How To

Selling on Bluefly

Bluefly was the original online off-price fashion retailer of scale in the US. Their mix of European designer and American contemporary brands attracts a highly desirable fashion consumer. Bluefly launched a fashion marketplace in 2014 that has achieved remarkable growth in a short period of time – now representing over 30% of orders on a daily basis – and has allowed the company to grow beyond fashion into home, beauty and kids verticals as well as into full-price current season products.

Bluefly attracts a highly desirable customer – 35 years old, urban, single with $140k household income. Their customer is also very engaged in fashion. Their marketplace platform is a great opportunity for brands and retailers to get their products in front of this consumer.

 

What Categories Does Bluefly Offer?


Bluefly offers a wide variety of product categories. Their best selling categories are apparel and accessories. However, sellers are open to list in the following categories:

  • Apparel
  • Accessories
  • Beauty
  • Home
  • Kids

 

How Does ChannelAdvisor Work with Bluefly?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Bluefly's Format – Bluefly, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Bluefly's product fields simple by providing a template for communicating your inventory data in the preferred format to Bluefly.
     
  • ChannelAdvisor Sends Your Listings to Bluefly – Once you have completed your inventory mapping you are ready to list products on Bluefly. You will activate your integration between ChannelAdvisor and Bluefly and we will begin sending files to Bluefly with your product details, prices and quantity available to sell.
     
  • Customers Purchase Your Products on Bluefly – Now that your products are showing on the Bluefly marketplace, you should start to see sales. Bluefly will handle all aspects of customer payment processing and fraud prevention.
     
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Bluefly – After you have fulfilled an order, ChannelAdvisor will send a shipping confirmation to Bluefly on your behalf. This will mark the order as shipped in Bluefly and does not require additional input from you.

 

How Do I Get Started?


Getting started with Bluefly is easy and ChannelAdvisor can help you along the way with this process.

  • Please make sure you meet the following Bluefly requirement:
    • Fashion or lifestyle brand in the designer or contemporary fashion space with a minimum of 50 products and an AUV of roughly $100+.
  • If you are interested in becoming a Bluefly seller, please email aniza.lall@bluefly.com
  • Bluefly is supported in the following ChannelAdvisor posting locale:
    • United States
    • If you do not have a US ChannelAdvisor account, please look to the Add a New Country page for instructions.
  • If Bluefly doesn’t display in Marketplaces > Add Marketplace, contact your ChannelAdvisor Sales Representative to request access to the Bluefly ChannelAdvisor integration.

Follow the Getting Started with Bluefly Guide .

Bluefly was the original online off-price fashion retailer of scale in the US. Their mix of European designer and American contemporary brands attracts a highly desirable fashion consumer. Bluefly launched a fashion marketplace in 2014 that has achieved remarkable growth in a short period of time – now representing over 30% of orders on a daily basis – and has allowed the company to grow beyond fashion into home, beauty and kids verticals as well as into full-price current season products.

Bluefly attracts a highly desirable customer – 35 years old, urban, single with $140k household income. Their customer is also very engaged in fashion. Their marketplace platform is a great opportunity for brands and retailers to get their products in front of this consumer.

 

What Categories Does Bluefly Offer?


Bluefly offers a wide variety of product categories. Their best selling categories are apparel and accessories. However, sellers are open to list in the following categories:

  • Apparel
  • Accessories
  • Beauty
  • Home
  • Kids

 

How Does ChannelAdvisor Work with Bluefly?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Bluefly's Format – Bluefly, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Bluefly's product fields simple by providing a template for communicating your inventory data in the preferred format to Bluefly.
     
  • ChannelAdvisor Sends Your Listings to Bluefly – Once you have completed your inventory mapping you are ready to list products on Bluefly. You will activate your integration between ChannelAdvisor and Bluefly and we will begin sending files to Bluefly with your product details, prices and quantity available to sell.
     
  • Customers Purchase Your Products on Bluefly – Now that your products are showing on the Bluefly marketplace, you should start to see sales. Bluefly will handle all aspects of customer payment processing and fraud prevention.
     
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Bluefly – After you have fulfilled an order, ChannelAdvisor will send a shipping confirmation to Bluefly on your behalf. This will mark the order as shipped in Bluefly and does not require additional input from you.

 

How Do I Get Started?


Getting started with Bluefly is easy and ChannelAdvisor can help you along the way with this process.

  • Please make sure you meet the following Bluefly requirement:
    • Fashion or lifestyle brand in the designer or contemporary fashion space with a minimum of 50 products and an AUV of roughly $100+.
  • If you are interested in becoming a Bluefly seller, please email aniza.lall@bluefly.com
  • Bluefly is supported in the following ChannelAdvisor posting locale:
    • United States
    • If you do not have a US ChannelAdvisor account, please look to the Add a New Country page for instructions.
  • If Bluefly doesn’t display in Marketplaces > Add Marketplace, contact your ChannelAdvisor Sales Representative to request access to the Bluefly ChannelAdvisor integration.

Follow the Getting Started with Bluefly Guide .

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