How To

Product Categorizer

Amazon requests specific information about a product in order to better classify it on their Marketplace. The more descriptive you are about your products, the more likely they will appear in Search or Browse results on Amazon. Most buyers use a combination of Search and Browse to locate the products they want to purchase. As a retailer, your job is to make sure that your product is as visible as possible during the searching and browsing experience to maximize the chance for a sale!

This page covers:

 

Amazon Browse


Good browse placement is obtained by having your product show up as the buyer navigates through the browse structure on Amazon. Typically, this is the area on the left side of the Amazon Marketplace screen. For example, the buyer may start by looking for "Men's Shoes", then further refines by browsing for "Running Shoes" and then further refine their browse by brand "Nike" and then further refine by "size".

The Item Type Keyword field (or Browse Node ID for all non-US Amazon locales) is primarily used for this browse classification, however other fields, including Product Type, Style Keywords, Target Audience, Used For, and Subject Context , may provide additional detail and contribute to the browse structure within Amazon.  The specific values accepted by Amazon are defined within the Amazon Browse Tree Guide (BTG) for each category.

 

ChannelAdvisor's Product Categorizer Feature


Classifying your products with the correct Item Type Keyword (for US Amazon Marketplaces) or Browse Node ID (for Non-US Amazon Marketplaces) can be a time consuming task. ChannelAdvisor has developed a feature – the Categorizer – that helps you identify and associate your products with Amazon's specific list of browsable classification values.

The feature scans your inventory, submits the information to Amazon who returns a suggested value for the classification fields. The information that is returned is determined completely by Amazon based on the UPC (or Item Title if UPC not given) you provide in your inventory.  We submit the UPC first, and if Amazon does not return a classification value, we will then send the Item Title information to get a match.  

ChannelAdvisor relies on the information you supply in order to make suggestions for values that you could provide to Amazon. These suggestions are reviewed by you prior to being sent Amazon. Note: ChannelAdvisor will never send the data we suggest to Amazon without your consent.

 

Retriggering Categorization Checks Based on Amazon's Recommendations


Amazon makes changes to their catalog structure, sometimes daily, and updates their Browse Tree Guide (BTG). Since manually keeping up with changes to a BTG is not possible, Amazon issues Insights for your products to indicate a potential issue with the product's classification. They will issue a warning in your Amazon Insights when the classification (controlled via the Item Type Keyword or Browse Node ID) is (1) missing (2) invalid or (3) not at the most specific and lowest level possible.

ChannelAdvisor has a feature to make your Amazon Insights ("old" Insights view) more actionable by viewing suggested improvements to your product categorization. A setting will control if you wish to allow ChannelAdvisor to monitor for categorization recommendations and to run these products through the Categorizer Feature described above to produce a suggested classification value for your product.

  1. Visit your Amazon > Settings and view the Insight Actions setting.
  2. Enable the feature Run Product Categorization based on Insights to run your products through the Categorizer and view a suggested, improved, value for your product.

 

Tasks to Complete


 

Enabling the Categorizer:

  1. Go to Marketplaces > Amazon > Settings.
  2. Click Edit within the Feed Information Section.
  3. Set Inventory Review Enabled to Yes to enable the Categorizer.

 

Reviewing the Results:

  1. Navigate to Marketplaces > Amazon > Products > Product Status and click on Errors.
  2. Locate the error titled Categorizer Results for Amazon and click on the number of errors associated with it.
  3. Click on the hyperlink Click Here to Review and Accept or Reject the Results and you will be directed to a page to review and confirm, edit, or reject the suggestions.

When ChannelAdvisor has scanned your products and has suggestions for your review, they will appear on the Marketplaces > Amazon > Products > Product Status > Errors view. The suggestions are presented under the error title Categorizer Results for Amazon. You will be directed to a page to review and confirm the suggestions, reject the suggestions or edit them to keep your original product information. Each suggestion is rated with high, medium, or low confidence and can be overridden if you feel it is inaccurate.

  1. To edit or override a suggestion, simply choose the item or items that you wish to edit using the checkboxes and then select the Edit option. You will then be able to type in your adjusted values and save your changes. If you prefer to work on a much larger set of items at a time, the results can be exported for editing and then uploaded using the inventory upload spreadsheet.

