How To

Replacing Active Content on eBay Listings

Starting in June 2017, Active Content will no longer be allowed in item descriptions on eBay listings. More information about what Active Content is and why eBay made this decision can be found here in eBay's seller update.

eBay also has documentation on Best Practices For Removing Active Content, which can be found here.

Our partner Frooition also recently wrote a blog post on eBay’s Active Content changes.

 

How do I know if my listings are using Active Content?


With the March 2017 Release, ChannelAdvisor added a new warning message for eBay sellers on the Listing Errors page (Marketplaces > eBay > Performance > Listing Errors). When a listing using Active Content in the item description is either posted or revised, this warning message will be generated:

"The listing description contains active content, which will be prohibited by eBay in June 2017. Remove the active content from your description to prevent eBay from lowering your ranking in search results and changing the listing description. (Found: Form, Javascript)"

This warning message is not preventing listings from successfully being posted or revised. It is an informational warning to help notify sellers that their listing is using Active Content.

 

What happens if I don't remove Active Content by eBay's deadline?


Starting in June 2017, eBay will stop rendering Active Content, which may cause any listings still using Active Content to display in an undesirable fashion. To get an early preview of what this will look like, ChannelAdvisor made two changes in the March 2017 Release to help:

  1. From within the Description Template, the preview displayed on the right will display without Active Content, to show you what the listing will look like after June 2017.
  2. (eBay Custom users only) From Marketplaces eBay > Product Mapping > Ads, click on the magnifying glass icon next to an individual ad to generate a preview. The generated preview will display without Active Content, to show you what the listing will look like after June 2017.

 

Do ChannelAdvisor’s Description Templates contain Active Content?


ChannelAdvisor’s default description templates are using best practices for mobile adaptive content and don't contain restricted Active Content. We recommend using the Responsive Design Templates for the best buyer experience.

However, sellers can customize their description template. Thus, sellers may have worked with third party developers to create very individualized and unique description templates which may have included Active Content.

 

How do I identify the Active Content?


  1. Go to the Description Template in ChannelAdvisor:
    • eBay QuickStart users: Go to Marketplaces > eBay > Product Mapping > Templates, and click on the Description Templatebeing used for the feed.

    • eBay Custom users: Go to Marketplaces > eBay > Product Mapping > Description Templates, and click into each Description Templatein use.

  2. Check to see if ChannelAdvisor’s ImageChooser tag is being used. Within the Description Template HTML, search for the exact tags below:
    • {{IMAGECHOOSER(T)}}
    • {{IMAGECHOOSER(R)}}
    • {{IMAGECHOOSER(L)}}
    • {{IMAGECHOOSER(B)}}

    If you are using the ChannelAdvisor ImageChooser tag, please see the below section on ImageChooser.

  3. Search for the following text strings within the Description Template HTML. These are the same text strings that ChannelAdvisor is looking for when it generates the Active Content warning message:
    • <form
    • <script
    • javascript:
    • <embed
    • <object
    • <applet
    • .swf
    • autoplay
    • iframe

You’ll want to remove this type of code from the Description Template. If you used a developer or third party to create the code for the Description Template, we highly recommend working with them to safely remove the Active Content.

 

The ChannelAdvisor ImageChooser


The ChannelAdvisor ImageChooser Tag is an image gallery feature that ChannelAdvisor offers, which lets sellers display multiple images for an item in the listing description. The image chooser displays up to 16 images in the 'iPix format' where one image is displayed full-size in a viewing window alongside small thumbnails of the other images. If you click on a thumbnail, it is displayed full-size in the viewing window.

Currently, the ImageChooser contains Javascript that is not compliant with eBay's Active Content restrictions. ChannelAdvisor will be modifying the ImageChooser tag before eBay’s June 2017 deadline. The Javascript that is not compliant with eBay's new policies will be removed. After the change, sellers still using the ImageChooser tag will see different behavior on their item descriptions. Only the first image will be displayed. No other images or thumbnails will be displayed.

If you are currently using the ChannelAdvisor ImageChooser, we suggest removing the ImageChooser tag from the Description Template. Instead, eBay recommends focusing on including all relevant images in the picture gallery at the top of the listing. Buyers on mobile devices can only see the images in the picture gallery at the top of the listing, and listings take longer to load when they include custom gallery images in the item description.

While not recommended, for sellers that would prefer to include an image gallery in the item description, eBay does offer examples of HTML and CSS that are compliant with their new policy. Please see the ‘Creating Image Galleries’ section on their Best Practices Guide.

 

Other Resources


  • Frooition is a ChannelAdvisor Partner and offers assistance with Active Content removal.
  • I-ways offers a third party tool that eBay recommends for reviewing individual listings. The tool will determine if the listing is mobile friendly and also check to see if it is compliant with eBay’s Active Content restrictions.

