How To

Marketplaces Recommended Inventory File Content

When listing to marketplaces you will be required to send the required data designated by each marketplace. The table below outlines the fields required for each marketplace. For a full list of fields that are required and accepted by each marketplace you will need to visit each site to obtain this information.

To learn about the various formats available to upload your inventory file into ChannelAdvisor as well as the methods available to deliver those files please visit the  Upload File Formats  and  File Delivery Methods  pages.

Note : In order to avoid issues with special characters when uploading inventory data into ChannelAdvisor, we recommend the file be encoded in UTF-8 before upload. This is easily accomplished by saving the file and selecting the option to save as UTF-8.

= Required

  = Conditionally Required

  = Highly Recommended

Field Name

Description

eBay

Amazon

Listing Guidelines

Rakuten.com

Listing Guidelines

Newegg

Listing Guidelines

Sears

Listing Guidelines

Action URLTrackable URL for the specific product offer. The URL should take the customer directly to the product detail page where they can purchase the item.N/A N/A  N/A  N/A  N/A  
BrandThe distinctive name or trademark under which the product is marketed.

N/A  

Category/ClassificationYour category hierarchy for this product, with a delimiter between levels, with no preceding or trailing delimiter. Use a delimiter other than the one separating fields in your feed. Note: Send only the primary category (most relevant, most descriptive) to which this product should be assigned. 

General Category

N/A  N/A
ConditionA classification of the condition of the product 

N/AN/A
HeightThe Height of the product
(Default values may be able to be set within the template)   
N/AN/A

Image File/Reference Image URLURL for image that represents the product offer. The URL must begin with http:// and end with the image file type extension (.gif, .jpg).

Length

The Length of the product 
(Default values may be able to be set within the template)

N/A N/A 

Long DescriptionText describing offered product. 

Character Limit = 2000

Basic HTML Permitted

Character Limit = 8000 

No HTML Permitted

Character Limit =  4000  

HTML Permitted

Character Limit = 5000 

Basic HTML Permitted

ManufacturerThe name of the company that created the product. (Not necessarily the same as the Brand) 

MPNManufacturer Part Number - A unique identifier assigned to a product by the manufacturer 

MSRPManufacturers Suggested Retail Price N/A
PriceThe regular price of the product offer. Do not include commas or dollar signs in this field. If there’s only one price value, please populate either CurrentPrice or both RegularPrice and CurrentPrice. 

Product FeaturesTechnical features of a product 

N/A N/A 
Product IDA standard, alphanumeric string that uniquely identifies the product. This could be a UPC or EAN. This is a required field if product-id-type is provided. 

Search Terms / KeywordsSearch keywords that will help customers locate your product 

N/A N/A 
SKU or Inventory Number or ModelA ID (number) used to uniqely identify a product, most often your SKU number or inventory tracking number. 

40 Character Limit

50 Character Limit

40 Character Limit

50 Character Limit

The following characters are not supported:
&, <, >, "
Stock StatusStock designates the quantity of products currently on-hand or if the product is in-stock. Use a numerical value to represent quantity in-stock; alternate designations include: In-Stock, Back-Order, Pre-Order, Out of Stock, Limited Quantity, Special Order, See Site 100 to represent 100 units in stock

Sub Category IDA site specific value used to determine where a product will be visible in a browse hierarchy 

Item Type

Browse Node ID (Amazon UK)

Category ID

Sub Category

Item Class

Title or Product NameConcise name of the offered product. Some sites limit this field so longer product names may be truncated on certain sites. 

WeightThe shipping weight in pounds of the products N/A N/A N/A 
WidthThe Width of the product
(Default values may be able to be set within the template)    
N/A N/A 

 

When listing to marketplaces you will be required to send the required data designated by each marketplace. The table below outlines the fields required for each marketplace. For a full list of fields that are required and accepted by each marketplace you will need to visit each site to obtain this information.

To learn about the various formats available to upload your inventory file into ChannelAdvisor as well as the methods available to deliver those files please visit the  Upload File Formats  and  File Delivery Methods  pages.

Note : In order to avoid issues with special characters when uploading inventory data into ChannelAdvisor, we recommend the file be encoded in UTF-8 before upload. This is easily accomplished by saving the file and selecting the option to save as UTF-8.

= Required

  = Conditionally Required

  = Highly Recommended

Field Name

Description

eBay

Amazon

Listing Guidelines

Rakuten.com

Listing Guidelines

Newegg

Listing Guidelines

Sears

Listing Guidelines

Action URLTrackable URL for the specific product offer. The URL should take the customer directly to the product detail page where they can purchase the item.N/A N/A  N/A  N/A  N/A  
BrandThe distinctive name or trademark under which the product is marketed.

N/A  

Category/ClassificationYour category hierarchy for this product, with a delimiter between levels, with no preceding or trailing delimiter. Use a delimiter other than the one separating fields in your feed. Note: Send only the primary category (most relevant, most descriptive) to which this product should be assigned. 

General Category

N/A  N/A
ConditionA classification of the condition of the product 

N/AN/A
HeightThe Height of the product
(Default values may be able to be set within the template)   
N/AN/A

Image File/Reference Image URLURL for image that represents the product offer. The URL must begin with http:// and end with the image file type extension (.gif, .jpg).

Length

The Length of the product 
(Default values may be able to be set within the template)

N/A N/A 

Long DescriptionText describing offered product. 

Character Limit = 2000

Basic HTML Permitted

Character Limit = 8000 

No HTML Permitted

Character Limit =  4000  

HTML Permitted

Character Limit = 5000 

Basic HTML Permitted

ManufacturerThe name of the company that created the product. (Not necessarily the same as the Brand) 

MPNManufacturer Part Number - A unique identifier assigned to a product by the manufacturer 

MSRPManufacturers Suggested Retail Price N/A
PriceThe regular price of the product offer. Do not include commas or dollar signs in this field. If there’s only one price value, please populate either CurrentPrice or both RegularPrice and CurrentPrice. 

Product FeaturesTechnical features of a product 

N/A N/A 
Product IDA standard, alphanumeric string that uniquely identifies the product. This could be a UPC or EAN. This is a required field if product-id-type is provided. 

Search Terms / KeywordsSearch keywords that will help customers locate your product 

N/A N/A 
SKU or Inventory Number or ModelA ID (number) used to uniqely identify a product, most often your SKU number or inventory tracking number. 

40 Character Limit

50 Character Limit

40 Character Limit

50 Character Limit

The following characters are not supported:
&, <, >, "
Stock StatusStock designates the quantity of products currently on-hand or if the product is in-stock. Use a numerical value to represent quantity in-stock; alternate designations include: In-Stock, Back-Order, Pre-Order, Out of Stock, Limited Quantity, Special Order, See Site 100 to represent 100 units in stock

Sub Category IDA site specific value used to determine where a product will be visible in a browse hierarchy 

Item Type

Browse Node ID (Amazon UK)

Category ID

Sub Category

Item Class

Title or Product NameConcise name of the offered product. Some sites limit this field so longer product names may be truncated on certain sites. 

WeightThe shipping weight in pounds of the products N/A N/A N/A 
WidthThe Width of the product
(Default values may be able to be set within the template)    
N/A N/A 

 

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