How To

Selling on Rakuten.de

Rakuten.de is one of the leading German marketplaces with a diverse portfolio of products. They are part of the Rakuten network of marketplaces (Rakuten Ichiba in Japan, Rakuten.com/Buy.com in the US, etc). 7.200 retailers are actively selling on that channel, offering 22 million products.

Buyers have a distinctive shopping experience by browsing through different shops and completing their shopping in one single checkout. Rakutens' marketing tools like the customer loyalty programm Superpunkte helps tying buyers to the marketplace – which in return helps sellers.

When selling on Rakuten.de you will be able to:

  • Gain access to a new market and grow your sales with a greater exposure.
  • List without paying listing fees. You only pay a sales commission at a competitive rate.
  • Display your brand in a dedicated individually designed storefront and on the Rakuten portal.
  • Benefit from Rakutens customer loyalty program Superpunkte and the unique Shopping mall concept.
 

Is selling on Rakuten.de a Good Fit?


If you are considering selling on the Rakuten.de marketplace please be aware of these important requirements:

1. Business residence in Germany – You have to have a business residence in Germany plus a German bank account and Sales Tax Identification Number.

2. Official language is German – The official language on Rakuten.de is German. This means you need to provide all customer-facing text, e.g. titles, descriptions etc. in German. Your customer service team should also be able to deal with customer requests in German.

3. Products must be listed in EURO – All listings on Rakuten.de must be listed in Euro. You will also be paid by Rakuten.de in Euro.

4. Some categories require EAN – Rakuten.de offers to list for reduced fees in some categories. But a few of them require you to provide an EAN for your products to take advantage of that discount.


What Categories Does Rakuten.de Offer?


Rakuten.de offers a wide variety of product categories, including:

  • Beauty & Wellness
  • Home & Garden
  • DIY
  • Furniture, Living & Lifestyle
  • Food & Beverages
  • Consumer Electronics

How Does ChannelAdvisor Work with Rakuten.de?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Rakuten.de's Format – Rakuten.de, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Rakuten.de's product fields simple by providing a template to communicate your inventory data in the preferred format to Rakuten.de. 
     
  • ChannelAdvisor Sends Your Listings to Rakuten.de – Once you have completed your inventory mapping you are ready to list products on Rakuten.de. You will activate your integration between ChannelAdvisor and Rakuten.de and we will begin sending files to Rakuten.de with your product details and quantity.
     
  • Customers Purchase Your Products on Rakuten.de – Now that your products are showing on the Rakuten.de marketplace, you should start to see sales almost immediately.
     
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Rakuten.de – After you have fulfilled an order by supplying tracking and carrier information (or issued a refund), ChannelAdvisor notifies Rakuten.de on your behalf. This will mark the order as shipped on the Rakuten.de site.

How Do I Get Started?


Getting started with Rakuten.de is easy and ChannelAdvisor can help you along the way with this process. Begin by following these steps:

  1. Request a seller account on the Rakuten.de marketplace by filling out the registration form (in German only).
  2. If you don't already have one request from ChannelAdvisor support a DE posting account .
  3. Follow the steps in the ChannelAdvisor Getting Started Guide .

 

Rakuten.de is one of the leading German marketplaces with a diverse portfolio of products. They are part of the Rakuten network of marketplaces (Rakuten Ichiba in Japan, Rakuten.com/Buy.com in the US, etc). 7.200 retailers are actively selling on that channel, offering 22 million products.

Buyers have a distinctive shopping experience by browsing through different shops and completing their shopping in one single checkout. Rakutens' marketing tools like the customer loyalty programm Superpunkte helps tying buyers to the marketplace – which in return helps sellers.

When selling on Rakuten.de you will be able to:

  • Gain access to a new market and grow your sales with a greater exposure.
  • List without paying listing fees. You only pay a sales commission at a competitive rate.
  • Display your brand in a dedicated individually designed storefront and on the Rakuten portal.
  • Benefit from Rakutens customer loyalty program Superpunkte and the unique Shopping mall concept.
 

Is selling on Rakuten.de a Good Fit?


If you are considering selling on the Rakuten.de marketplace please be aware of these important requirements:

1. Business residence in Germany – You have to have a business residence in Germany plus a German bank account and Sales Tax Identification Number.

2. Official language is German – The official language on Rakuten.de is German. This means you need to provide all customer-facing text, e.g. titles, descriptions etc. in German. Your customer service team should also be able to deal with customer requests in German.

3. Products must be listed in EURO – All listings on Rakuten.de must be listed in Euro. You will also be paid by Rakuten.de in Euro.

4. Some categories require EAN – Rakuten.de offers to list for reduced fees in some categories. But a few of them require you to provide an EAN for your products to take advantage of that discount.


What Categories Does Rakuten.de Offer?


Rakuten.de offers a wide variety of product categories, including:

  • Beauty & Wellness
  • Home & Garden
  • DIY
  • Furniture, Living & Lifestyle
  • Food & Beverages
  • Consumer Electronics

How Does ChannelAdvisor Work with Rakuten.de?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Rakuten.de's Format – Rakuten.de, like other marketplaces, has a particular format they require sellers to conform to. ChannelAdvisor has made the process of mapping your inventory information to Rakuten.de's product fields simple by providing a template to communicate your inventory data in the preferred format to Rakuten.de. 
     
  • ChannelAdvisor Sends Your Listings to Rakuten.de – Once you have completed your inventory mapping you are ready to list products on Rakuten.de. You will activate your integration between ChannelAdvisor and Rakuten.de and we will begin sending files to Rakuten.de with your product details and quantity.
     
  • Customers Purchase Your Products on Rakuten.de – Now that your products are showing on the Rakuten.de marketplace, you should start to see sales almost immediately.
     
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Sends Shipping Confirmations to Rakuten.de – After you have fulfilled an order by supplying tracking and carrier information (or issued a refund), ChannelAdvisor notifies Rakuten.de on your behalf. This will mark the order as shipped on the Rakuten.de site.

How Do I Get Started?


Getting started with Rakuten.de is easy and ChannelAdvisor can help you along the way with this process. Begin by following these steps:

  1. Request a seller account on the Rakuten.de marketplace by filling out the registration form (in German only).
  2. If you don't already have one request from ChannelAdvisor support a DE posting account .
  3. Follow the steps in the ChannelAdvisor Getting Started Guide .

 

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