Posting templates are your marketplace sales strategies. Posting templates contain information about pricing, payment methods, shipping, and marketplace features.

Posting templates use template tags, much like ad templates. This allows you to use one posting template for many different items that may have differing starting, reserve, or buy-it-now prices.

There are numerous preloaded posting templates in your account. These represent the most commonly used selling strategies on eBay. Before using any of these templates, please take the time to review the template to be sure it meets your sales strategy. 

Prerequisites 

You should be familiar with the following topics before continuing:

• eBay Getting Started Guide

Media

• Posting Templates Overview - This video gives an overview of posting templates in ChannelAdvisor and how they are used. View the transcript of this video.

Tasks to Complete

The way you configure your posting template will vary depending on what style of listing your are implementing. Below are the various methods of creating a posting template for the most common listing styles.

1. Basic Setup
2. Regular auction without "Buy It Now"
3. Regular auction with "Buy It Now"
4. Single or Multiple quantity fixed price listing
5. eBay Motors

Basic Setup

1. Navigate to Marketplaces > eBay > Product Mapping > Posting Templates.
2. Click Create a New Posting Template.
3. Give the template a meaningful name and choose the marketplace for the template.

   Please Note: If you choose to Assign Category for Posting Template, you may have the ability to specify Item Specifics. For more information about Item Specifics, please see the Item Specifics Guide.  

4. Click Save and Continue. 
5. Define your pricing strategy for the template. Use template tags to implement a more advanced pricing strategy.  
6. Set your Selling Preferences. Here you must specify what payment methods you accept, the shipping terms and methods, and the item location.  Be sure that the shipping rates you populate on the posting template will match the rates you are charging at checkout.
7. Select any Additional Features you would like to use for this posting template such as a gallery image, gift settings, a 2nd category, etc.
   
    Note: If you use any "Additional Features," you will incur additional marketplace fees.
    
8. Click Save and Exit 

Regular Auction Without Buy It Now

This type of auction is a single quantity auction where you do not specify a Buy It Now price. To post a regular auction without Buy It Now, do the following:

1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
2. Click Create a New Posting Template.
3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
4. Click Save and Continue.
5. Fill in the appropriate information for the posting template but make sure that you leave the Buy It Now field blank.  
6. Click Save and Exit.  
7. Navigate to your Inventory > Products > All Products view.
8. Select the SKUs you want to list and click Create Ads. 
9. Choose the posting template you just created, an ad template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
10. Click Save and Exit.  

Regular Auction with "Buy It Now"

This type of auction is a single quantity auction where you specify a Buy It Now price. To post a regular auction with Buy It Now, do the following:

1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
2. Click Create a New Posting Template.
3. Choose a marketplace that is not eBay Fixed Price or eBay Motors.
4. Click Save and Continue.
5. Fill in the appropriate information for the posting template but make sure that you specify a Buy It Now price.  
6. Click Save and Exit.  
7. Navigate to your Inventory > Products > All Products view.
8. Select the SKUs you want to list and click Create Ads. 
9. Choose the posting template you just created, an ad template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
10. Click Save and Exit.

Single or Multiple Quantity Fixed Price Listing

Multiple quantity fixed price listings are ones in which you list multiple items at a fixed price. Buyers may only purchase these items at the fixed price and cannot bid. The primary difference between these listings and a store listing is that multiple quantity listings, like regular auctions, are open for a maximum of 10 days. To post a multiple quantity fixed price listing, do the following:

1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
2. Click Create a New Posting Template.
3. Choose the eBay Fixed Price site option.
4. Click Save and Continue. 
5. Choose Fixed Price Format and set a Sale Price. Buyers will be able to purchase the item at the Sale Price. 
6. Click Save and Exit .
7. Navigate to your Inventory > Products > All Products view.
8. Select the SKUs you want to list and click Create Ads. 
9. Choose the posting template you just created, an ad template, a marketplace category, and a schedule. The schedule you choose should specify a posting quantity greater than 1 if you want a multiple quantity fixed price listing.
10. Click Save and Exit. 

eBay Motors

eBay Motors are regular auctions on the eBay Motors site.  When specify a category on the posting template, you will have the option to fill in the appropriate item-specific information.  For more information on using item specifics, read our Item Specifics Guide. To post an eBay Motors auction, do the following:

1. Navigate to your Marketplaces > eBay > Product Mapping > Posting Templates view.
2. Click Create a New Posting Template.
3. Choose eBay Motors and check the box to “Assign Category for Posting Template”  
4. Click Save and Continue. 
5. Fill in the appropriate information for the posting template including item specifics.
6. Click Save and Exit.  
7. Navigate to your Inventory > Products > All Products view
8. Select the SKUs you want to list and click Create Ads 
9. Choose the posting template you just created, an ad template, a marketplace category, and a schedule. In this case, the schedule you choose should specify a posting quantity of 1.
10. Click Save and Exit. 

Reference

Additional information regarding specific elements on the posting template can be found below:

• Strike Through Pricing and Minimum Advertised Price
• Images on Listings (also known as eBay Picture Pack)
• Immediate Payment
• Item Specifics (plus Automatic Matching)
• Items in the eBay Catalog
• Sales Tax
• Shipping Calculator
• Shipping Rate Table
• Variation Listings