Starting in June 2017, Active Content will no longer be allowed in item descriptions on eBay listings. More information about what Active Content is and why eBay made this decision can be found here in eBay's seller update.

eBay also has documentation on Best Practices For Removing Active Content, which can be found here.

Our partner Frooition also recently wrote a blog post on eBay’s Active Content changes.

 

How do I know if my listings are using Active Content?


With the March 2017 Release, ChannelAdvisor added a new warning message for eBay sellers on the Listing Errors page (Marketplaces > eBay > Performance > Listing Errors). When a listing using Active Content in the item description is either posted or revised, this warning message will be generated:

"The listing description contains active content, which will be prohibited by eBay in June 2017. Remove the active content from your description to prevent eBay from lowering your ranking in search results and changing the listing description. (Found: Form, Javascript)"

This warning message is not preventing listings from successfully being posted or revised. It is an informational warning to help notify sellers that their listing is using Active Content.

 

What happens if I don't remove Active Content by eBay's deadline?


Starting in June 2017, eBay will stop rendering Active Content, which may cause any listings still using Active Content to display in an undesirable fashion. To get an early preview of what this will look like, ChannelAdvisor made two changes in the March 2017 Release to help:

  1. From within the Description Template, the preview displayed on the right will display without Active Content, to show you what the listing will look like after June 2017.
  2. (eBay Custom users only) From Marketplaces eBay > Product Mapping > Ads, click on the magnifying glass icon next to an individual ad to generate a preview. The generated preview will display without Active Content, to show you what the listing will look like after June 2017.

 

Do ChannelAdvisor’s Description Templates contain Active Content?


ChannelAdvisor’s default description templates are using best practices for mobile adaptive content and don't contain restricted Active Content. We recommend using the Responsive Design Templates for the best buyer experience.

However, sellers can customize their description template. Thus, sellers may have worked with third party developers to create very individualized and unique description templates which may have included Active Content.

 

How do I identify the Active Content?


  1. Go to the Description Template in ChannelAdvisor:
    • eBay QuickStart users: Go to Marketplaces > eBay > Product Mapping > Templates, and click on the Description Templatebeing used for the feed.

    • eBay Custom users: Go to Marketplaces > eBay > Product Mapping > Description Templates, and click into each Description Templatein use.

  2. Check to see if ChannelAdvisor’s ImageChooser tag is being used. Within the Description Template HTML, search for the exact tags below:
    • {{IMAGECHOOSER(T)}}
    • {{IMAGECHOOSER(R)}}
    • {{IMAGECHOOSER(L)}}
    • {{IMAGECHOOSER(B)}}

    If you are using the ChannelAdvisor ImageChooser tag, please see the below section on ImageChooser.

  3. Search for the following text strings within the Description Template HTML. These are the same text strings that ChannelAdvisor is looking for when it generates the Active Content warning message:
    • <form
    • <script
    • javascript:
    • <embed
    • <object
    • <applet
    • .swf
    • autoplay
    • iframe

You’ll want to remove this type of code from the Description Template. If you used a developer or third party to create the code for the Description Template, we highly recommend working with them to safely remove the Active Content.

 

The ChannelAdvisor ImageChooser


The ChannelAdvisor ImageChooser Tag is an image gallery feature that ChannelAdvisor offers, which lets sellers display multiple images for an item in the listing description. The image chooser displays up to 16 images in the 'iPix format' where one image is displayed full-size in a viewing window alongside small thumbnails of the other images. If you click on a thumbnail, it is displayed full-size in the viewing window.

Currently, the ImageChooser contains Javascript that is not compliant with eBay's Active Content restrictions. ChannelAdvisor will be modifying the ImageChooser tag before eBay’s June 2017 deadline. The Javascript that is not compliant with eBay's new policies will be removed. After the change, sellers still using the ImageChooser tag will see different behavior on their item descriptions. Only the first image will be displayed. No other images or thumbnails will be displayed.

If you are currently using the ChannelAdvisor ImageChooser, we suggest removing the ImageChooser tag from the Description Template. Instead, eBay recommends focusing on including all relevant images in the picture gallery at the top of the listing. Buyers on mobile devices can only see the images in the picture gallery at the top of the listing, and listings take longer to load when they include custom gallery images in the item description.

While not recommended, for sellers that would prefer to include an image gallery in the item description, eBay does offer examples of HTML and CSS that are compliant with their new policy. Please see the ‘Creating Image Galleries’ section on their Best Practices Guide.

 

Other Resources


  • Frooition is a ChannelAdvisor Partner and offers assistance with Active Content removal.
  • I-ways offers a third party tool that eBay recommends for reviewing individual listings. The tool will determine if the listing is mobile friendly and also check to see if it is compliant with eBay’s Active Content restrictions.
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