There are additional reports and topics that you should review about paid search (a component of ChannelAdvisor Digital Marketing):
- Keyword Generator – This report generates a list of keywords based on data we've collected from your users actual search query prior to a conversion.
- Goals – After setting up Goals in the Paid Search module, the performance dashboard give you a quick view into how well you are trending towards those goals. You can set both a ROI goal and a budget goal.
- Generate Tracking URLs – This tool allows you to manually generate tracking URLs for a given keyword and base URL.
- Base URL Updates – This feature allows you to update base URLs for keywords that are currently being tracked through our system.
- Event Queue – This view shows the status of large uploads as well as reports on any errors that occur during processing.
- Updating Keyword Bids (Powerbid) – The Powerbid tool allows you to quickly update bids on hundreds or even thousands of keywords all at once.