How To

Listing Your Products to Sears

Once you have completed the Setup Guide you will need to map the Marketplace Template in ChannelAdvisor. ChannelAdvisor Product Mapping Templates are used to define the product data that will be sent to the marketplace. The template will contain all the fields accepted by the Marketplace and will allow you to specify what inventory information should be sent for each product listing. 

 

Prerequisites


 

Video


Listing Your Sears Marketplace Products – In this video, you will learn how to use ChannelAdvisor to list products on the Sears Marketplace through ChannelAdvisor.

 

Tasks to Complete


  1. Mapping the Template
  2. Required Fields
  3. Template Strategies

 

Mapping the Template

Templates indicate to ChannelAdvisor what data from your inventory is to be used and how that data should be interpreted before being sent to the Marketplace. The template in effect translates your data according to your specifications to meet the restrictions and guidelines of the sites that you are selling on.

When you begin mapping your templates you will have four options to complete each template field. The option that works best for you will depend on how you have prepared your inventory for each sites data requirements. The more effort you put into preparing your inventory the easier it will be to complete the template mapping process. 

For detailed information on how to utilize templates in ChannelAdvisor please visit the Customizing Template Fields page of the Strategy and Support Center.

 

Required Fields

In order to list your products to the Sears marketplace you must provide data for the following required fields:

  • Brand Name *
  • Manufacturer Model Number *
  • Item Class **
  • Image URL #1
  • Short Description
  • Shipping Weight***
  • Standard Price
  • Title

Additionally, the Shipping Dimensions listed below must be provided. If it is not available, a value of "1" instead. These values are only considered if the item is over 108" in any direction.

  • Shipping Height
  • Shipping Length
  • Shipping Width

* Brand Name and Manufacturer Model Number are used to match to existing product listings on Sears. 
** Used to classify your product on Sears. Reference the Sears Listing Guidelines page for additional information.
*** All items must have a value for shipping weight of 0 or more.

 

Product Mapping Template Strategies

Below are some specifics on how to best map the Sears template in ChannelAdvisor to achieve the best listing results:

  1. Sears Item Class – The Item Class field is required to classify your product on the Sears Marketplace. Follow the steps below to successfully fulfill this listing requirement.

    • Reference the Sears Item Class spreadsheet (or download the Sears Item Class Commissions in your Sears Seller Portal).
    • Map the Item Class field in the Sears Product Mapping Template with an attribute or a lookup list that contains the  Content Item Class ID (the numeric value) from Sears.
  2. Title – Sears recommends that you do not include the brand name in your Product title. Sears will automatically add the brand name to the beginning of your product title.

  3. Descriptions – To optimize your listing result on Sears you should:

    • Provide a different value for the Long Description and Short Description. If you cannot provide a unique value for the Long Description field, leave it blank rather than duplicating the content from the Short Description.

    • Format the Long Description as a bulleted list of product details. You can use basic html including paragraph <p>, line breaks <br>, un/ordered lists <li>,<ol> and <ul>. 
  4. Shipping Dimensions – If you do not have shipping dimensions available and none of your items are over 108" long in any direction, you can set the Shipping Height, Shipping Width, and Shipping Length in the Product Mapping Template to Text and enter a value of 1.

 

Next Steps


Once you have completed the Setup Guide you will need to map the Marketplace Template in ChannelAdvisor. ChannelAdvisor Product Mapping Templates are used to define the product data that will be sent to the marketplace. The template will contain all the fields accepted by the Marketplace and will allow you to specify what inventory information should be sent for each product listing. 

 

Prerequisites


 

Video


Listing Your Sears Marketplace Products – In this video, you will learn how to use ChannelAdvisor to list products on the Sears Marketplace through ChannelAdvisor.

 

Tasks to Complete


  1. Mapping the Template
  2. Required Fields
  3. Template Strategies

 

Mapping the Template

Templates indicate to ChannelAdvisor what data from your inventory is to be used and how that data should be interpreted before being sent to the Marketplace. The template in effect translates your data according to your specifications to meet the restrictions and guidelines of the sites that you are selling on.

When you begin mapping your templates you will have four options to complete each template field. The option that works best for you will depend on how you have prepared your inventory for each sites data requirements. The more effort you put into preparing your inventory the easier it will be to complete the template mapping process. 

For detailed information on how to utilize templates in ChannelAdvisor please visit the Customizing Template Fields page of the Strategy and Support Center.

 

Required Fields

In order to list your products to the Sears marketplace you must provide data for the following required fields:

  • Brand Name *
  • Manufacturer Model Number *
  • Item Class **
  • Image URL #1
  • Short Description
  • Shipping Weight***
  • Standard Price
  • Title

Additionally, the Shipping Dimensions listed below must be provided. If it is not available, a value of "1" instead. These values are only considered if the item is over 108" in any direction.

  • Shipping Height
  • Shipping Length
  • Shipping Width

* Brand Name and Manufacturer Model Number are used to match to existing product listings on Sears. 
** Used to classify your product on Sears. Reference the Sears Listing Guidelines page for additional information.
*** All items must have a value for shipping weight of 0 or more.

 

Product Mapping Template Strategies

Below are some specifics on how to best map the Sears template in ChannelAdvisor to achieve the best listing results:

  1. Sears Item Class – The Item Class field is required to classify your product on the Sears Marketplace. Follow the steps below to successfully fulfill this listing requirement.

    • Reference the Sears Item Class spreadsheet (or download the Sears Item Class Commissions in your Sears Seller Portal).
    • Map the Item Class field in the Sears Product Mapping Template with an attribute or a lookup list that contains the  Content Item Class ID (the numeric value) from Sears.
  2. Title – Sears recommends that you do not include the brand name in your Product title. Sears will automatically add the brand name to the beginning of your product title.

  3. Descriptions – To optimize your listing result on Sears you should:

    • Provide a different value for the Long Description and Short Description. If you cannot provide a unique value for the Long Description field, leave it blank rather than duplicating the content from the Short Description.

    • Format the Long Description as a bulleted list of product details. You can use basic html including paragraph <p>, line breaks <br>, un/ordered lists <li>,<ol> and <ul>. 
  4. Shipping Dimensions – If you do not have shipping dimensions available and none of your items are over 108" long in any direction, you can set the Shipping Height, Shipping Width, and Shipping Length in the Product Mapping Template to Text and enter a value of 1.

 

Next Steps


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