How To

Posting Templates Overview

Posting templates contain information about pricing, payment methods, shipping, attributes and item specifics, and marketplace features.

Posting templates may be mapped using either text, inventory fields, lookup lists, or business rules. This allows you to use one posting template for many products, as long as they are listing in the same manner, i.e. Auction, Fixed Price, etc.

There are numerous preloaded posting templates in your account. These represent the most commonly used selling strategies on eBay. Before using any of these templates, please take the time to review the template to be sure it meets your sales strategy.

 

Prerequisites


You should be familiar with the following topic before continuing:

 

Tasks to Complete


The way you configure your posting template will vary depending on what style of listing you are implementing. Below are the various methods of creating a posting template for the most common listing styles.

  1. Basic Setup
  2. Regular auction without "Buy It Now"
  3. Regular auction with "Buy It Now"
  4. Single or Multiple quantity fixed price listing
  5. eBay Motors

 

Basic Setup

  1. Navigate to Marketplaces > eBay > Product Mapping > Posting Templates.
  2. Click Create a New Posting Template.
  3. Give the template a meaningful name and choose the marketplace for the template. Please note: In order to map the item specifics for the categories that you post in, you will want to select the categories that you sell in on your eBay Item Specifics setting page at Marketplaces > eBay > Settings > eBay Settings. This will add the fields for your categories to the Posting Templates.
  4. Click Save and Continue.
  5. Fill in the relevant fields for your listings using either text, an inventory field, a lookup list, or a business rule. eBay requires different item specifics per category, and the more you map, the better your listings will perform. So map as many fields as you have data to fill.
  6. Map your Business Policies. You will want to set up your Business Policies at eBay first, so that you will have the correct policies imported into ChannelAdvisor to map.
  7. Select any Additional Features you would like to use for this posting template such as a gallery image, gift settings etc.
    Note: If you use any "Additional Features", you will incur additional marketplace fees.
  8. Click Save and Exit.

Note: To get more information about Business Policies please visit our SSC page eBay Business Policies Overview .

 

Regular Auction Without "Buy It Now"

This type of auction is a single quantity auction where you do not specify a Buy It Now price. To post a regular auction without Buy It Now, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template but make sure that you leave the Buy It Now field blank.  
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Regular Auction with "Buy It Now"

This type of auction is a single quantity auction where you specify a Buy It Now price. To post a regular auction with Buy It Now, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template but make sure that you specify a Buy It Now price.  
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Single or Multiple Quantity Fixed Price Listing

Multiple quantity fixed price listings are ones in which you list multiple items at a fixed price. Buyers may only purchase these items at the fixed price and cannot bid. The primary difference between these listings and a store listing is that multiple quantity listings, like regular auctions, are open for a maximum of 10 days. To post a multiple quantity fixed price listing, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose the eBay Fixed Price site option.
  4. Click Save and Continue.
  5. Choose Fixed Price Format and set a Sale Price. Buyers will be able to purchase the item at the Sale Price. 
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. The schedule you choose should specify a posting quantity greater than 1 if you want a multiple quantity fixed price listing.
  10. Click Save and Exit.

 

eBay Motors

eBay Motors are regular auctions on the eBay Motors site. When specify a category on the posting template, you will have the option to fill in the appropriate item-specific information. For more information on using item specifics, read our Item Specifics Guide . To post an eBay Motors auction, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose eBay Motors and check the box to Assign Category for Posting Template.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template including item specifics.
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Reference


Additional information regarding specific elements on the posting template can be found below:

Posting templates contain information about pricing, payment methods, shipping, attributes and item specifics, and marketplace features.

Posting templates may be mapped using either text, inventory fields, lookup lists, or business rules. This allows you to use one posting template for many products, as long as they are listing in the same manner, i.e. Auction, Fixed Price, etc.

There are numerous preloaded posting templates in your account. These represent the most commonly used selling strategies on eBay. Before using any of these templates, please take the time to review the template to be sure it meets your sales strategy.

 

Prerequisites


You should be familiar with the following topic before continuing:

 

Tasks to Complete


The way you configure your posting template will vary depending on what style of listing you are implementing. Below are the various methods of creating a posting template for the most common listing styles.

  1. Basic Setup
  2. Regular auction without "Buy It Now"
  3. Regular auction with "Buy It Now"
  4. Single or Multiple quantity fixed price listing
  5. eBay Motors

 

Basic Setup

  1. Navigate to Marketplaces > eBay > Product Mapping > Posting Templates.
  2. Click Create a New Posting Template.
  3. Give the template a meaningful name and choose the marketplace for the template. Please note: In order to map the item specifics for the categories that you post in, you will want to select the categories that you sell in on your eBay Item Specifics setting page at Marketplaces > eBay > Settings > eBay Settings. This will add the fields for your categories to the Posting Templates.
  4. Click Save and Continue.
  5. Fill in the relevant fields for your listings using either text, an inventory field, a lookup list, or a business rule. eBay requires different item specifics per category, and the more you map, the better your listings will perform. So map as many fields as you have data to fill.
  6. Map your Business Policies. You will want to set up your Business Policies at eBay first, so that you will have the correct policies imported into ChannelAdvisor to map.
  7. Select any Additional Features you would like to use for this posting template such as a gallery image, gift settings etc.
    Note: If you use any "Additional Features", you will incur additional marketplace fees.
  8. Click Save and Exit.

Note: To get more information about Business Policies please visit our SSC page eBay Business Policies Overview .

 

Regular Auction Without "Buy It Now"

This type of auction is a single quantity auction where you do not specify a Buy It Now price. To post a regular auction without Buy It Now, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template but make sure that you leave the Buy It Now field blank.  
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Regular Auction with "Buy It Now"

This type of auction is a single quantity auction where you specify a Buy It Now price. To post a regular auction with Buy It Now, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template but make sure that you specify a Buy It Now price.  
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Single or Multiple Quantity Fixed Price Listing

Multiple quantity fixed price listings are ones in which you list multiple items at a fixed price. Buyers may only purchase these items at the fixed price and cannot bid. The primary difference between these listings and a store listing is that multiple quantity listings, like regular auctions, are open for a maximum of 10 days. To post a multiple quantity fixed price listing, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose the eBay Fixed Price site option.
  4. Click Save and Continue.
  5. Choose Fixed Price Format and set a Sale Price. Buyers will be able to purchase the item at the Sale Price. 
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. The schedule you choose should specify a posting quantity greater than 1 if you want a multiple quantity fixed price listing.
  10. Click Save and Exit.

 

eBay Motors

eBay Motors are regular auctions on the eBay Motors site. When specify a category on the posting template, you will have the option to fill in the appropriate item-specific information. For more information on using item specifics, read our Item Specifics Guide . To post an eBay Motors auction, do the following:

  1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
  2. Click Create a New Posting Template.
  3. Choose eBay Motors and check the box to Assign Category for Posting Template.
  4. Click Save and Continue.
  5. Fill in the appropriate information for the posting template including item specifics.
  6. Click Save and Exit.
  7. Navigate to your Inventory > Products > All Products view.
  8. Select the SKUs you want to list and click Create Ads.
  9. Choose the posting template you just created, a description template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
  10. Click Save and Exit.

 

Reference


Additional information regarding specific elements on the posting template can be found below:

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