Implementing ChannelAdvisor Tracking PixelsChannelAdvisor Digital Marketing provides ROI reporting of online search, comparison shopping engine and Social Media campaigns. Reporting is available at the channel level (Paid search, Natural search, and Comparison Shopping Engines, Social Media), campaign level, category level, keyword level and by SKU. Clients can configure their ChannelAdvisor accounts to use either of our tracking types. Tracking pixels are required for both tracking types. Contact support to set your account tracking configuration.
There are some sites that only support parametrized tracking. If your account is configured for redirect tracking, we will automatically use parametrized tracking for any sites that require it. PrerequisitesVideoImplementing Tracking Pixels – This video describes what tracking pixels are, why they are important and outlines the differences between the various tracking pixels. View Transcript Tasks to CompleteTracking pixels must be installed on various pages of your website to capture traffic, order and event data. The pixels are JavaScript code and are very similar to others you may already have on your site. For active campaigns, once the pixel is installed you should expect to see reporting in ChannelAdvisor within 24 hours. Below are specific instructions for installing each type of pixel as well as links to view examples and additional information.
Please Note: If you do not have the access or knowledge to make these changes to your website you should contact your web developer or whoever makes changes to your site. Pixels should be implemented in such a way that browser settings such as "do not track" are respected. Visit Pixel (Required)The Visit Pixel captures inbound traffic information and needs to be added to every page on your website including the Order Confirmation page. We strongly encourage you to place the Visit pixel in the <Head> section of your website. ChannelAdvisor pixel is asynchronous, meaning we make the request to start loading the page but nothing blocks waiting for the script to load, mitigating any issues with placing it in the <Head> section. If you are unable to add it in the <Head> section, we recommend placing it as high as possible in the <Body> section.
Complete the following steps to obtain and install the Visit Pixel:
Order Tracking Pixel (Required)The Order Tracking pixels captures order and conversion information which is used to measure the effectiveness of each campaign. The code has several parameters ( order value, order ID, Product ID ) that will need to be integrated and customized for the particular store or shopping cart.
There will be one product push line for each item in the order. If you are using anything other than a comma to separate products in your order data, you will need to add the following before the close parenthesis in the order pixel: ProductSeparator: 'SEPARATOR' , Your unique separator value, such as a "|" would then go inside the single quotes. An example of this parameter added to the pixel is below: <script type="text/javascript"> Event Based Pixel Tracking (Optional)ChannelAdvisor can report on multiple event types, in addition dollar values can be assigned to each event type. ChannelAdvisor defines events as any action taken by a user on your site that you wish to measure.
ReferenceWe have helped implement pixels for several popular storefronts and offer the following examples to get you started:
ChannelAdvisor Digital Marketing provides ROI reporting of online search, comparison shopping engine and Social Media campaigns. Reporting is available at the channel level (Paid search, Natural search, and Comparison Shopping Engines, Social Media), campaign level, category level, keyword level and by SKU. Clients can configure their ChannelAdvisor accounts to use either of our tracking types. Tracking pixels are required for both tracking types. Contact support to set your account tracking configuration.
There are some sites that only support parametrized tracking. If your account is configured for redirect tracking, we will automatically use parametrized tracking for any sites that require it. PrerequisitesVideoImplementing Tracking Pixels – This video describes what tracking pixels are, why they are important and outlines the differences between the various tracking pixels. View Transcript Tasks to CompleteTracking pixels must be installed on various pages of your website to capture traffic, order and event data. The pixels are JavaScript code and are very similar to others you may already have on your site. For active campaigns, once the pixel is installed you should expect to see reporting in ChannelAdvisor within 24 hours. Below are specific instructions for installing each type of pixel as well as links to view examples and additional information.
Please Note: If you do not have the access or knowledge to make these changes to your website you should contact your web developer or whoever makes changes to your site. Pixels should be implemented in such a way that browser settings such as "do not track" are respected. Visit Pixel (Required)The Visit Pixel captures inbound traffic information and needs to be added to every page on your website including the Order Confirmation page. We strongly encourage you to place the Visit pixel in the <Head> section of your website. ChannelAdvisor pixel is asynchronous, meaning we make the request to start loading the page but nothing blocks waiting for the script to load, mitigating any issues with placing it in the <Head> section. If you are unable to add it in the <Head> section, we recommend placing it as high as possible in the <Body> section.
Complete the following steps to obtain and install the Visit Pixel:
Order Tracking Pixel (Required)The Order Tracking pixels captures order and conversion information which is used to measure the effectiveness of each campaign. The code has several parameters ( order value, order ID, Product ID ) that will need to be integrated and customized for the particular store or shopping cart.
There will be one product push line for each item in the order. If you are using anything other than a comma to separate products in your order data, you will need to add the following before the close parenthesis in the order pixel: ProductSeparator: 'SEPARATOR' , Your unique separator value, such as a "|" would then go inside the single quotes. An example of this parameter added to the pixel is below: <script type="text/javascript"> Event Based Pixel Tracking (Optional)ChannelAdvisor can report on multiple event types, in addition dollar values can be assigned to each event type. ChannelAdvisor defines events as any action taken by a user on your site that you wish to measure.
ReferenceWe have helped implement pixels for several popular storefronts and offer the following examples to get you started:
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Page last updated: Thu, 02/16/2017 - 11:09
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