How To

Amazon Mexico

The e-commerce market in Mexico grew 50% in 2013 and 32% in 2014, and its double-digit growth is expected to continue in 2015 with an expected 30% increase. Still, Mexico’s overall e-commerce market is just 1.5% of its overall retail sales, which should come in at around $368.6 billion in 2015. In the ChannelAdvisor 2015 Online Retail Survey, U.S. respondents listed Latin America as the second most-popular destination for international orders, behind only the U.K. 

With its capital investments, catalog breadth and expertise in e-commerce, Amazon has a good chance of helping power the growth of online sales and partnering with this e-commerce powerhouse is a good strategy. Through the development of its fulfillment network (Amazon FBA), Amazon has simplified the logistics of selling internationally. Amazon’s extensive catalog and expertise in e-commerce will likely resonate well with Latin-American consumers, and we see this as a great opportunity for retailers and branded manufacturers to enter this market.

Use ChannelAdvisor's Add a New Country utility to get started quickly.

 

 

Why Sell on Amazon Mexico?


  1. Strong Brand and Growing Customer Base – Reach millions of new customers selling your products on Amazon Mexico.
  2. Trusted Platform – Amazon Mexico is a trusted platform which runs on the same technology used for its large US marketplace – Amazon.com. 
  3. Similar Marketplace Experience – If you are already selling on an Amazon marketplace, getting up and running on Amazon Mexico involves the same steps and familiar order flow. You simply pack and ship your items to the customer when an order is placed and Amazon transfers payments to you.
  4. Translated Listings – While Amazon recommends that listings are translated, they will allow listings in English during the initial launch period.
  5. Selling Categories Supported: Baby, Beauty, Camera, Consumer Electronics, Health & Personal Care, Home & Garden, Home Improvements, Lighting, Office Products, Software & Video Games, Sports, Watches and Wireless.

For more information about selling on Amazon Mexico please visit Amazon's page – Preparing to Sell on Amazon Mexico.

 

Requirements for Selling on Amazon Mexico


  • What can be sold – Sellers are responsible for ensuring that the products they list on Amazon.com.mx comply with all applicable laws and regulations. Please note that certain requirements (e.g., labeling requirements, ingredient restrictions, etc.) may differ between the U.S. and Mexico. Also, certain categories are not currently supported on Amazon.com.mx (e.g., Apparel & Shoes).
  • Translation – While initial listing during the launch of Amazon Mexico will be allowed in English, Amazon recommends that listings are translated into Spanish. Both ChannelAdvisor and Amazon are able to offer suggestions for partnering companies who can provide this service. Please see the ChannelAdvisor page Selling Internationally .
  • Customer Support – To sell on Amazon.com.mx, you are required to provide customer support in Spanish. You can provide it yourself, or take advantage of FBA.
  • Returns – When listing in an international marketplace, you must either (1) provide customers with a local return address within the country of their Amazon marketplace website or (2) offer them free shipment for returns. When you choose FBA, Amazon will handle local returns on your behalf.
  • Bank Account – If you already sell on Amazon in either the United States or Canada, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in either the United States or Canada, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country supported by ACCS. Learn more about ACCS 
  • FBA – Mexican FBA inventory is separate from your US inventory. FBA inventory in the US or Canada cannot be used to fulfill orders originating from Amazon Mexico. Using FBA in Mexico will require importing your products to a Mexico Amazon Fulfillment Center.

 