Amazon requests specific information about a product in order to better classify it on their Marketplace. The more descriptive you are about your products, the more likely they will appear in Search or Browse results on Amazon. Most buyers use a combination of Search and Browse to locate the products they want to purchase. As a retailer, your job is to make sure that your product is as visible as possible during the searching and browsing experience to maximize the chance for a sale!

This page covers:

 

Amazon Browse


Good browse placement is obtained by having your product show up as the buyer navigates through the browse structure on Amazon. Typically, this is the area on the left side of the Amazon Marketplace screen. For example, the buyer may start by looking for "Men's Shoes", then further refines by browsing for "Running Shoes" and then further refine their browse by brand "Nike" and then further refine by "size".

The Item Type Keyword field (or Browse Node ID for all non-US Amazon locales) is primarily used for this browse classification, however other fields, including Product Type, Style Keywords, Target Audience, Used For, and Subject Context , may provide additional detail and contribute to the browse structure within Amazon.  The specific values accepted by Amazon are defined within the Amazon Browse Tree Guide (BTG) for each category.

 

ChannelAdvisor's Product Categorizer Feature


Classifying your products with the correct Item Type Keyword (for US Amazon Marketplaces) or Browse Node ID (for Non-US Amazon Marketplaces) can be a time consuming task. ChannelAdvisor has developed a feature – the Categorizer – that helps you identify and associate your products with Amazon's specific list of browsable classification values.

The feature scans your inventory, submits the information to Amazon who returns a suggested value for the classification fields. The information that is returned is determined completely by Amazon based on the UPC (or Item Title if UPC not given) you provide in your inventory.  We submit the UPC first, and if Amazon does not return a classification value, we will then send the Item Title information to get a match.  

ChannelAdvisor relies on the information you supply in order to make suggestions for values that you could provide to Amazon. These suggestions are reviewed by you prior to being sent Amazon. Note: ChannelAdvisor will never send the data we suggest to Amazon without your consent.

 

Retriggering Categorization Checks Based on Amazon's Recommendations


Amazon makes changes to their catalog structure, sometimes daily, and updates their Browse Tree Guide (BTG). Since manually keeping up with changes to a BTG is not possible, Amazon issues Insights for your products to indicate a potential issue with the product's classification. They will issue a warning in your Amazon Insights when the classification (controlled via the Item Type Keyword or Browse Node ID) is (1) missing (2) invalid or (3) not at the most specific and lowest level possible.

ChannelAdvisor has a feature to make your Amazon Insights ("old" Insights view) more actionable by viewing suggested improvements to your product categorization. A setting will control if you wish to allow ChannelAdvisor to monitor for categorization recommendations and to run these products through the Categorizer Feature described above to produce a suggested classification value for your product.

  1. Visit your Amazon > Settings and view the Insight Actions setting.
  2. Enable the feature Run Product Categorization based on Insights to run your products through the Categorizer and view a suggested, improved, value for your product.

 

Tasks to Complete


 

Enabling the Categorizer:

  1. Go to Marketplaces > Amazon > Settings.
  2. Click Edit within the Feed Information Section.
  3. Set Inventory Review Enabled to Yes to enable the Categorizer.

 

Reviewing the Results:

  1. Navigate to Marketplaces > Amazon > Products > Product Status and click on Errors.
  2. Locate the error titled Categorizer Results for Amazon and click on the number of errors associated with it.
  3. Click on the hyperlink Click Here to Review and Accept or Reject the Results and you will be directed to a page to review and confirm, edit, or reject the suggestions.

When ChannelAdvisor has scanned your products and has suggestions for your review, they will appear on the Marketplaces > Amazon > Products > Product Status > Errors view. The suggestions are presented under the error title Categorizer Results for Amazon. You will be directed to a page to review and confirm the suggestions, reject the suggestions or edit them to keep your original product information. Each suggestion is rated with high, medium, or low confidence and can be overridden if you feel it is inaccurate.

  1. To edit or override a suggestion, simply choose the item or items that you wish to edit using the checkboxes and then select the Edit option. You will then be able to type in your adjusted values and save your changes. If you prefer to work on a much larger set of items at a time, the results can be exported for editing and then uploaded using the inventory upload spreadsheet.
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