How To

Selling on Wish

Ranked by Google as the best shopping app of 2014, Wish is currently the leading mobile commerce platform in North America and Europe, with over 100 million global users and 1 million daily active users.

The marketplace offers a relevant, entertaining and personalized browsing experience for each shopper by understanding consumer behavior and preferences. This shopping experience translates into effective product exposure and better sales conversions for merchants.

Wish uses its consumers’ search behavior to curate a better shopping experience. Users browse products on the app and put together wish lists of products they like. During future visits, Wish shows them relevant products based on their wish lists, demographics and past purchasing behavior. This accurate product targeting gives merchants the time to focus on other aspects of their business, such as speedier order fulfillment and improved customer experience

When selling on Wish you will be able to:

  • Gain access to a large group of mobile shoppers.
  • Benefit of Wish's product targeting functionality.
  • Tap into mobile commerce without worrying about creating your own app.
  • Save money as you pay no listing, promotional or annual fees as a retailer.

 

Is selling on Wish a Good Fit?


If you are considering selling on the Wish marketplace, please be aware of these important requirements:

  1. Authorized Brand seller – When branded products are added to Wish, they seek an Authorization to Sell (license, trademark, manufacturer's invoice etc) to prove their authenticity. This is intended to protect brand owners and buyers on Wish. To learn more about the process, click here .
  2. New products – Items sold on Wish must not be used or refurbished.
  3. Low-price goods – Wish is known for their items being low-price so high end items might not be the best fit.

 

What Categories Does Wish Offer?


Wish offers a wide variety of product categories to its North American and European customer base, including:

  • Fashion
  • Baby & Kids
  • Tops
  • Home Decor
  • Accessories
  • Makeup & Beauty
  • Wallets & Bags
  • Gadgets
  • Watches
  • Phone Upgrades
  • Bottoms
  • Shoes
  • Underwear
  • Hobbies

 

How Does ChannelAdvisor Work with Wish?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Wish's Format – Wish, like other marketplaces, has a particular format they require for inventory data. ChannelAdvisor has made the process of mapping your inventory information to Wish’s product fields simple by providing a template to communicate your inventory data in the preferred format to Wish.
     
  • ChannelAdvisor Sends Your Listings to Wish – Once you have completed your inventory mapping you are ready to list products on Wish. You will activate your integration between ChannelAdvisor and Wish and we will begin sending files to Wish with your product details and quantity.
     
  • Customers Purchase Your Products on Wish – Now that your products are showing on the Wish marketplace, you should start to see sales.
    •  ChannelAdvisor's Checkout Reports can be configured to notify you of incoming orders.
       
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Notifies Wish when items have shipped – After you have fulfilled an order (or issued a refund), ChannelAdvisor notifies Wish on your behalf. This will mark the order as Complete on the Wish site.

 

How Do I Get Started?


Getting started with Wish is easy and ChannelAdvisor can help you along the way with this process. Begin by following these steps:

  1. Create your Wish seller account . Contact your ChannelAdvisor Sales Representative to request access to the ChannelAdvisor Wish marketplace integration.
  2. Complete the five steps of the merchant account registration with Wish.
  3. If you don't already have one, request from ChannelAdvisor support a US posting account .
  4. Follow the steps in the ChannelAdvisor Getting Started Guide .

 

Ranked by Google as the best shopping app of 2014, Wish is currently the leading mobile commerce platform in North America and Europe, with over 100 million global users and 1 million daily active users.

The marketplace offers a relevant, entertaining and personalized browsing experience for each shopper by understanding consumer behavior and preferences. This shopping experience translates into effective product exposure and better sales conversions for merchants.

Wish uses its consumers’ search behavior to curate a better shopping experience. Users browse products on the app and put together wish lists of products they like. During future visits, Wish shows them relevant products based on their wish lists, demographics and past purchasing behavior. This accurate product targeting gives merchants the time to focus on other aspects of their business, such as speedier order fulfillment and improved customer experience

When selling on Wish you will be able to:

  • Gain access to a large group of mobile shoppers.
  • Benefit of Wish's product targeting functionality.
  • Tap into mobile commerce without worrying about creating your own app.
  • Save money as you pay no listing, promotional or annual fees as a retailer.

 

Is selling on Wish a Good Fit?


If you are considering selling on the Wish marketplace, please be aware of these important requirements:

  1. Authorized Brand seller – When branded products are added to Wish, they seek an Authorization to Sell (license, trademark, manufacturer's invoice etc) to prove their authenticity. This is intended to protect brand owners and buyers on Wish. To learn more about the process, click here .
  2. New products – Items sold on Wish must not be used or refurbished.
  3. Low-price goods – Wish is known for their items being low-price so high end items might not be the best fit.

 

What Categories Does Wish Offer?


Wish offers a wide variety of product categories to its North American and European customer base, including:

  • Fashion
  • Baby & Kids
  • Tops
  • Home Decor
  • Accessories
  • Makeup & Beauty
  • Wallets & Bags
  • Gadgets
  • Watches
  • Phone Upgrades
  • Bottoms
  • Shoes
  • Underwear
  • Hobbies

 

How Does ChannelAdvisor Work with Wish?


  • Upload Your Inventory to ChannelAdvisor – Regardless of where you maintain your inventory, you will need to keep a record of your products within the ChannelAdvisor application. ChannelAdvisor offers a variety of options based on what works best for your company. To learn more about getting your Inventory into ChannelAdvisor please refer to the Inventory Getting Started Guide .
     
  • Map Your Inventory to Wish's Format – Wish, like other marketplaces, has a particular format they require for inventory data. ChannelAdvisor has made the process of mapping your inventory information to Wish’s product fields simple by providing a template to communicate your inventory data in the preferred format to Wish.
     
  • ChannelAdvisor Sends Your Listings to Wish – Once you have completed your inventory mapping you are ready to list products on Wish. You will activate your integration between ChannelAdvisor and Wish and we will begin sending files to Wish with your product details and quantity.
     
  • Customers Purchase Your Products on Wish – Now that your products are showing on the Wish marketplace, you should start to see sales.
    •  ChannelAdvisor's Checkout Reports can be configured to notify you of incoming orders.
       
  • Orders Are Imported into ChannelAdvisor – ChannelAdvisor will retrieve each order and acknowledge it on your behalf. Your orders will then be available in the ChannelAdvisor software to fulfill.
     
  • ChannelAdvisor Notifies Wish when items have shipped – After you have fulfilled an order (or issued a refund), ChannelAdvisor notifies Wish on your behalf. This will mark the order as Complete on the Wish site.

 

How Do I Get Started?


Getting started with Wish is easy and ChannelAdvisor can help you along the way with this process. Begin by following these steps:

  1. Create your Wish seller account . Contact your ChannelAdvisor Sales Representative to request access to the ChannelAdvisor Wish marketplace integration.
  2. Complete the five steps of the merchant account registration with Wish.
  3. If you don't already have one, request from ChannelAdvisor support a US posting account .
  4. Follow the steps in the ChannelAdvisor Getting Started Guide .

 

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