Getting Set Up to Sell on Amazon Mexico


  1. Open an Amazon Mexico account with Amazon. Contact Amazon to open an account. The new account may be a standalone account or an account that is part of Amazon's new North America Unified Account. The simplest way to verify if an account is enabled with the North America Unified Account is to check if the marketplace switcher is available in the header of your Seller Central homepage. If your account is not yet enabled, contact your Amazon Services Sales or Onboarding representative for more information. Please note that you will not see Amazon.com.mx in the drop down menu in Seller Central or be able to access Mexico Seller Central until the Amazon platform has publicly launched
  2. In ChannelAdvisor: 
    1. Go to My Account > Utilities > Add New CountryThis will help establish a new posting account and transfer account settings to speed up your implementation.
    2. Export your product data from your current account, adjust pricing to Mexican Pesos, then upload to the new Mexico account.
    3. Follow the Amazon Setup Guide to configure your Amazon Mexico settings.
    4. (Optional) Set up your account for inventory pooling.
    5. Configure your Amazon Mexico seller settings and map your inventory to the Amazon Mexico template.
  3. Activate your ChannelAdvisor Amazon integration, select the categories you wish to sell in and map your Common and category-specific template as you would for any of your other Amazon locales.
    1. Translated Listings – While Amazon recommends that listings are translated, they will allow listings in English during the initial launch period. 
    2. ASINs – ASINs on Amazon.com.mx may not always correspond to the same ASINs on Amazon.com or other marketplaces. If you are matching your inventory to listings on Amazon.com.mx, it is important that you search by product description or UPC rather than ASIN.

 

Fulfillment and Fulfillment by Amazon (FBA)


Whether you plan to fulfill orders with FBA or a third-party fulfillment provider, you'll need to understand your obligations in the import/export process. Amazon cannot act as your importer or exporter of record and cannot make these arrangements for you. Although you may want to handle some or all of these import/export steps yourself, it can be easier to hire a logistics provider, such as a shipping provider, customs broker, or a freight forwarder, to handle the process for you.

An alternative to fulfilling your own international orders is to use Fulfillment by Amazon (FBA). Mexican FBA inventory is separate from your US inventory. Using FBA in Mexico will require importing your products to a Mexico Amazon Fulfillment Center. You will act as the exporter of record in the United States and the importer of record in Mexico, and must comply with all laws and regulations of the source and destination countries. This includes having your shipment delivered duty paid (DDP) in order for the Amazon fulfillment center in Mexico to accept it.

When you use FBA, Amazon will provide 24-hour customer support on your behalf in the local language of the relevant marketplace. For many sellers, this feature of FBA is critical to selling in international marketplaces successfully. With local language customer support already included in FBA, you can provide your customers with Amazon’s customer service, and you can focus on growing and managing your business.

 

Resources


The e-commerce market in Mexico grew 50% in 2013 and 32% in 2014, and its double-digit growth is expected to continue in 2015 with an expected 30% increase. Still, Mexico’s overall e-commerce market is just 1.5% of its overall retail sales, which should come in at around $368.6 billion in 2015. In the ChannelAdvisor 2015 Online Retail Survey, U.S. respondents listed Latin America as the second most-popular destination for international orders, behind only the U.K. 

With its capital investments, catalog breadth and expertise in e-commerce, Amazon has a good chance of helping power the growth of online sales and partnering with this e-commerce powerhouse is a good strategy. Through the development of its fulfillment network (Amazon FBA), Amazon has simplified the logistics of selling internationally. Amazon’s extensive catalog and expertise in e-commerce will likely resonate well with Latin-American consumers, and we see this as a great opportunity for retailers and branded manufacturers to enter this market.

Use ChannelAdvisor's Add a New Country utility to get started quickly.

 

 

Why Sell on Amazon Mexico?


  1. Strong Brand and Growing Customer Base – Reach millions of new customers selling your products on Amazon Mexico.
  2. Trusted Platform – Amazon Mexico is a trusted platform which runs on the same technology used for its large US marketplace – Amazon.com. 
  3. Similar Marketplace Experience – If you are already selling on an Amazon marketplace, getting up and running on Amazon Mexico involves the same steps and familiar order flow. You simply pack and ship your items to the customer when an order is placed and Amazon transfers payments to you.
  4. Translated Listings – While Amazon recommends that listings are translated, they will allow listings in English during the initial launch period.
  5. Selling Categories Supported: Baby, Beauty, Camera, Consumer Electronics, Health & Personal Care, Home & Garden, Home Improvements, Lighting, Office Products, Software & Video Games, Sports, Watches and Wireless.

For more information about selling on Amazon Mexico please visit Amazon's page – Preparing to Sell on Amazon Mexico.

