The Paid Search Settings provide a means to set-up provider accounts, trouble shoot your listings and define goals for Paid Search campaigns. To manage all your Paid Search accounts via ChannelAdvisor, you will need to provide information to ChannelAdvisor about those accounts. Using the Event Queue you will see the status of large uploads as well as reports on any errors that occur during processing. After defining your ROI and budget goals for the Paid Search,  you can use the performance dashboard to give you a quick view into how well you are trending towards those goals.

These are the steps to setting up provider accounts for search engines so that you can manage your paid search campaigns from the ChannelAdvisor interface.

• Add Provider Accounts
• Enable  Auto Track
• Complete domain URL

Tasks to Complete

Complete these tasks to create Provider Accounts.

How to Add Provider Accounts

To begin managing your Paid Search accounts via ChannelAdvisor, you will need to enter specific access information for each provider account.

From  Paid Search > Settings > Provider Account  , click "New Account". Complete all of the information for your account, and press  Save  . The information will be validated, and if you mistype the password, you will be prompted to re-enter.

If you do not already have an account with a specific provider, you may sign up through these links:

• Google AdWords
• MSN

 Below is detailed information regarding the information needed to set up your paid search provider accounts in ChannelAdvisor:

Google AdWords

Begin by selecting the New Account Button and selecting Google from the provider drop down menu. Then complete the following steps:

1. Account Name: Enter your Google account name
2. Account ID: Found in the upper right hand corner of your AdWords screen
3. Login: Use your AdWords login email address
4. Password: Use your AdWords password
5. Account Status: Select "Active" from the Account Status drop down menu
6. Indicate if you would like to Track All Campaigns. If you do not want to manage a specific campaign via ChannelAdvisor, you must unmark the "Track All Campaigns" button in this screen and manually select which campaigns you'd like to track later.
7. Indicate whether you'd like to enable Google Conversion Tracking for this campaign. You must still pull the code for the conversion from within Google and place appropriately on your website.

If you have accounts under an umbrella  My Client Center account, you will need to enter the child account customer ID's instead of the MCC ID.

MSN Search

Begin by selecting the New Account Button and selecting MSN Search  from the provider drop down menu. Then complete the following steps:

1. Log into your Bing Ads account and navigate to Accounts&Billing > Billing > Details
2. From this screen you should be able to find Account Name, Account # (which should start with a letter) and Customer ID. Note, Customer ID is located under "Company info" and is  not  the same as Account ID
3. Login: Enter your MSN adCenter user name
4. Password: Enter your MSN adCenter password
5. Account Status: Select Active  from the Account Status drop down menu
6. Indicate if you would like to Track All Campaigns. 

How to setup AutoTrack 

ChannelAdvisor can automatically track your keywords without any manual tagging or spreadsheets.  This functionality is called AutoTrack and can be configured to track all of your campaigns or just selected ones.

To configure AutoTrack for providers:

1. From Paid Search -  Paid Search > Settings > Provider Account .  
2. Click the icon under the Tracking Status column for the Provider Account you want to setup.  This will open the  Configure AutoTrack  page for this provider.
3. Select the first check box to enable tracking for all active campaigns.  To specify only certain campaigns uncheck this check box, a list will appear with all of this provider account's campaigns.  
4. Check the Activate radio button for each campaign you want tracked and then click  Save .

To automatically track all campaigns with this account both existing and those created in the future.

1. Check the second check box to enable this feature, this is optional. Checking this will give ChannelAdvisor permission to locate your campaigns and pull the data into  ChannelAdvisor and enable tracking of your keywords .
2. Click  Save .

How to enter URLs / Domain Names 

You must identify at least one URL for your account, though you can have more. We recommend adding all base URLs that your ads will point to. This is used to validate new keywords and for the Landing Page Lookup tool. ChannelAdvisor Paid Search validates URLs to insure that new keywords have the correct destination URL. Incorrect URLs can lead to lost sales and higher costs.

How To Associate a URL With Your Account

When you create Keywords in ChannelAdvisor, our system will make sure that you are driving traffic to an intended domain by verifying that the landing pages match a specified domain. To specify which domains you will be driving traffic to, you need to associate those URLs with your ChannelAdvisor account.

1. Navigate to your Paid Search > Settings > Provider Account View
2. Under Account Summary select the Manage Website URLs link
3. Enter the valid URLs for this account. You only need to enter the root. For example, you can put in foo.com instead of www.foo.com. You will need to input each domain that your keywords may direct to. You do not need to input each sub-domain. For example  www.shop.ChannelAdvisor.com would be covered by inputting ChannelAdvisor.com .
4. If you use more than one domain, assign one of the URLs as the default URL for the account by clicking on the radio box next to your default URL.
5. Save.