How To

Relisting items on eBay

The relist option in ChannelAdvisor Complete relates directly to the eBay functionality for relisting auctions that did not sell to obtain the listing fee credit or the use of relisting previously sold items to carry over the Sales History information for the eBay Best Match search results.

Please note: This feature DOES NOT control whether an ad posts or does not post. That is determined by the other factors in the schedule.

Relist functionality at eBay controls a lot of information behind the scenes, but is not always clear when looking at an item. There is generally a link from the old listing to the new listing, but no notation directly shown on the new listing that it was a relist instead of a new posting. While the sales history information is carried over behind the scenes for Best Match, it does NOT carry over the "XXX sold" information from the original listing to pretend that buyers have purchased from this new listing. It will still get the benefit in Best Match from the sales on the previous listing, but the new listing will start at "0 sold"

ChannelAdvisor will automatically attempt to relist the item using history from the previous listing. During the posting process for listings, the system scans recent listings posted from the same ad. The system looks for recent sales that would factor into eBay's Best Match algorithm and increase your placement in their search results. If no benefit exists, that is, if there are no sales recent enough for Relist to matter, we do not submit your listing using Relist. Instead, we submit it as a new listing which can itself be a benefit in eBay's algorithm, especially for low sellers.

 

Benefits of Using the Relist Feature


 

  • Save on Listing Fees – On eBay, if an auction listing closes without a winning bidder, you have the option of “relisting” that item. If the item sells during that second auction, the listing fee is waived. This particular benefit of relist does not apply to fixed price listings.
     
  • Preserve Sales History  – eBay uses the relist functionality for the Sales History to carry over sales from a previous fixed-price type listing and improve the Best Match score on the new item without having to wait for sales on its own.
     
    • This will be done automatically if there have been recent sales of the item that will qualify for a benefit in the Best Match algorithm
    • If there will be no benefit then the item will be submitted as a new listing.  
    • Based on this, only items that have had recent sales will be automatically relisted and those that have had no sales or no recent sales will be submitted as new items to qualify for the benefits accorded to newly listed items.  
    • If a relist is appropriate for your new listing, it will be submitted with the relist reference to the original listing. If a relist is not appropriate for your item, then it will be submitted as a brand new listing with no reference to the prior listing.
       
  • Carry Over Item Information – When an item is relisted, eBay will carry over the information from the original listing. This will be replaced by the information currently configured on the ad, including any changes that have been made since the original listing was submitted. In limited cases, values that were configured for the original listing but removed in the meantime will not be removed as part of the relist as eBay will carry over the information from the original listing. In general, we make every effort to ensure that when you remove information, it is removed on the next submission of that ad. Any values that have been changed will always be applied correctly to the new listing.
     
    • Items that may not be completely removed and carried over from the original posting:
      • Item Specifics
      • Payment Options
      • Shipping Options
      • Payment Instructions

Please note: If you change these values between the original listing and the submission of the relist, the new information will be used on the relisted item. Only if you completely remove the option may the situation arise that the values from the original listing are carried over onto the relisted listing.  

    • Items that will always be taken from the posting template at the time the item is relisted:
      • Title
      • Description
      • Starting Price
      • Reserve Price
      • BIN Price
      • Return Policy
      • eBay Store Category
      • Item Location
      • Home Page Featured
      • Featured Plus
      • Highlight
      • Bold Title
      • Listing Border
      • Value Pack Bundle
      • Pro Pack Bundle
      • Second Category
      • Subtitle
      • Gallery
      • Gift Icon
      • Charity Listing

Please note: When ChannelAdvisor Complete relists the item, it will look at the posting template to see if these values have changed or are different than what is in the relist. So, if the original item was posted with the gallery feature enabled, and you want to turn this off after the original post, you can turn this off in the posting template, and the relist will post without the gallery option enabled. Basically, anything that costs additional fees will look at the posting template first to see if that option should be explicitly turned on or off rather than carrying over the value from the original listing.

