually through your templates.
  3. Create a Description Template for use with your Variation Listings.
  4. Ad a Schedule to your ad and post it to eBay.

 

Listing Custom Variations on eBay

In the case when eBay's item specifics do not adequately allow you to describe your items in a variation format eBay supports the capability of creating your own item specifics. With a simple configuration on your eBay settings, custom item specifics used with your relationships in ChannelAdvisor can be created automatically and listed to eBay in a variation format. 

Below are the steps to complete this task. For additional detailed information please visit the Using Automatic Item Specifics Creation for eBay Variation Listings page.

  1. Enable the Automatic Item Specifics creation for variations setting in your Marketplaces > eBay > Settings > eBay Settings > Listings configuration page.
  2. Place your items in an inventory Relationship.
  3. Enable your templates to accept variations either globally through your settings or individually through your templates.
  4. Create an Description Template for use with your Variation Listings.
  5. Ad a Schedule to your ad and post it to eBay.

 

Automatically Mapping Inventory Items to eBay Catalog Listings

Mapping your inventory to eBay's catalog can provide your listings with increased visibility and can improve the presentation of your listing. ChannelAdvisor offers a solution to allow you to automatically map your inventory to the correct catalog listing using a unique product identifier.

Below are the steps to complete this task. For additional detailed information please visit the Automatically Mapping Inventory Items to eBay Catalog Listings page.

  1. Include a product Identifier on your inventory items.
  2. Add a template tag of your Identifier to the Posting Template.
  3. Select the appropriate SKU mapping settings.
  4. Review your catalog mapping results.

 

Using eBay Auto Fitment

Using eBay's parts compatibility (Fitment) solution allows you to identify your items to buyers based on a vehicle's make, model and year. This will allow you to list one item one time that is compatible with many different vehicles. ChannelAdvisor supports this eBay functionality through a few simple configurations on your posting template.

Below are the methods avaialable to complete this task. For additional detailed information please visit the Supporting eBay Motors Fitment for Automotive Parts and Accessories page.

  • Method 1: Matching to an existing item in the catalog
  • Method 2: Defining the specifications of the products
  • Method 3: Listing each of the vehicles supported by the part

 

0
Your rating: None
0
Your rating: None