How To

Optimizing Paid Search Campaigns

One of the keys to a successful paid search campaign is to always look for ways to optimize your results. Paid search is an ever evolving industry and it is imperative that your campaign evolves with this change. ChannelAdvisor Digital Marketing offers several tools and reporting features to help with this process that includes: Digital Marketing Reporting, Keyword Reporting Tools, Automatic Bid Management Tools and Dynamic Search Ads from Google.

Click below to download our one-pager to learn about our newest optimization tool, the Portfolio Bidder:

 

Prerequisites


 

Tasks to Complete


Complete the following tasks to optimize your paid search campaigns:

 

Using Digital Marketing Actionable Reporting

With paid search campaigns it is imperative to constantly be monitoring performance. Based on various performance metrics it will be important to take the appropriate action in order to optimize your paid search results. ChannelAdvisor offers a dynamic actionable reporting view that will help you quickly and efficiently complete this task.

View the Using Digital Marketing Actionable Reporting page for details.

 

Using Keyword Reporting Tools

ChannelAdvisor offers several keyword reporting tools to help with this process that include: the Keyword Generator, Negative Keyword Suggestions,, and the Seasonal Bid Adjuster.

View the Using Keyword Reporting Tools page for details.

 

Managing Bids

Use ChannelAdvisor's powerful and flexible automated bidding management system to control costs and increase revenue. Track the impact of all keywords that contribute to a conversion, whether through paid search, natural search, or a comparison shopping engine.

View the Managing Bids page for details.

 

Using Google Dynamic Search Ad Campaigns

Google's Dynamic Search Ads (DSAs) are dynamically generated for products you sell on your website when a relevant search is conducted on Google. DSAs give your products more exposure and can help fill in any gaps in your keyword coverage, without making any changes to your existing keyword paid search campaigns to use them. Create DSAs and track their performance using  Actionable Reporting.

View the Creating Google Dynamic Search Ad Campaigns page for details.

One of the keys to a successful paid search campaign is to always look for ways to optimize your results. Paid search is an ever evolving industry and it is imperative that your campaign evolves with this change. ChannelAdvisor Digital Marketing offers several tools and reporting features to help with this process that includes: Digital Marketing Reporting, Keyword Reporting Tools, Automatic Bid Management Tools and Dynamic Search Ads from Google.

Click below to download our one-pager to learn about our newest optimization tool, the Portfolio Bidder:

 

Prerequisites


 

Tasks to Complete


Complete the following tasks to optimize your paid search campaigns:

 

Using Digital Marketing Actionable Reporting

With paid search campaigns it is imperative to constantly be monitoring performance. Based on various performance metrics it will be important to take the appropriate action in order to optimize your paid search results. ChannelAdvisor offers a dynamic actionable reporting view that will help you quickly and efficiently complete this task.

View the Using Digital Marketing Actionable Reporting page for details.

 

Using Keyword Reporting Tools

ChannelAdvisor offers several keyword reporting tools to help with this process that include: the Keyword Generator, Negative Keyword Suggestions,, and the Seasonal Bid Adjuster.

View the Using Keyword Reporting Tools page for details.

 

Managing Bids

Use ChannelAdvisor's powerful and flexible automated bidding management system to control costs and increase revenue. Track the impact of all keywords that contribute to a conversion, whether through paid search, natural search, or a comparison shopping engine.

View the Managing Bids page for details.

 

Using Google Dynamic Search Ad Campaigns

Google's Dynamic Search Ads (DSAs) are dynamically generated for products you sell on your website when a relevant search is conducted on Google. DSAs give your products more exposure and can help fill in any gaps in your keyword coverage, without making any changes to your existing keyword paid search campaigns to use them. Create DSAs and track their performance using  Actionable Reporting.

View the Creating Google Dynamic Search Ad Campaigns page for details.

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