How To

Amazon Japan

 

The e-commerce market in Japan is approximately 11.2 trillion yen per year ( = $11 billion, 1 US$ = 100 yen) .   Amazon.co.jp is a popular e-commerce site in Japan which has 48 million unique visitors per month   (Source: comScore July 2012). Amazon operates 10 websites around the world, and amazon.co.jp accounts for 16% of total global  unique visitors to Amazon, which places the website 3rd in rank in terms of unique use (Source: Amazon public information).
 
 
Why Sell on Amazon Japan?
  1. Strong Brand and High-Quality Customer Base - Reach millions of new, higher income, customers selling your products on Amazon Japan.
  2. Trusted Platform - Amazon Japan is a trusted platform which runs on the same technology used for its large US marketplace - Amazon.com. 
  3. Similar Marketplace Experience  - If you are already selling on an Amazon marketplace, getting up and running on Amazon Japan involves the same steps and familiar order flow.  You simply pack and ship your items to the customer when an order is placed and  Amazon transfers payments to you.
  4. English Version of Seller Central and Reports - Amazon.co.jp enables you to switch to an English version of your Seller Central account to manage your FBA business in Japan. In addition to English versions of Japanese help content, reports, and inventory management, English e-mail correspondence and Seller Support are also available.
  5. Professional Selling in Japan! - Amazon has a good resource site for international sellers -  Selling on Amazon.co.jp
  6. Selling Categories Supported:
Amazon Japan offers many of the same selling categories that are available in the US and UK such as clothing and shoes, toys, home & garden, consumer electronics, auto and health & beauty. Please refer to the ChannelAdvisor  Amazon Category page to see the categories supported in each Amazon selling locale. Selling fees can be seen on the resource site - Selling on Amazon.co.jp: Pricing
 

Requirements for Selling on Amazon Japan:

The following information is provided by the  Selling on Amazon.co.jp  summary document:

  • Listings must be translated into Japanese. Both ChannelAdvisor and Amazon are able to offer suggestions for partnering companies who can provide this service. Please see the ChannelAdvisor page Selling Internationally 
  • You will provide appropriate customer service in Japanese.
  • You will provide customers with a local return address within the country of the Amazon  marketplace website or offer them free shipment for returns.
  • You agree to list yourself as importer/consignee and will not mention Amazon as the  importer/consignee.
  • You agree to pay, if applicable, any and all taxes (including but not limited to consumption tax,  and custom duties), imposed on each order and shipment, and that no customer shall be responsible for paying such tax for orders placed on Amazon.co.jp upon delivery. 
  • You confirm and understand that by having goods and making sales in Japan, you may be liable to  tax obligations and that you are solely obligated to comply with all such obligations and Amazon  can not provide any assistance with your compliance obligations.
  • Items prohibited by Japanese law may not be sold on Amazon.co.jp.
  • Like a UPC code in the US and an EAN in Europe, a JAN code may be required for listing.
  • If you find these requirements obstacles to starting a business in Japan, you may use an agent to assist you.  If it is hard for you to find an agent yourself, please consult with Amazon for more information. ChannelAdvisor will be able to provide you a contact at Amazon Japan. 

 

Opening an Account and Fee Structure:

Register to sell on Amazon Japan


Fulfillment by Amazon:

According to Amazon (February Amazon Japan K.K., 2014: Seller Survey) 86.4% of sellers said that "Sales have improved after converting them to sell via FBA". Amazon offers FBA services in Japan. Please refer to the resource site Selling on Amazon.co.jp:FBA  for more information about services and rates.


Resources:


Please note, most browsers (e.g. Chrome) offer a plug-in that will allow you to translate webpages from Japanese to English.

 

The e-commerce market in Japan is approximately 11.2 trillion yen per year ( = $11 billion, 1 US$ = 100 yen) .   Amazon.co.jp is a popular e-commerce site in Japan which has 48 million unique visitors per month   (Source: comScore July 2012). Amazon operates 10 websites around the world, and amazon.co.jp accounts for 16% of total global  unique visitors to Amazon, which places the website 3rd in rank in terms of unique use (Source: Amazon public information).
 
 
Why Sell on Amazon Japan?
  1. Strong Brand and High-Quality Customer Base - Reach millions of new, higher income, customers selling your products on Amazon Japan.
  2. Trusted Platform - Amazon Japan is a trusted platform which runs on the same technology used for its large US marketplace - Amazon.com. 
  3. Similar Marketplace Experience  - If you are already selling on an Amazon marketplace, getting up and running on Amazon Japan involves the same steps and familiar order flow.  You simply pack and ship your items to the customer when an order is placed and  Amazon transfers payments to you.
  4. English Version of Seller Central and Reports - Amazon.co.jp enables you to switch to an English version of your Seller Central account to manage your FBA business in Japan. In addition to English versions of Japanese help content, reports, and inventory management, English e-mail correspondence and Seller Support are also available.
  5. Professional Selling in Japan! - Amazon has a good resource site for international sellers -  Selling on Amazon.co.jp
  6. Selling Categories Supported:
Amazon Japan offers many of the same selling categories that are available in the US and UK such as clothing and shoes, toys, home & garden, consumer electronics, auto and health & beauty. Please refer to the ChannelAdvisor  Amazon Category page to see the categories supported in each Amazon selling locale. Selling fees can be seen on the resource site - Selling on Amazon.co.jp: Pricing
 

Requirements for Selling on Amazon Japan:

The following information is provided by the  Selling on Amazon.co.jp  summary document:

  • Listings must be translated into Japanese. Both ChannelAdvisor and Amazon are able to offer suggestions for partnering companies who can provide this service. Please see the ChannelAdvisor page Selling Internationally 
  • You will provide appropriate customer service in Japanese.
  • You will provide customers with a local return address within the country of the Amazon  marketplace website or offer them free shipment for returns.
  • You agree to list yourself as importer/consignee and will not mention Amazon as the  importer/consignee.
  • You agree to pay, if applicable, any and all taxes (including but not limited to consumption tax,  and custom duties), imposed on each order and shipment, and that no customer shall be responsible for paying such tax for orders placed on Amazon.co.jp upon delivery. 
  • You confirm and understand that by having goods and making sales in Japan, you may be liable to  tax obligations and that you are solely obligated to comply with all such obligations and Amazon  can not provide any assistance with your compliance obligations.
  • Items prohibited by Japanese law may not be sold on Amazon.co.jp.
  • Like a UPC code in the US and an EAN in Europe, a JAN code may be required for listing.
  • If you find these requirements obstacles to starting a business in Japan, you may use an agent to assist you.  If it is hard for you to find an agent yourself, please consult with Amazon for more information. ChannelAdvisor will be able to provide you a contact at Amazon Japan. 

 

Opening an Account and Fee Structure:

Register to sell on Amazon Japan


Fulfillment by Amazon:

According to Amazon (February Amazon Japan K.K., 2014: Seller Survey) 86.4% of sellers said that "Sales have improved after converting them to sell via FBA". Amazon offers FBA services in Japan. Please refer to the resource site Selling on Amazon.co.jp:FBA  for more information about services and rates.


Resources:


Please note, most browsers (e.g. Chrome) offer a plug-in that will allow you to translate webpages from Japanese to English.

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