Creating Keywords

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To create a one or multiple keywords in a single ad group:

1. Select Campaigns > Keywords.
2. Click on the New Keyword button.
3. Select a provider including the following:
   
   • Provider name
   • Provider account
   • Campaign
   • Ad Group
4. Enter the keyword using the format keyword**baseurl**bid

EXAMPLE:  buy blue widgets**http://www.ChannelAdvisor.com/widgets**.10

Bulk Uploading Keywords

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The Paid Search Module of ChannelAdvisor Complete has the ability to upload a large number of keywords using a bulk upload spreadsheet. ChannelAdvisor provides a template to make the process easy.

Click here to watch a video walk-through for creating Keywords in bulk.

To bulk upload keywords:

1. Create a spreadsheet with your data.
2. Select Campaigns > Keywords.
3. Select Upload > Keywords.
4. Click on the upload template link and open the template in Excel or another spreadsheet application.
5. Populate the spreadsheet with your data. Do not change the header row; the spreadsheet must have four columns labeled Keyword, Base URL, Bid and Category ID.
6. Save the spreadsheet as a text (tab delimited .txt) file with your data.
7. Do one of the following:
   • Select the file format using either a tab delimited file that was created using
     MS Excel or another program
   • Browse for the spreadsheet
8. Submit the file.

This video has a more detailed explanation on Using the Keyword Upload Spreadsheet.

Verifying Uploads

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Use the Event Queue (Settings > Event Queue) to follow-up on uploaded data.

Managing Keywords

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Use the Campaign Manager view to review the list of keywords for a category and edit
the landing page URL.

• If a keyword is a poor performer, consider changing the match type, ad copy, landing page or position to improve performance.
• Consider pausing a keyword for a period of time if it is out of stock or a poor performer.
• Match type identifiers are supported for Google, Ask.com and Yahoo! when using the Auto Track feature. You will be able to see if keywords are exact, broad,
  phrase or advance in the reports.

Match type identifiers on the engines:

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Keyword	Google	Yahoo!	Ask.com
[keyword]	exact	standard	exact
"keyword"	phrase
keyword	broad	advanced	broad

The Paid Search Module will prevent users from launching keywords with domains that do not match what we have on file for your account.

Understanding Keyword Status

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All keywords are assigned a status in Paid Search. The status are listed in the table below with the equivalent status on the search engines.

Paid Search Module in ChannelAdvisor	Google	Yahoo!	MSN	Ask.com
Active	active	on	active	on
Paused	paused	off	active	off
Inactive is generally a result of the keyword’s current bid being less than the minimum bid.	inactive	n/a	disapproved	n/a
Deleted	deleted	deleted	n/a	n/a
Disapproved	n/a	n/a	n/a	n/a
Pending is used when Paid Search posts a keyword to the provider. We do not know at post time if it will pass editorial review. The next time we sync the account we will update the status appropriately.	n/a	n/a	n/a	n/a
Not tracked is used for tems that we tracked but are no longer tracked due to deactivation of the AutoTrack feature.	n/a	n/a	n/a	n/a

Editing a keyword

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There are several different ways to edit keywords.

1. To change the bid, use the Power Bid tool by going to Optimization > Power Bid. Enter the new bids in the format TrackingID**NewBid
2. To edit the Base URL, click on the Edit button next to a keyword, or edit Base URLs in bulk by going to Tools > Update Base URLs:
3. To pause or resume keywords, check the box next to the keywords and click on the Pause or Resume button.
   

Negative keywords

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ChannelAdvisor supports the use of negative keywords on Google ad groups. Negative keywords can be added as exact, phrase, or broad match type. 

1. To add a negative keyword to an ad group, click New Keyword and select the Provider, Provider Account, Campaign, and Ad Group. 
2. When Google is selected as the provider, a second box appears for negative keywords. Add your negatives to this box. Only the negative keyword needs to be entered, no landing page or bid. 
3. Negative keywords cannot be paused on Google, they must be deleted directly on Google Adwords. 
4. Negative keywords cannot be bulk uploaded to ChannelAdvisor, adding negative keywords to an ad group is only done in the user interface.

If you wish to add negative keywords to your MSN and Yahoo campaigns, you would need to do this directly in the search engine editor and then sync your ChannelAdvisor account.