How To

Creating and Assigning Sitelinks

What are Sitelinks?

Sitelinks in Paid Search are designed to allow an advertiser to show additional links to their site within a Paid Search text ad. They should be relevant to the corresponding campaign/ad group. Typically, we have seen sitelinks improve click-through rates an average of over 20%.

Here's an example of how Sitelinks appear with the Paid Search text ad (the Sitelinks are the blue links at the bottom of the ad):

With ChannelAdvisor Digital Marketing, the work you need to do to create, assign and manage sitelinks at the campaign and/or ad group levels is simplified.

We have also added a Nickname feature for all sitelinks. This allows you to name your sitelinks (for example, "Free Shipping over $50") so you can easily find, filter and assign existing sitelinks to appropriate campaigns when needed.
 

Prerequisites


How to Create, Assign and Manage Sitelinks - Google


To create, assign and manage Google Enhanced Sitelinks, in ChannelAdvisor, go to Digital Marketing > Marketing Management > Actionable Reporting , and follow the steps outlined below.

Create Sitelinks

  1. Click Add New,  and select  Google Sitelink from the drop-down menu.
  2. In the New Sitelink dialog box that opens, enter the following information:
    • Link Text (required)
    • Description Line 1 (optional)
    • Description Line 2 (optional)
    • Link URL (required)
    • Link Nickname (optional)
    • Device Preference (optional). Sitelinks can be created as Mobile Preferred.
  3. Click  Save. Creating a Sitelink creates a  Master Record into your Sitelink Library. Editing a Sitelink edits that Master Record and therefore edits the sitelink text and destination URL in any Campaigns that have the sitelink assigned to it.

Assign Sitelinks

Next, you must assign the sitelink to the relevant campaigns that you would like the sitelink to appear in. Assigning a sitelink to a campaign or ad group associates the Master Record with a campaign or ad group and makes it eligible to show for that mapping.

  1. From Actionable Reporting, click the  Sitelinks tab, and select Sitelinks Library from the drop-down menu.
  2. Click the One to Many or Assign to Campaigns icon (next to the Edit icon to the left of the Link Text) for the sitelink you wish to assign.
  3. A menu will appear of all your campaigns. Select the campaign(s) you would like to assign to this sitelink. You can assign up to 20 sitelinks per campaign.

Manage Sitelinks

  • You can remove a sitelink from a campaign or ad group by navigating to the Sitelink Library tab, selecting the Assign to Campaigns icon for that sitelink, and removing the desired campaign/ad group assignment(s).
  • Because you may have sitelinks with similar text but different landing pages, ChannelAdvisor has created the  Nickname field. This field is not sent to Google at any point, but rather allows you to differentiate your sitelinks that may share text for easy management.
  • Sitelinks will not have tracking.searchmarketing URLs when they are sent to the provider. Instead, they will contain a parameter that allows us to track both cost and revenue associated with Sitelink clicks back to the keyword that triggered the Sitelink. This allows for the most accurate keyword-level performance reporting for bidding. Any enhanced sitelinks you've upgraded from legacy sitelinks need to have  tracking.searchmarketing URLs removed for our system to sync them.

What are Sitelinks?

Sitelinks in Paid Search are designed to allow an advertiser to show additional links to their site within a Paid Search text ad. They should be relevant to the corresponding campaign/ad group. Typically, we have seen sitelinks improve click-through rates an average of over 20%.

Here's an example of how Sitelinks appear with the Paid Search text ad (the Sitelinks are the blue links at the bottom of the ad):

With ChannelAdvisor Digital Marketing, the work you need to do to create, assign and manage sitelinks at the campaign and/or ad group levels is simplified.

We have also added a Nickname feature for all sitelinks. This allows you to name your sitelinks (for example, "Free Shipping over $50") so you can easily find, filter and assign existing sitelinks to appropriate campaigns when needed.
 

Prerequisites


How to Create, Assign and Manage Sitelinks - Google


To create, assign and manage Google Enhanced Sitelinks, in ChannelAdvisor, go to Digital Marketing > Marketing Management > Actionable Reporting , and follow the steps outlined below.

Create Sitelinks

  1. Click Add New,  and select  Google Sitelink from the drop-down menu.
  2. In the New Sitelink dialog box that opens, enter the following information:
    • Link Text (required)
    • Description Line 1 (optional)
    • Description Line 2 (optional)
    • Link URL (required)
    • Link Nickname (optional)
    • Device Preference (optional). Sitelinks can be created as Mobile Preferred.
  3. Click  Save. Creating a Sitelink creates a  Master Record into your Sitelink Library. Editing a Sitelink edits that Master Record and therefore edits the sitelink text and destination URL in any Campaigns that have the sitelink assigned to it.

Assign Sitelinks

Next, you must assign the sitelink to the relevant campaigns that you would like the sitelink to appear in. Assigning a sitelink to a campaign or ad group associates the Master Record with a campaign or ad group and makes it eligible to show for that mapping.

  1. From Actionable Reporting, click the  Sitelinks tab, and select Sitelinks Library from the drop-down menu.
  2. Click the One to Many or Assign to Campaigns icon (next to the Edit icon to the left of the Link Text) for the sitelink you wish to assign.
  3. A menu will appear of all your campaigns. Select the campaign(s) you would like to assign to this sitelink. You can assign up to 20 sitelinks per campaign.

Manage Sitelinks

  • You can remove a sitelink from a campaign or ad group by navigating to the Sitelink Library tab, selecting the Assign to Campaigns icon for that sitelink, and removing the desired campaign/ad group assignment(s).
  • Because you may have sitelinks with similar text but different landing pages, ChannelAdvisor has created the  Nickname field. This field is not sent to Google at any point, but rather allows you to differentiate your sitelinks that may share text for easy management.
  • Sitelinks will not have tracking.searchmarketing URLs when they are sent to the provider. Instead, they will contain a parameter that allows us to track both cost and revenue associated with Sitelink clicks back to the keyword that triggered the Sitelink. This allows for the most accurate keyword-level performance reporting for bidding. Any enhanced sitelinks you've upgraded from legacy sitelinks need to have  tracking.searchmarketing URLs removed for our system to sync them.
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