 

Requirements for Selling on Amazon Mexico


  • What can be sold – Sellers are responsible for ensuring that the products they list on Amazon.com.mx comply with all applicable laws and regulations. Please note that certain requirements (e.g., labeling requirements, ingredient restrictions, etc.) may differ between the U.S. and Mexico. Also, certain categories are not currently supported on Amazon.com.mx (e.g., Apparel & Shoes).
  • Translation – While initial listing during the launch of Amazon Mexico will be allowed in English, Amazon recommends that listings are translated into Spanish. Both ChannelAdvisor and Amazon are able to offer suggestions for partnering companies who can provide this service. Please see the ChannelAdvisor page Selling Internationally .
  • Customer Support – To sell on Amazon.com.mx, you are required to provide customer support in Spanish. You can provide it yourself, or take advantage of FBA.
  • Returns – When listing in an international marketplace, you must either (1) provide customers with a local return address within the country of their Amazon marketplace website or (2) offer them free shipment for returns. When you choose FBA, Amazon will handle local returns on your behalf.
  • Bank Account – If you already sell on Amazon in either the United States or Canada, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in either the United States or Canada, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country supported by ACCS. Learn more about ACCS 
  • FBA – Mexican FBA inventory is separate from your US inventory. FBA inventory in the US or Canada cannot be used to fulfill orders originating from Amazon Mexico. Using FBA in Mexico will require importing your products to a Mexico Amazon Fulfillment Center.

 

Getting Set Up to Sell on Amazon Mexico


  1. Open an Amazon Mexico account with Amazon. Contact Amazon to open an account. The new account may be a standalone account or an account that is part of Amazon's new North America Unified Account. The simplest way to verify if an account is enabled with the North America Unified Account is to check if the marketplace switcher is available in the header of your Seller Central homepage. If your account is not yet enabled, contact your Amazon Services Sales or Onboarding representative for more information. Please note that you will not see Amazon.com.mx in the drop down menu in Seller Central or be able to access Mexico Seller Central until the Amazon platform has publicly launched
  2. In ChannelAdvisor: 
    1. Go to My Account > Utilities > Add New CountryThis will help establish a new posting account and transfer account settings to speed up your implementation.
    2. Export your product data from your current account, adjust pricing to Mexican Pesos, then upload to the new Mexico account.
    3. Follow the Amazon Setup Guide to configure your Amazon Mexico settings.
    4. (Optional) Set up your account for inventory pooling.
    5. Configure your Amazon Mexico seller settings and map your inventory to the Amazon Mexico template.
  3. Activate your ChannelAdvisor Amazon integration, select the categories you wish to sell in and map your Common and category-specific template as you would for any of your other Amazon locales.
    1. Translated Listings – While Amazon recommends that listings are translated, they will allow listings in English during the initial launch period. 
    2. ASINs – ASINs on Amazon.com.mx may not always correspond to the same ASINs on Amazon.com or other marketplaces. If you are matching your inventory to listings on Amazon.com.mx, it is important that you search by product description or UPC rather than ASIN.

 

Fulfillment and Fulfillment by Amazon (FBA)


Whether you plan to fulfill orders with FBA or a third-party fulfillment provider, you'll need to understand your obligations in the import/export process. Amazon cannot act as your importer or exporter of record and cannot make these arrangements for you. Although you may want to handle some or all of these import/export steps yourself, it can be easier to hire a logistics provider, such as a shipping provider, customs broker, or a freight forwarder, to handle the process for you.

An alternative to fulfilling your own international orders is to use Fulfillment by Amazon (FBA). Mexican FBA inventory is separate from your US inventory. Using FBA in Mexico will require importing your products to a Mexico Amazon Fulfillment Center. You will act as the exporter of record in the United States and the importer of record in Mexico, and must comply with all laws and regulations of the source and destination countries. This includes having your shipment delivered duty paid (DDP) in order for the Amazon fulfillment center in Mexico to accept it.

When you use FBA, Amazon will provide 24-hour customer support on your behalf in the local language of the relevant marketplace. For many sellers, this feature of FBA is critical to selling in international marketplaces successfully. With local language customer support already included in FBA, you can provide your customers with Amazon’s customer service, and you can focus on growing and managing your business.

 

Resources


0
Your rating: None
0
Your rating: None