The relist option in ChannelAdvisor Complete relates directly to the eBay functionality for relisting auctions that did not sell to obtain the listing fee credit or the use of relisting previously sold items to carry over the Sales History information for the eBay Best Match search results.

Please note: This feature DOES NOT control whether an ad posts or does not post. That is determined by the other factors in the schedule.

Relist functionality at eBay controls a lot of information behind the scenes, but is not always clear when looking at an item. There is generally a link from the old listing to the new listing, but no notation directly shown on the new listing that it was a relist instead of a new posting. While the sales history information is carried over behind the scenes for Best Match, it does NOT carry over the "XXX sold" information from the original listing to pretend that buyers have purchased from this new listing. It will still get the benefit in Best Match from the sales on the previous listing, but the new listing will start at "0 sold"

ChannelAdvisor will automatically attempt to relist the item using history from the previous listing. During the posting process for listings, the system scans recent listings posted from the same ad. The system looks for recent sales that would factor into eBay's Best Match algorithm and increase your placement in their search results. If no benefit exists, that is, if there are no sales recent enough for Relist to matter, we do not submit your listing using Relist. Instead, we submit it as a new listing which can itself be a benefit in eBay's algorithm, especially for low sellers.

 

Benefits of Using the Relist Feature


 

  • Save on Listing Fees – On eBay, if an auction listing closes without a winning bidder, you have the option of “relisting” that item. If the item sells during that second auction, the listing fee is waived. This particular benefit of relist does not apply to fixed price listings.
     
  • Preserve Sales History  – eBay uses the relist functionality for the Sales History to carry over sales from a previous fixed-price type listing and improve the Best Match score on the new item without having to wait for sales on its own.
     
    • This will be done automatically if there have been recent sales of the item that will qualify for a benefit in the Best Match algorithm
    • If there will be no benefit then the item will be submitted as a new listing.  
    • Based on this, only items that have had recent sales will be automatically relisted and those that have had no sales or no recent sales will be submitted as new items to qualify for the benefits accorded to newly listed items.  
    • If a relist is appropriate for your new listing, it will be submitted with the relist reference to the original listing. If a relist is not appropriate for your item, then it will be submitted as a brand new listing with no reference to the prior listing.
       
  • Carry Over Item Information – When an item is relisted, eBay will carry over the information from the original listing. This will be replaced by the information currently configured on the ad, including any changes that have been made since the original listing was submitted. In limited cases, values that were configured for the original listing but removed in the meantime will not be removed as part of the relist as eBay will carry over the information from the original listing. In general, we make every effort to ensure that when you remove information, it is removed on the next submission of that ad. Any values that have been changed will always be applied correctly to the new listing.
     
    • Items that may not be completely removed and carried over from the original posting:
      • Item Specifics
      • Payment Options
      • Shipping Options
      • Payment Instructions

Please note: If you change these values between the original listing and the submission of the relist, the new information will be used on the relisted item. Only if you completely remove the option may the situation arise that the values from the original listing are carried over onto the relisted listing.  

    • Items that will always be taken from the posting template at the time the item is relisted:
      • Title
      • Description
      • Starting Price
      • Reserve Price
      • BIN Price
      • Return Policy
      • eBay Store Category
      • Item Location
      • Home Page Featured
      • Featured Plus
      • Highlight
      • Bold Title
      • Listing Border
      • Value Pack Bundle
      • Pro Pack Bundle
      • Second Category
      • Subtitle
      • Gallery
      • Gift Icon
      • Charity Listing

Please note: When ChannelAdvisor Complete relists the item, it will look at the posting template to see if these values have changed or are different than what is in the relist. So, if the original item was posted with the gallery feature enabled, and you want to turn this off after the original post, you can turn this off in the posting template, and the relist will post without the gallery option enabled. Basically, anything that costs additional fees will look at the posting template first to see if that option should be explicitly turned on or off rather than carrying over the value from the original listing.

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