How To

Using the Keyword Generator

Building quality keywords for each and every product in your catalog requires advanced tools and reports. The paid search component of ChannelAdvisor Digital Marketing has proven technology, built specifically for online retailers, to assist with developing high-quality keywords that drive conversions and meet your return on investment goals.

Click below to download our eBook: 

Prerequisites


 


Tasks to Complete


You can access the Keyword Generator report in ChannelAdvisor via Digital Marketing > Marketing Management > Keyword Tools.

The Keyword Generator is a powerful report that aggregates search queries that are driving conversions but do not exist as keywords in your account. The queries can be driving conversions by matching to existing keywords, or from other sources such as organic traffic.

The Keyword Generator report shows the keyword the end user entered into the search field to find products as well as the search provider the user accessed when searching for products.

 There are two sources of keywords in this report:

  1. Paid Search: Search queries that have matched to existing keywords in your account via broad match or “near phrase”, “near exact” match are denoted by Google AdWords or Bing Ads in the Provider column. These are instances where the web search was for different text than the keyword you are bidding on. The search provider showed your ad, and the buyer converted. You should consider bidding on the web searcher's actual query, as this tail term may get a high Quality Score and be less expensive than the broader term that actually matched.
  2. Organic: Organic queries that have converted are indicated by Google Organic or Bing Organic in the provider column. These are instances where the buyer clicked on your listing in the natural search results. These search terms also make excellent keywords as the natural results are often changing and you may be in a low position. You are more likely to get a conversion if the buyer sees both your natural and paid listings.

You can quickly add these keywords to a provider account by selecting the check box next to the search query, and clicking + Keyword. You will be given the chance to review the Campaign and Ad Group mappings in the keyword modal before you submit to a provider. For Organic queries, you will need to add the name of an existing Campaign and Ad Group in the keyword modal.

Note: To add the queries to both providers, add them first to one provider. When they are submitted, the selections will remain marked and you can then add them easily to the second provider!

Reference


Building quality keywords for each and every product in your catalog requires advanced tools and reports. The paid search component of ChannelAdvisor Digital Marketing has proven technology, built specifically for online retailers, to assist with developing high-quality keywords that drive conversions and meet your return on investment goals.

Click below to download our eBook: 

Prerequisites


 


Tasks to Complete


You can access the Keyword Generator report in ChannelAdvisor via Digital Marketing > Marketing Management > Keyword Tools.

The Keyword Generator is a powerful report that aggregates search queries that are driving conversions but do not exist as keywords in your account. The queries can be driving conversions by matching to existing keywords, or from other sources such as organic traffic.

The Keyword Generator report shows the keyword the end user entered into the search field to find products as well as the search provider the user accessed when searching for products.

 There are two sources of keywords in this report:

  1. Paid Search: Search queries that have matched to existing keywords in your account via broad match or “near phrase”, “near exact” match are denoted by Google AdWords or Bing Ads in the Provider column. These are instances where the web search was for different text than the keyword you are bidding on. The search provider showed your ad, and the buyer converted. You should consider bidding on the web searcher's actual query, as this tail term may get a high Quality Score and be less expensive than the broader term that actually matched.
  2. Organic: Organic queries that have converted are indicated by Google Organic or Bing Organic in the provider column. These are instances where the buyer clicked on your listing in the natural search results. These search terms also make excellent keywords as the natural results are often changing and you may be in a low position. You are more likely to get a conversion if the buyer sees both your natural and paid listings.

You can quickly add these keywords to a provider account by selecting the check box next to the search query, and clicking + Keyword. You will be given the chance to review the Campaign and Ad Group mappings in the keyword modal before you submit to a provider. For Organic queries, you will need to add the name of an existing Campaign and Ad Group in the keyword modal.

Note: To add the queries to both providers, add them first to one provider. When they are submitted, the selections will remain marked and you can then add them easily to the second provider!

Reference


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