Getting Started with Paid SearchGetting Started with Paid Search is as easy as completing these simple steps. You will want to reference each step in this guide while you are going through the Paid Search Launch Process.
Launch Options
PrerequisitesBefore beginning the launch process with any of the launch service options, you will need to create your Paid Search Seller Accounts for each provider you plan on sending data to.
Setting Up Provider AccountsThe Paid Search Settings provide a means to set-up provider accounts, trouble shoot your listings and define goals for Paid Search campaigns. To manage all your Paid Search accounts via ChannelAdvisor, you will need to provide information to ChannelAdvisor about those accounts. Using the Event Queue you will see the status of large uploads as well as reports on any errors that occur during processing. After defining your ROI and budget goals for Paid Search, you can use the performance dashboard to give you a quick view into how well you are trending towards those goals.
Installing Tracking PixelsTracking pixels must be installed on various pages of your website to capture traffic, order and event data. The pixels are JavaScript and HTML code and are very similar to others you may already have on your site. Each pixel is a 1x1 image that is invisible to the user. For active campaigns, once the pixel is installed you should expect to see reporting in ChannelAdvisor within 24 hours.
Inventory Driven SearchFor years, retailers have struggled to cover the long tail. While ROI is strong and there is potential for increased revenue, creating and managing ads and keywords for all products is time consuming, error-prone and often ends up out of sync with actual inventory. Inventory Driven Search has been developed from the ground-up to empower retailers to create and manage paid search advertising that is product specific, accurate and automatically generate and update.
Performance ReportsThe Performance Dashboards identify the strengths and weaknesses of your paid search campaigns. Use these dashboards as a visual representation of how your campaigns are performing.
Manage Your CampaignsWe have made it painless to manage campaigns across all search engines with our Campaign Management feature.
Optimize Paid Search CampaignsOne of the keys to a successful paid search campaign is to always look for ways to optimize your results. Paid Search is an ever evolving industry and it is imperative that your campaign evolves with this change. ChannelAdvisor offers several tools and reporting features to help with this process
After you have complete setup there are additional Paid Search reports and topics, listed below, that you should review.
Getting Started with Paid Search is as easy as completing these simple steps. You will want to reference each step in this guide while you are going through the Paid Search Launch Process.
Launch Options
PrerequisitesBefore beginning the launch process with any of the launch service options, you will need to create your Paid Search Seller Accounts for each provider you plan on sending data to.
Setting Up Provider AccountsThe Paid Search Settings provide a means to set-up provider accounts, trouble shoot your listings and define goals for Paid Search campaigns. To manage all your Paid Search accounts via ChannelAdvisor, you will need to provide information to ChannelAdvisor about those accounts. Using the Event Queue you will see the status of large uploads as well as reports on any errors that occur during processing. After defining your ROI and budget goals for Paid Search, you can use the performance dashboard to give you a quick view into how well you are trending towards those goals.
Installing Tracking PixelsTracking pixels must be installed on various pages of your website to capture traffic, order and event data. The pixels are JavaScript and HTML code and are very similar to others you may already have on your site. Each pixel is a 1x1 image that is invisible to the user. For active campaigns, once the pixel is installed you should expect to see reporting in ChannelAdvisor within 24 hours.
Inventory Driven SearchFor years, retailers have struggled to cover the long tail. While ROI is strong and there is potential for increased revenue, creating and managing ads and keywords for all products is time consuming, error-prone and often ends up out of sync with actual inventory. Inventory Driven Search has been developed from the ground-up to empower retailers to create and manage paid search advertising that is product specific, accurate and automatically generate and update.
Performance ReportsThe Performance Dashboards identify the strengths and weaknesses of your paid search campaigns. Use these dashboards as a visual representation of how your campaigns are performing.
Manage Your CampaignsWe have made it painless to manage campaigns across all search engines with our Campaign Management feature.
Optimize Paid Search CampaignsOne of the keys to a successful paid search campaign is to always look for ways to optimize your results. Paid Search is an ever evolving industry and it is imperative that your campaign evolves with this change. ChannelAdvisor offers several tools and reporting features to help with this process
After you have complete setup there are additional Paid Search reports and topics, listed below, that you should review.
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Page last updated: Fri, 05/10/2013 - 09:14
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