How To

Seasonal Bid Adjuster

The Seasonal Bid Adjuster displays your top revenue terms from a past period, along with statistics for yesterday's performance. From this page you can quickly change bids or the current status on your seasonal keywords.

Prior periods include:

  • This calendar month, last calendar year
  • Next calendar month, last calendar year
  • Last calendar month, this calendar year

Reports are updated on the first of each month, however the current stats update daily so you can measure the impact of your changes.

By clicking on a prior period link, you can see the top 1000 revenue generating terms from that period. You are also shown a set of corresponding metrics for those keywords from the prior day. These metrics include Status, Rank, Maximum CPC and Provider First Page Bid estimate.

Using the bid dialog box, you are able to:

  • Set bids to a fixed amount
  • Increase bids by a $ value or %
  • Decrease bids by a $ value or %
  • Set bids to provider first page bid estimates
  • Set bids to the prior period actual average CPC
  • Set bids to the prior period actual average CPC plus or minus a $ value or %

Additionally, from this screen you are able to change KW status, as well as create keywords that have been deleted.

Access the Seasonal Bid Adjuster in ChannelAdvisor from Digital Marketing > Marketing Management > Keyword Tools.

Click below to download our eBook:

The Seasonal Bid Adjuster displays your top revenue terms from a past period, along with statistics for yesterday's performance. From this page you can quickly change bids or the current status on your seasonal keywords.

Prior periods include:

  • This calendar month, last calendar year
  • Next calendar month, last calendar year
  • Last calendar month, this calendar year

Reports are updated on the first of each month, however the current stats update daily so you can measure the impact of your changes.

By clicking on a prior period link, you can see the top 1000 revenue generating terms from that period. You are also shown a set of corresponding metrics for those keywords from the prior day. These metrics include Status, Rank, Maximum CPC and Provider First Page Bid estimate.

Using the bid dialog box, you are able to:

  • Set bids to a fixed amount
  • Increase bids by a $ value or %
  • Decrease bids by a $ value or %
  • Set bids to provider first page bid estimates
  • Set bids to the prior period actual average CPC
  • Set bids to the prior period actual average CPC plus or minus a $ value or %

Additionally, from this screen you are able to change KW status, as well as create keywords that have been deleted.

Access the Seasonal Bid Adjuster in ChannelAdvisor from Digital Marketing > Marketing Management > Keyword Tools.

Click below to download our eBook:

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